Yu-Jie Kao

Product Management & Marketing Specialist (Japan)
Taipei City，TW
[email protected]

Languages

Japanese

JLPT N1 164/180

Vocabulary/Grammar: 60

Reading: 51

Listening: 53

English

TOEFL 107/120

Reading: 28

Listening: 27

Speaking: 23

Writing: 29

Experience

Product Management & Marketing Specialist (Japan), Apr 2019 - Present

MixerBox

Implement marketing strategies for Android and iOS applications in Japan to drive engagement and minimize churn. Act as an ambassador internally and as the primary contact for queries related to the product.

• Manage day-to-day push marketing campaigns and in-app messaging strategies based on local consumers’ insight and preferences, achieving 38%+ growth of daily active users.

• Develop weekly A/B and multivariate tests to leverage insights to optimize users' onboarding process, retention and engagement, delivering 5%+ growth of day 1 retention within 3 months.

• Analyze campaign performance to make recommendations for improvement, identifying new opportunities for growth by utilizing monitoring tools such as Kibana, Firebase, and other tools as needed.

• Collaborate with frontend and backend engineers on UI design, UX experience, and features development on the basis of market research and user feedback.

Freelance Translator, Sep 2018 - Apr 2019

Mie Translation Services

• Provided language skills to convert texts from Japanese to Traditional Chinese with accurate translations, reflecting the style and manner of expression of native speakers.

• Translated and localized creative copy to retain the essence of the intended message.

Marketing Specialist, Jul 2017 - Sep 2018

Kanebo Cosmetics

Developed the brand strategy and marketing activity plan; launched a rebrand of EVITA (16 channels and 697 stores) simultaneously with the home market Japan within 4 months of preparation, resulting in 150%+ of the previous year’s sales and 600%+ sales growth of the main product category.

• Held a launch event in 2,000+ people reach, 920 people in attendance, 100 media exposure; cooperated with distribution channels, yielded Facebook Live with 4,936 views, 157 shares, and 826 replies.

• Explored new vendors to create multichannel BTL marketing materials, including KV, display cabinet, planogram, POSM, in-store sampling, and other customized options.

• Implemented ATL and digital marketing plans, such as Google Ads (Keyword/GDN), Social Media Contents (Facebook/YouTube), Influencer Marketing, Media Tie-ups, and TV Advertising. — Achieved 1,000+ traffic/day on Facebook and website in 1 month, Facebook fan base from 0 to 3,000 in 3 months with cost per fan below USD$1.5.

• Coordinated directly with the foreign manager and headquarters, liaising with cross-functional teams, vendors, and agencies to ensure strategies executed locally and punctually, presented a consistent brand image.

• Monitored consumer reviews, competitor activity, and market trends; managed A&P budget for modified plans to support cost reduction.

Marketing Intern & Freelance Translator, Feb 2016 - Jul 2017

ASOBISYSTEM/maipple

A Japanese company, aiming to spread "Harajuku Culture" like fashion, music, and lifestyles worldwide.

• Managed the official Facebook account, providing insights into content development based on Taiwanese customers’ preferences from a domestic perspective.

• Executed comment moderation, consumer interaction, building engagement with followers.

• Provided Japanese to Traditional Chinese translations in articles regarding fashion, cuisine, sightseeing spots, and commodities, applying language skills of grammar and terminology.

Public Relations & Sales Associate, Oct 2016 - Feb 2017

Urban Research

A Japan's fashion retailer, researches fashion trends of urban cities, and as a select shop, carrying various goods, including in-house lines, domestic and international brands.

∙ Initiated a 3-day accessory pop event, contributing to pricing, shop layout, and the coordination with designers; disseminated press releases and online contents — reached 200%+ of the daily sales target.

∙ Managed social media channels, negotiating with agencies, media, and KOLs, engaged in PR activities including grand openings and anniversary parties to maintain relationships.

∙ Demonstrated customer service skills according to past purchases and preferences, responding to inquiries and complaints. Trained 3 junior coworkers, analyzing reports based on sales and consumer behavior.

∙ Conducted daily tasks with accuracy and efficiency, such as POS system operation, inventory control, display managing, and other ad hoc support.

Education

National Taiwan University, Sep 2012 - Jun 2016

Bachelor of Business Administration, International Business

Tokyo Gakugei University, Oct 2015 - Sep 2016

Exchange Program