Tsai Chi Hsuan
6+ years of Product/Project management experience in both Fin-tech and Social Service industries , and 2 years of Sales/Marketing experience in the Financial industry
- Familiar with scrum, product growth and go-to-market strategy, including user acquisition, retention, MAU, conversion rate and monetize.
- Familiar with project management to solve the abstract issue, from individual, department to company level, crisis management.
- Strong business negotiation skills for dealing with stakeholders, including external and internal.
- Goal-oriented and passionate about solving the problem to drive business value.
- A team player, leading cross-functional teams to reach consensus
Taipei City, Taiwan
Professional Experience
Jan. 2022 - Present
Product Marketing Director -STARTRADER
STARTRADER is a Foreign Exchange/ Crypto-Currency broker worldwide, with FCA, SVG ,and FSA Regulatory Authority, with 1 million+ users and 500+ employees.
Job Outlines:
1. Analyzing market opportunities, Success Metrics tracking.
Getting insights via data analyzing.
2. Writing a PRD , leading our team to build online trading programs or Website UI/UX via Agile/Scrum.
3. Business Negotiating with Stakeholders , Leading Cross-Functional Departments to reach a consensus.
4.OKR Review.
Main Achievements:
1. Analyzing the success metrics ,and putting the concept of a system that cumulatively calculated each deposit into the bonus campaign, it has successfully attracted 30% more deposits and trading amounts, and 15% more active users . The P/L has gained around 600,000 usd within 2.5months in the global market.
2.Design and build an Online Mall system with the IT group to award clients trading amounts or any event we want our clients to execute.
June 2015 - Nov. 2021
Co-founder 搖擺文化股份有限公司
Public Socialization service as the core value, connects with KOL, executes the O2O business model.
Taking Charge of Business Development , Brand Management , Project Lead.
Project Lead: responsible for marketing regular classes and weekend events, planning large international events per year with a scale of 200 foreigners and 200 local participants), and experience of organizing large brand marketing events with a size of 1000 people or more.
2019 International Event Bubble Pop Event Link: https://www.facebook.com/events/425447841351502/
Photo Link: https://www.facebook.com/media/set/?set=a.2325486564391775&type=3
Brand management: regularly review the brand positioning, examine whether the products and services are in line with the core spirit of the brand, maintain the brand's reputation and voice among the industry, regularly conduct competitive analysis, and carry out strategic activities to consolidate the brand's trust and reputation in the market
PR management: managing brand partnerships and competition across the market, and crisis management
Community Management: Manage brand fan pages and IG accounts, write fan page copywriting and plan offline physical activities, including product and event marketing, and brand spirit communication, and interact with current events and communities to maintain a sense of community closeness.
ex: Social Media
FB: https://www.facebook.com/BigAppleSwing
April 2014 - May 2015
Financial Consultant Citibank
Maintain Clients' relationships, Cold call , Investment Planning , Financial market research to consult clients investing in Mutual funds , bonds , US stocks ,ETN , FX ..ect, Financial products.
Cold calling skills: the first three months of work at Citi, bringing in three VIP customers of more than $3 million, working for six months to a year with a monthly recurring investment capital of at least $20 million, developing 15 professional investor customers. (deposit at least 1,000,000 usd )
專長 證照
學歷
MySQL
Agile/Scrum
AxureRP
Asana
Cross-Functional Dep. communication
Marketing Strategy
Team Leadership
Product Management
2008 - 2012
National Central University
Economics.
