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Leya Kauri Ramos

13+ years of experience in the media industry (print, audiovisual, digital), content creation, social media, digital marketing and influence marketing, with a record of success in developing communication strategies for personal and commercial brands to increase online and offline presence, awareness and conversions. Agency managing and corporate communications experience. Proven abilities in project managing with high-performance teams. Creative, strategic and analytical thinker. Outstanding communication skills, passionate and knowledgeable about media.

[email protected] +(43) 664 493 5323 / Kehlerau 14, 6850 Dornbirn, Austria / Venezuelan / Married

Experience

Freelance marketing consultant. Austria 2017

Digital Marketing and Communications development

• Brand creation and content strategy for a new informative website oriented to the foreigner community in Vorarlberg, Austria (ongoing). Company: Die Gelbe Fabrik. Co-Working Space, Dornbirn.

• Digital marketing and content strategy for AgentConf 18 (ongoing). Dornbirn.

• In-depth Google Analitycs report, dashboard creation and SWOT analysis for customer website in order to plan a redesign. Company: Isicore. IT-development, Bergischen Land and Bodensee region.

• Programming workshop Rails Girls Dornbirn (Rubyonrails). Plattform für Digitale Initiativen. Dornbirn.

BrandInMe (Digital Agency)  Venezuela 2011 - 2016

Co-founder and Director

In charge of managing campaigns, marketing strategies and communication strategies for customers. Built and lead the content creation, community management, and creative process. Developed and executed the annual customer's acquisition and growth plan. Oversaw and guided a team of 15 members plus more than 10 freelancers. 


• Successful entrepreneur experience with the conception and start-up of the company in 90 days. Built the team from the ground up and began to generate revenue within 8 months. Increased 40% revenue with the acquisition of more than 40 c in 5 years. Developed the first methodology and a business plan for influence marketing service in Venezuela. The model was awarded by the BBVA Foundation as one of the finalists in its program for entrepreneurs. Invited to be a jury of the National Advertising Asociation and Speaker about Influence Marketing in international event Tendencias Digitales. 


• Created a content strategy for the main Venezuelan brewery (Cervecería Polar). Produced SEO/viral-optimized content for the Cervecería Polar blog and other digital platforms. Achieved 8.900 organic unique user visits during the first 3 months. 


• Generated, organized and coordinated the national Social Media Strategy for 3M brands (Scotch Brite, Post-it, Scotch, Nexcare, Command), increasing the agency revenue by 25%.  Achieved 700% social engagement growth in 30 days for Maltin Polar Light, based on an influence plan and a content strategy on Instagram. Established strong social media presence on Facebook, Twitter, interest, YouTube, Instagram and other key sites for more than 15 brands. Ensured each brand maintained its own individual voice and targeted the right audience. 

Wikot Technologies (Digital Agency) Venezuela  2010 - 2011

Social Media Manager

In charge of the Social Media Department creation and responsible for setting the structure, job descriptions, procedures, manuals, talent selection and daily management. Responsible for designing and managing campaigns and digital communication strategies in Social Media for a variety of brands. Team manager providing service for customers such as General Motors, Nestlé, Kraft and General Mills. Successful advertisement campaigns like  Chevrolet Aveo's launching. 

Econoinvest  (Brokerage house and Insurance) Venezuela  2009 - 2010

Communications Specialist

Responsible for the digital communication strategies of the company, with a successful performance and a remarkable growth of the brand within the social networks. Promotion and dissemination campaigns for the company’s products and services. Writing institutional contents for internal communications (bulletin boards, intranet, etc.), as well as all kinds of external media. Developed a broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity.

Freelance Journalist. Venezuela, Colombia, Spain, Mexico  2002 - present

Journalist, Producer and Editorial Coordinator

Researching and writing for several international publications as newspapers, magazines and websites: Inspirulina.com, Elestimulo.com, Acces magazine (DirecTV), Clímax magazine, El Mundo Economía y Negocios (Newspaper), Exceso magazine, Plátano Verde magazine, Primicia magazine. Semana, Jet Set and  Plan B magazines  (Colombia), Travesías magazine (Mexico), Latino newspaper (Spain). 

Televen (National TV Station) Venezuela  1999 - 2002

News reporter

Information coverage in the economy and politics sources. Research, writing and editing of news for the three emissions of the news broadcasting. Responsible for following up the sources assigned and news editing. Producer and news reader for special coverage.

Education

Licenciate degree, Communication and Media Studies Universidad Católica Andrés Bello 1995-2003. Caracas, Venezuela.

Diploma, Design and Social Innovation Prodiseño-Universidad Católica Andrés Bello 2015. Caracas, Venezuela.

Certification, Inbound Marketing Hubspot Academy 2016. Online.



Communications

Editing, proofreading, content creation, paid media planning, social media management, email marketing, SEO, social media channels and analytics, design thinking, editorial coordination, PR, journalism, storytelling.


Web and Computer

Acrobat, Photoshop, Google Analytics, Google Adwords, Keyword Research Tool, Google Docs, Web Analytics, Squarespace, Hubspot Marketing, MailChimp, Wordpress, Typo 3, Microsoft Office (PowerPoint, Excel, Word), Mac and PC platforms.


Spanish

Mother thonge


English

Full proficiency 


German

Intermediate (B1)




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About me

I am Leya (yes, like Star Wars princess) Kauri Ramos, but everybody calls me Kaury. I believe in the power of stories and that's why I create Content Strategies to build audiences and spread memorable ideas. One of my favorite mottos: sapere aude.

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