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Kevin Kuehler

I'm a multi-channel marketing leader, excelling at applying my Fortune 500 expertise to the nimble, scrappy needs of a growing brand. Because I'm skilled in both sales and marketing, I navigate both functions to win customers and delight consumers. I'm fueled by unique blend of curiosity, creativity and data-driven decision making. My gift is helping brands evoke emotional connections with their consumers, and cultivating that connection for sustained growth. I thrive in dynamic, creative team settings and embrace the energy of a start-up environment.

Vice President of Marketing
Santa Monica, US
[email protected]

Skills


Marketing

From upstream concept development and insight generation to downstream trade promotion and everything in between, my marketing experience has spanned all disciplines in a variety of categories in digital and physical channels.


Product Development

My product development expertise includes Fortune 500 CPG, consumer electronics, oral care and food. I am as comfortable building products with development budgets in the millions as in the thousands.


Branding

In the last five years, I've created three new brands and rebuilt two. During my time at Philips, I led a cross-category brand identity initiative spanning the entire 1B EUR global male grooming category.


Leadership 

My leadership acumen started in college, where as a member of the Texas A&M Corps of Cadets I was recognized as an outstanding leader and entrusted to caring for the school's mascot. I built upon those core skills to lead and inspire teams in Sales, Marketing, Shopper Marketing and general management.


Sales

Beginning my career in CPG Sales for SC Johnson, Pfizer and Philips makes me a unique marketer because I understand the value of the client relationship when developing and activating brands, and enabling Sales success.


Start-ups

Having worked for two start-ups and forming my own, I have developed a set of agile, scrappy and pragmatic business skills applicable to any scale. Building brands with no budget has made me a better, more creative marketing leader.

Experience

Tyntly, 2017 - Present

Founder 

Created eCommerce brand to disrupt $32B paint industry with a direct to consumer model designed around simplified user experience in DIY paint category. 

  • Created company strategy, branding, product portfolio, content and acquisition model. 
  • Innovated new paint industry packaging for customer user experience and sustainability. 
  • Optimized brand and product from voice of the customer feedback. 
  • Built all website and inbound campaign creative.

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Snack it Forward, LLC , 2016 - 2017

VP Marketing & Insights

Built and executed product, marketing, creative and brand and launch strategy for start-up nutritional snack food company in conventional and natural food channels to successful exit. 

  • Developed, executed multi-brand strategy and channel specific demand generation across all digital and physical consumer touch points. 
  •  Launched 17 new products in 2016, nearly doubling existing portfolio of Sunkist snacks. 
  •  Created brand and consumer insights library which improved decision data and informed successful new product development strategy. 
  •  Rebuilt and launched corporate and brand identities around core brand values, benefits and positioning whitespace identified through direct consumer feedback.
  • Built creative agency partnerships from ground up to build brand, insight, PR, digital and social competence.

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

The Equinox Group, 2016

Consultant Business Development, Client Services, COO

Led new business development, client services and operations teams growing start-up creative media agency’s revenue. 

  • Led client-facing brand digital, physical, and retailer advertising campaign communications and presentations through all phases of client collaboration from brief to delivery. 
  • Built and influenced executive strategic relationships with new and existing clients.
  • Inspired creative and cross-functional client teams to execute 100% on time achievement of client project deliverables.

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

Mattell, 2013 - 2015

Director, Customer Marketing

Led team of customer marketing managers building marketing strategies, product promotions, demand generation for retailers Amazon, Walmart, Kroger, and alt. channels.

  • Launched 18-month brand activation calendar building customer and channel specific promotions across retailers boosting efficiency between sales, customer marketing. 
  •  Developed vital partnership with partner brands and Walmart’s marketing team, creating exclusive retail programs that grew brand share 600bps during 2014 holiday season. 
  • Cultivated relationships with creative agencies building exclusive omni-channel brand advertising campaigns and converting retail sales to digital channels.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Philips 2006 - 2013

Marketing Director, Oral Healthcare 2011 - 2013 

Managed team of 8 brand, product and design managers who translated customer insights into products, built marketing plans and print collateral for B2B oral care portfolios. 

