13+ years of experience in the media industry (print, audiovisual, digital), content creation, social media, digital marketing and influence marketing, with a record of success in developing communication strategies for personal and commercial brands (tech and software) to increase online and offline presence, awareness and conversions. Proven abilities in project managing with high-performance teams. Creative, strategic and analytical thinker. Outstanding intercultural communication skills, passionate and knowledgeable about Marketing for tech products.
[email protected] +(43) 664 493 5323 / Kehlerau 14, 6850 Dornbirn, Austria / Venezuelan / Married
Co-founder and Director
In charge of managing campaigns, marketing strategies and communication strategies for customers. Built and lead the content creation, community management, and creative process. Developed and executed the annual customer's acquisition and growth plan. Oversaw and guided a team of 15 members plus more than 10 freelancers.
• Successful entrepreneur experience with the conception and start-up of the company in 90 days. Built the team from the ground up and began to generate revenue within 8 months. Increased 40% revenue with the acquisition of more than 40 customers in 5 years. Developed the first methodology and a business plan for influence marketing service in Venezuela. The model was awarded by the BBVA Foundation as one of the finalists in its program for entrepreneurs. Invited to be a jury of the National Advertising Asociation and Speaker about Influence Marketing in international event Tendencias Digitales.
• Created a content strategy for the main Venezuelan brewery (Cervecería Polar). Produced SEO/viral-optimized content for the Cervecería Polar blog and other digital platforms. Achieved 8.900 organic unique user visits during the first 3 months.
• Generated, organized and coordinated the national Social Media Strategy for 3M brands (Scotch Brite, Post-it, Scotch, Nexcare, Command), increasing the agency revenue by 25%. Achieved 700% social engagement growth in 30 days for Maltin Polar Light, based on an influence plan and a content strategy on Instagram. Established strong social media presence on Facebook, Twitter, interest, YouTube, Instagram and other key sites for more than 15 brands and tech startups. Ensured each brand maintained its own individual voice and targeted the right audience.
Social Media Manager
In charge of the Social Media Department creation and responsible for setting the structure, job descriptions, procedures, manuals, talent selection and daily management. Responsible for designing and managing campaigns and digital communication strategies in Social Media for a variety of brands. Team manager providing service for customers such as General Motors, Nestlé, Kraft and General Mills. Successful advertisement campaigns like Chevrolet Aveo's launching.
Responsible for the digital communication strategies of the company, with a successful performance and a remarkable growth of the brand within the social networks. Promotion and dissemination campaigns for the company’s products and services. Writing institutional contents for internal communications (bulletin boards, intranet, etc.), as well as all kinds of external media. Developed a broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity.
Journalist, Producer and Editorial Coordinator
Researching and writing for several international publications as newspapers, magazines and websites: Inspirulina.com, Elestimulo.com, Acces magazine (DirecTV), Clímax magazine, El Mundo Economía y Negocios (Newspaper), Exceso magazine, Plátano Verde magazine, Primicia magazine. Semana, Jet Set and Plan B magazines (Colombia), Travesías magazine (Mexico), Latino newspaper (Spain).
Masters degree, Communication and Media Studies Universidad Católica Andrés Bello 1995-2003. Caracas, Venezuela.
Diploma, Design and Social Innovation (Design Thinking) Prodiseño-Universidad Católica Andrés Bello 2015. Caracas, Venezuela.
Certification, Inbound Marketing
Hubspot Academy 2016. Online.
Editing, proofreading, content creation, paid media planning, social media management, email marketing, SEO optimization, social media channels and analytics, design thinking, editorial coordination, PR, journalism, storytelling.
Web and Computer
Adobe Suite, Jira, Confluence, Google Analytics, Google Advertising, Keyword Research Tool, Google Docs, Web Analytics, Hubspot Marketing, MailChimp, Wordpress, Typo 3, Microsoft Office (PowerPoint, Excel, Word), Mac and PC platforms.
I am Leya (yes, like Star Wars princess) Kauri Ramos, but everybody calls me Kaury. I believe in the power of stories and that's why I love to create all kinds of products, from content to technology, to build audiences and spread memorable ideas. One of my favorite mottos: sapere aude.