Katarina Almanda Ajeng Saputri

Bachelor of Archaeology, Faculty of Culture Science, Universitas Gadjah Mada 2021 (GPA 3.7/4.0). Have an interest in business and brand development strategies, culture and heritage development, and tourism. A business and brand development specialist who is experienced at developing lifestyle and fashion brands. Have the ability to formulate strategies for brand positioning through social media and marketplaces. This can be evidenced by the establishment of brand awareness for products from the brand and an increase in engagement of
40% on Instagram and selling in the marketplace and offline store

  Sleman, Special Region of Yogyakarta, Indonesia

 https://linkedin.com/in/katarinaalmanda

085600768722 | [email protected]

Projects

Hierro Watch 

Local adult men's wooden watch brand from Yogyakarta

Keii Icon

A local teenage wooden watch brand with a contemporary and anti-mainstream style

Experiences

September 2021 - Now

Business and Brand Development Specialist

CV. Valkiarra

Develop a brand recognition strategy through social media marketing, namely Instagram and TikTok, with an increase of 110% insight in one week
Analyze social media influencers for brand awareness development using web analytics
Conduct consumer research through offline and online media surveys that produce trend changes every quarter or semester
Collaborate with social media specialists in determining social media content
Analyzing consumer interest through social media analysis and generating a list of featured and non-seeded products

Januari 2021 - Februari 2021

Internship

Balai Pelestarian Situs Manusia Purba Sangiran

Perform ancient fossil conservation management at Sangiran Laboratory and preserved wood fossils
Create procedure of an excavation rescue form for ancient fossil finds
Development of methods for saving ancient fossils on a micro-scale
Conduct discussions on cultural preservation through the development of Sangiran batik

Agustus 2020 - Agustus 2020

Researcher

Department of Archaeology, UGM

Moderator in Focus Group Discussion FGD with the theme Utilization of Jatibarang Sugar Factory as Agrotourism and produce a plan for the use of the area in the long term
Documentation of cultural heritage around the Jatibarang Sugar Factory and created updated documentation data from the Jatibarang Sugar Factory

Oktober 2018 - April 2020

Online Coach

Quipper Indonesia

Assist students in solving academic and non-academic problems and achieving academic ability by increasing grade level
Formulation of strategies for the preparation for college exams and achievement of students' abilities in the national selection of college tests with 20% of all students selected by PTN Indonesia
Exploring the potential of students in developing talents
Become a Team Leader and trainer in charge of 10 coaches
Become a Star Coach within 3 months
Achieving 15% purchasing students from the KPI target of 10% from all students
Handling up to 248 students from all over Indonesia

Oktober 2019 - November 2019

Researcher

CV. Vajra Amerta Reksa

Planning for the construction of the Museum Bantul, Yogyakarta
Survey of museums in the Yogyakarta area and created draft of the recommendation Museum Style for Museum Bantul
Determination of the location for the construction of the Bantul Museum in Bambanglipuro District based on survey area and elimination method

Juli 2019 - Agustus 2019

Researcher

BALAI ARKEOLOGI KALIMANTAN SELATAN

Excavations in Cililin 1 Cave with findings of aquatic and iron animal fossils
Field survey that resulted in 24 new caves in the Meratus Karst region
Recording of field data as a database for further research
Created distribution map of potential caves in Meratus area for future research

Awards & Achievements

Certificate of Merit of Heritage Conservation in Salatiga 2017

Heritage Conservation of Salatiga's hearses

Diajeng Sleman 2021

Youth and Tourism Ambassador of Sleman

2RU Diajeng Jogja, Special Region of Yogyakarta 2021

Youth and Tourism Ambassador of Special Region of Yogyakarta

Education

2017 - 2021

UNIVERSITAS GADJAH MADA

Bachelor of Archaeology

3.7

2018 - 2018

UNESCO World Heritage FUN MOOC with France Universite Numerique

Tourism Management

Skills


  • Analytical Thinking
  • Strategic Thinking
  • Engagement
  • Planning
  • Creative
  • Research
  • Social Media Marketing
  • Social Media Analysis
  • Collaborating
  • Business Analysis
  • Project Management

Languages


  • English — Fluent
  • Indonesian — Native or Bilingual