Core Competencies/Skills

Marketing, Strategy, Consumer Engagement, Content Creation, Social Media, Digital Media, Sales, CRM, Experiential Marketing, Partnership, Microsoft Office, Innovative, Solutions Oriented, Proactive, Team Player, Communicator, Analytical, Creative, Project Management

Experience

NBC Sports Group | Stamford, CT

The NBC Sports Group brings the greatest moments of sports history into millions of homes across America every year and leads the world with the very best in sports coverage.

Marketing, Consumer Engagement | 2014 - Present
Responsible for executing a wide variety of roles to help engage with our consumers on air, onsite and across social/digital.

Experiential Marketing: Managed the Sunday Night Football Bus marketing campaign bringing television's #1 primetime show directly to the fans. 

Sales/Sponsorships: Acted as the main liaison between NBC Sports Social Media and Sales teams to oversee social/digital executions across all platforms. Partners included: Subway, Kraft, G.H. Mumm, Longines, Mini Cooper, Canada Dry.

Social Media: Contributed to the content creation and community management of NBC Sports social accounts (@NBCSports, @NHLonNBC, etc.). 

Digital Media: Worked with developers and designers to create our NHL Stanley Cup Playoffs All Access Page. 

Media Distribution: Distributed NBC Sports creative assets and content to 200+ NBC Affiliate Networks, 6 Regional Sports Networks and other NBCU properties to extend our marketing reach.

Education

High Point University, 2014

B.S.B.A., Business Administration