Max Chu

Hello! Below are my main strengths and please feel free to contact me for more information. LINE:westernigher TEL:(+886)919-971-352

| Business Analysis | Growth Marketing |
A highly self-motivated individual and data-driven problem solver. Experienced business analyst with solid skills in strategic planning and growth marketing, 3000+hrs in SQL, and proficient in decision modeling.

#Decision modeling: I'm specialized in turning real-world problems like complex consumer behaviors into spreadsheet models that generate easy-understanding data-informed solutions to business problems.

#Analysis Tools: SQL, Google Ads, Google Analytics, Amplitude, Data visualization via Data Studio

  Taipei, Taiwan



Sr. Business Analyst

EZTABLE  •  十一月 2018 - Present

• Achieved 40% total traffic YoY growth by monitoring the CAC, ROI from various digital channels and identifying the best opportunities and strategies to facilitate effective marketing.

• Built and planned the yearly business model and strategy to COO directly, analyzed the consumer behavior metrics to provide meaningful insights for user acquisition.

• Constructed 20+ dynamic visualized dashboards and delivered 100+ insight analysis to improve 50% decision-making efficiency, increase 17% new users and resurrect 10% churned users.

• Collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process and data quality.

• 3000+ hours in Google Analytics, Google Ads, SQL, and Data visualization via Google Data Studio and led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift.

• User experience analysis: acquisition/retention/churn analysis.

• Doubled returns from Google Ads by a 53% reduction of CPA under the same budget, around NT$3.5 million annually.

Business Analyst

HTC  •  八月 2016 - 七月 2018

• Analyzed competitive products and market trends in different segments and built the Smartphone Shipment Forecasting Model.
• Monitored the marketing plan, performance and managed contra revenue (MDF、PP、Upcharge、Rebate), inventory level and FP&A related activities of subsidiaries in EMEA region.
• Built a $100 million scale financial model (H/W, S/W, negotiated with QCOM) for new VR business and evaluated the benefits of different cooperation scenarios to assist management team in decision-making.
• Analyzed the growth model, developed the layout (via Tableau) of VIVEPORT (VR App Store), and worked with cross-functional teams to develop annual sales plans.


National Taiwan University

MBA  •  2014 - 2016

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