Experienced in a range of marketing and advertising strategies
from inception to completion.
MARKETING AUTOMATION - EMAIL MARKETING - SEO - SEM - GOOGLE ANALYTICS - CRM - SALESFORCE - HUBSPOT - MARKETO - PARDOT - MAILCHIMP - BASIC HTML & CSS - PHOTOSHOP - WEB DESIGN - WEBSITE OPTIMIZATION - SQUARESPACE - WORDPRESS - MICROSOFT OFFICE - SOCIAL MEDIA - EVENTS & COMMUNITY MANAGEMENT. And more!
In charge of all marketing strategy and implementation for Startup Institute's bootcamp courses and B2B business services offerings.
In my space time I run a small boutique marketing consultancy program that focuses primarily in the business services space.
In charge of all content, inbound, and branding strategies for both Barton and their new telehealth startup, DigiClinic.
Acquired by Verizon DMS - Formerly Volicon - I owned all digital and global marketing operations for the company. This included CRM, Website, Social, Email, SEO, Analytics & Reporting, etc.
In charge of outbound marketing and branding strategies for the firm's contract talent recruitment division.
Developed and grew the business strategy for "Tech in Motion Events" (Under the Motion Recruitment Partners brand) and built a portfolio of sponsorship partners from companies like Verizon, Blackberry, and Microsoft.
Managed a team of over 20 regional Marketing Specialists across 10 cities, and built a programmatic approach to localized B2C & B2B marketing that helped power YoY business growth within all 10 regions.
As a marketing mentor with the startup program at MassChallenge, I work with up-and-coming entrepreneurs to help them frame their marketing strategies and develop their branding, SEO, and analytics frameworks.
In the summer of 2015 I launched a program in collaboration with Mayor Kim Driscoll and the city of Salem, MA to build a network of entrepreneurs, designers, business members and technologists established in the north shore. The program was aimed at driving collaboration within the local innovation economy, as well as branding Salem and the north shore as a destination for innovation and entrepreneurship.