Kurt Sorensen
[email protected] • (+44) 7900 177 378 • London, UK
+6 years experience with delivering digital media solutions for UK & Aus brands across retail, sports, finance, sports wagering & travel.
Experience
Digital Associate Director, Carat London
Jan 2018 - Present
Digital media strategist and Global digital lead for Philips UK and Global marketing.
My impact:
- Global point of contact for all digital initiatives and projects across 40+ markets within Dentsu Aegis Network
- Digital strategic lead for the annual brand, always on and burst campaign planning across both UK and Global
- Agency lead on projects such as onboarding a new DMP, building an automated online reporting dashboard, creating an annual always-on strategy across search and e-commerce activity
Digital Manager, Carat London
Aug 2016 - Dec 2017
Digital media strategist and account manager for Philips UK and Global marketing.
My impact:
- Collaboratively work with key stakeholders to implement digital media strategy into campaigns so as to help the client achieve their objectives.
- Identify and conceptualize the consumer decision journey on a campaign by campaign basis; distilling the data at hand to understand what are the most effective and efficient touch points available.
- Experience across multiple digital channels and tactics including social, sponsorships, Amazon Media and Search, Criteo and e-Retail search, PPC, display and video.
Digital Executive, Carat Brisbane
Mar 2015 - July 2016
My impact:
- The guardian, driver and executor of client campaigns from a digital media perspective as I planned, bought, implemented, reported and optimised on activity across digital media campaigns.
- Worked with clients to implement a reporting structure that transferred media value into business value. This included ecommerce and CRM analysis along with digital media marketing tactics.
- Was responsible for the development of the digital coordinator within my team.
Digital Coordinator, Carat Brisbane
Apr 2013 - Mar 2015
My impact:
- Worked cooperatively and productively with others in the pursuit of team objectives.
- Attained proficiency in tools to implement, report and track digital media campaigns. This includes DCM, Facebook, Twitter, Google Analytics.
Marketing Executive, Digital Exchange
Jan 2012 - Dec 2012
My impact:
- Ideate, coordinate and activate all marketing communications for the business.
- Work with the sales team to drive business value for our key clients.
Recommendations from colleagues
Caroline McLean
Senior Industry Manager
Global Business at Google Australia.
"Kurt is an up and coming leader that has an incredible amount of poise and presence when faced with challenges on both a tactical and strategic level.
The one stand out capability of Kurt is his stakeholder management. He thinks laterally through problems to solve especially in difficult political landscapes that must be navigated.
Kurt is overall a team player and will always be loyal, friendly and honest. I would work alongside Kurt any day."
Josh Weier
Club and Digital Marketing Manager
Supercheap Auto.
"Kurt consistently went above and beyond to ensure that we delivered the highest possible results.
Kurt was at the cutting edge of Digital Marketing, often showcasing the latest products and how we could implement those for great business outcomes. His digital knowledge is well above average.
If you’re looking at taking Kurt into your business, please know that you’ll get an outstanding person to contribute to not only achieving great business outcomes, but will contribute to a really great culture."
Key achievements
Winning the Carat Scholarship
The Carat Scholarship is a national initiative in Australia designed to develop and recognise rising young talent within the agency.
The reward? An opportunity to work with Carat's blue-chip clients in the New York office for an amazing three-week work placement.
The Carat Innovation Incubator
blue chip clients in the New York office for an amazing three-week work placement. The Carat Innovation Incubator is a national initiative all about brainstorming proactive client solutions using innovative media trends and technology.
I was handpicked by Carat's Head of Innovation to help manage the incubator and assist senior leadership with the development of ideas to take them from the engine room to the boardroom of our clients.
B&T Media Award Presentation
In 2015, Carat Aus won the coveted B&T Award for Media Agency of the Year.
I was hand-selected by National Leadership to be a part of the team that created and presented the award entry to a judging panel.
Education
Bachelor of Business Management
University of Queensland
Majoring in Marketing and International Business.
Feb 2009 - Nov 2012
High School Graduate
St Joseph's College, Gregory Terrace
Graduated with prefect honors as house captain.
Jan 2001 - Nov 2008
Graduated with prefect honors as house captain.
Jan 2001 - Nov 2008
A little more about me
My number one favourite thing in the world is to 'unplug' and relax on Stradbroke Island in my home country of Australia. Along with that, I enjoy getting into the kitchen to cook up something delicious, finding a new city to travel to and having a great cup of coffee with a pastry or two.
