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KARTHIK PRIYADARSHAN

[email protected] • (971) 521679954 • Dubai, UAE

An E-Commerce & Revenue Professional, who is currently in love with Hospitality. 

In awe with the Operations, Online sales & Revenue in the Hospitality Industry and amazed by the way E-Commerce & Software Tools have changed the hospitality sector.

Hotel Revenue Management Certificate

Cornell University (eCornell), USA

Specialities:


Distribution Strategy


New Property On-boarding Online



Web & Indirect Revenue Strategy



Room   Reservations


Distribution Systems - Migration



Social Media Marketing



SEO / SEM


Brand.com Product Management



Analytical Skills / Microsoft
Office


Experience

Rixos Premium Dubai, E-Commerce Manager

DUBAI, UAE. March 2018 - Present

In-Charge of E-Commerce & Digital and Assisting the DOR with Revenue Management for a 5 Star Ultra-Luxury Beach Resort Property in Jumeirah Beach Residence with a total of 443 Keys. 

Systems: TARS, Travelclick, Opera PMS, EZRMS.


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DAMAC Maison Hotels & Resorts, In-Charge of E-Commerce

DUBAI, UAE. May 2017 - March 2018


In-Charge of E-Commerce & Distribution for 6 Hotel Properties with a total of 800+ Keys. 

Systems: TravelClick, Rategain, OPERA PMS, EZRMS. 

Reports To: Vice President of Sales & Distribution


Website: Content, SEO/SEM, Direct Channel Campaigns and Revenue Reporting. 

Indirect Channels: Distribution Strategy and Management of OTAs, Pricing, Promotions, Content Management. 

Reservations Management, Assisting & Recommending the Revenue Director with Pricing, Forecasting and Budgeting. 

Competitor analysis on a weekly basis to set up online pricing and promotions which will also be adjusted with Corporate and Travel Agency. 

B2B connectivity and margin pricing for major B2B channels. 

Others: Finding new marketing channels, Thinking about customer experience on Brand.com, Generating Ideas on Story Telling for the Guests and currently working on a Loyalty Program to be implemented for Loyal guests.


  • DAMAC Maison Dubai Mall Street 
  • DAMAC Maison Canal Views 
  • DAMAC Maison Cour Jardin 
  • DAMAC Maison The Vogue 
  • DAMAC Maison DeVille Breeze 
  • DAMAC Maison Royale The Distinction
Pre-Opened and Setup the Online Connectivity and Distribution for: DAMAC Maison Royale The Distinction.  
Migrated (5 Properties) from existing distribution system connectivity to a new connectivity solution which will save Lag time of rates on the online platform and drastically cut down on errors from the PMS-to-Online and reduce failures. Which will help us in better rate-time to market. Also, reducing the cost of connectivity. 


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Grand Hotel Sharjah, E-Commerce / Sales / Revenue Administrator

Sharjah, UAE 01 Mar 2016 - May 2017


Handled E-Commerce for Grand Hotel which is a Beach Resort with 220 Keys.

Systems: TravelClick, Rategain, Prologic PMS

Reports To: Director of Sales & Marketing


Website: 

  • Developed the new website of Grand Hotel on Wordpress CMS. 
  • Planning for marketing strategy, Google Adwords and SEO for the new website. 
  • Content Management.  
Revenue: 

  • Managing the complete online sales and revenue to report on the further budgets. 
  • Pricing Strategy. 
  • Forecasting. 
  • Monitoring Overbooking. 
  • Reducing No-Shows using External Uncertainty Methods during High Season. 
  • Monitoring Room occupancy and inventory to increase Revenue and ARR. 
  • Daily Market Pricing comparison with competitors. 
  • Online marketing plans, ROI and E-Commerce Strategy. 
 Distribution Strategy: 

  • Monitor distribution of Rates on all the OTAs (Online Travel Agencies)i.e: Booking.com, Expedia. 
  • Monitor for Rate parity. 
  • Manage Rates and Inventory on the online channels to yield revenue. 
  • Contracting with new OTAs and GDS(Global Distribution Systems) to increase the online presence of the hotel. 
  • B2B contracts and maximizing visibility. 
  • Implemented Channel Manager in the System to seamlessly connect and scale with higher number of OTAs and B2B business in the online platform. 
  • Part of the team that implemented the Market Mix Strategy with Market Segments and Business Sources. 
  • Managing the Property management system to align with all the online reservations.
  • Complete understanding of the Reservations Operations. Also, involved in rate planning and management of Offline Travel Agents and Corporate sales. 
  • Actively involved in Dispute Management on the online sales. 
  • Manage the Social Media presence of the Hotel and strategies for making Social Media, a Selling Platform

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Zoho Corporation, May'14 - Oct'15

Chennai, India

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Amazon.com, Feb'13 - May'14

Chennai, India

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Vestas Wind System R&D, Nov'11 - Jan'13 

Chennai, India

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Education

CORNELL UNIVERSITY, USA (eCORNELL) - Hotel Revenue Management Certificate.
Feb 2017

ANNA UNIVERSITY, India - Bachelor Of Engineering ( Electronics & Instrumentation)
Aug 2011