  • Doubled innovation roadmap and pipeline capitalizing upon market gap analysis with sales partners, product development, clinical affairs and other cross-functional teams. 
  •  Built up marketing team branding competencies by implementing stage-gate consumer insight generation, research, ideation, new product development, and launch strategy. 
  •  Managed complete global whitening portfolio rebrand, reposition and relaunch restoring whitening sales growth for first time in 3 years. 

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Marketing Director, Shaving and Grooming 2008 - 2011 (Amsterdam, NL) 

Managed €401M product portfolio with 57% share shaver category sales. Led cross-functional team creating consumer insights, research, product roadmap, naming strategy, global launch and user experience improvement. 
  • Developed PowerTouch and AquaTouch electric shavers, largest and most successful Philips product launch earning €2B revenue and €550M EBIT in 4 years. 
  • Boosted shaver portfolio profit margin 600bps by streamlining SKUs, refocusing marketing mix and optimizing product features to consumer experience and profitability.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Sr. Manager National Accounts, Walmart 2006 - 2008 

  • Grew retail sales 8.5% and factory sales 16% outpacing category growth through solution selling and strategic business development for $161M Personal Care at Walmart.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Pfizer (formerly Wyeth) 2001 - 2006 

Business Development Manager , Target, Sam's Club 2002 - 2006 

  • Grew retail sales 8.5% and factory sales 16% outpacing category growth through solution selling and strategic business development for $161M Personal Care at Walmart.

Experiences 00 03@2x b381b81be12ffb5207e31257bd24e9606aef09c63c7e710fcd513da5ffd4e913

Project 1 |  Tyntly.com- $32B paint industry disruptor

Projects 00 00@2x 25de285f43c486b5a0ddc099900a08387ad7a27243b9ba95b25d3665ee9775ae

Introducing Tyntly

paint the room you love, without leaving home

free samples | free shipping | easier

Learn More

Project 2 | Peatos- $28B Salty Snack Disruptor 

Projects 00 00@2x 25de285f43c486b5a0ddc099900a08387ad7a27243b9ba95b25d3665ee9775ae

Introducing Peatos

Un junk your snacks.

2X protein | 3X fiber | 20% less fat

Learn More

Testimonials

Kevin knows how to work with creative agencies to get them to deliver their best. I highly recommend working with him.

PJ Rashid, PopSkull Creative

An inspiring thinker, relationship-builder, team player, and refreshingly focused executive.

Vini Marques, The Equinox Group

As a leader, Kevin builds great teams and applies excellent coaching skills to unlock their full potential. He has a can-do/buck stops here attitude, takes initiative, gets things done the right way, all while staying cool under pressure. A man of great integrity and an overall great guy.

Howard Smith, Mattel

Kevin is the kind of colleague you want to make the extra step for. He is a solid business professional able to motivate the people working around him.

Jeroen Pannekoek, Philips

Kevin is a very inspiring marketing professional. He is able to transform conceptual thinking into clear action plans for his colleagues to execute upon.

Rianne Meijerman, Philips

Kevin is the total package. His intelligence, drive, and overall abilities result in impressive business objective achievements.

Roy Kirkpatrick, Pfizer

Readings


Readings 00 00@2x ce5676dabcce042724a6fc4c3413d6a86ad9c78eecb848896433e32c60b7006b

Building a Story Brand

Most brands missing a critical connection with their target. Brands are stories, and a tight storytelling framework wins an emotional relationship by making the consumer the hero.  


Readings 00 01@2x 77cc06c91fae4dd43a069fa4b813524cd022d4a79115524d3f0d6b9220dfd71d

The Lean Startup

The definitive guide to applying Lean/Agile practices to a startup. Time and money are always limited, so Lean Startup uses pragmatic methods to validate concepts, business , growth and profit models for scalable success.



Readings 00 00@2x ce5676dabcce042724a6fc4c3413d6a86ad9c78eecb848896433e32c60b7006b

Meatball Sundae

In a rapidly evolving digital  world, Meatball Sundae clarifies the top trends relevant to marketers to capture attention with minimal waste.  


Readings 00 01@2x 77cc06c91fae4dd43a069fa4b813524cd022d4a79115524d3f0d6b9220dfd71d

A New Earth

Eckhart Tolle teaches the value of letting go of past and future worries to arrive at presence. By being present and valuing others, we can peacefully coexist in our increasingly conflicted, stressful world.

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