Education
National Cheng Kung University
Bachelor of business administration
National Tsing Hua University
Master of Arts in Sociology ( Program of Law )
-Thesis: Constructing Varieties of the Marathon Market in Taiwan: A Case Study of Tianzhong Township（田中鎮）
*Conducted 20 interviews with CEOs of sports marketing corporation, leaders of Jogging clubs, local groups and runners
*Investigated the way they participated in this market
*Analyzed their business model with Qualitative research method
Working Experience
HTC Corporation Sales and Marketing Department - Intern
-Conducted interviews with salesmen and customers
*Inquire into salesmen’s difficulties
*Figure out customer’s view about products and services
*Assess customer’s awareness of HTC store
-Conceptualized and executed creative marketing proposals to enhance the visibility of HTC store
-Generated the performance and exceed KPI for 3/4 of the time
National Tsing Hua University - Research Assistant
-Conducted 10 interviews with farmers at Xiangshan, Hsinchu（新竹香山）
*Understood farmer’s motivation in the market
*Investigated their measures to boost sales
Extra-Curricular Experience
Eden (伊甸) International Volunteering Experience Speech - Director
-Organized 15-20 experienced volunteers to hold speeches about international volunteering experiences
-Every speech attracted more than 100 audiences
NCKU Service and Learning Center - Leader
-Design and deliver a training program of international service and learning to 20 students
-The program included :
*Team work building
*Communication skills
Award
HTC Smart Home Hackathon 1st Prize
-Coordinated the team and integrated opinions
-Proposed “Smart Table” project, and won the 1st prize
Fieldwork (田野工作) Scholarship of Institute of Sociology, National Tsing Hua University
Skill
-Qualitative research: Interview
-Language: English (TOEIC 770)、Spanish (Basic)
