Laura FAU - Global PR Manager
13+ years of success in global Press Relations for high-profile technology and FMCG businesses. Strong track-record in leading international and local PR campaigns to deliver tangible results and improve brand visibility.
Verrieres-le-Buisson, 91370, France
[email protected]
https://fr.linkedin.com/in/laurafau
Tel: +33 (0) 6 80 84 95 43
Skills
International PR Coordination
Media Relations
Copywriting
Event Management
Languages
English - native
French - fluent
German, Spanish - advanced
Experience
Global PR Manager, Jan 2017 ~ Present - Atos
- Responsible for driving awareness and promoting reputation of company through development and execution of effective PR campaigns.
- Define, plan, develop & implement PR campaigns across the Group globally (9 regions), in collaboration with 11 local PR Managers to deliver consistent on-message media coverage worldwide.
- Organise and manage press initiatives across Europe and in France (interviews, conferences, press events).
- Set-up and manage global coverage reporting. Manage and mentor team of 3 people.
Europe PR Manager, May 2009 ~ Sep 2016 - Connected PR
- Managed PR strategy and plan for several global technology clients including audio business Plantronics producing solid measurable results across 12 European countries.
- As lead agency, managed and co-ordinated network of 6 PR agencies for key tech clients.
- Drafted all PR materials, including press releases, press kits, Q&As, messaging, bylined articles and social posts. Managed global reporting (media and competitor analysis, global coverage reports, activity).
EMEA PR Manager, Oct 2006 ~ Apr 2009 - Dolby
- Developed bespoke PR campaigns for various market segments, including positioning Dolby’s mobile offerings as the quality benchmark for audio in mobile across EMEA.
- Managed various press trips and events, including European media launch of Dolby Mobile (surround sound to music & movies on mobile phones and portable media players) at MWC.
- Drove EMEA PR programme to secure consistent positive coverage, including managing PR agencies in France, Germany and Benelux.
Europe Marketing Manager, Mar 2006 ~ Sep 2006 - Corel Corporation
- Executed marketing plan and developed strategies for new markets, liaising with sales teams and channel partners to achieve sales targets.
PR Account Manager, Sep 2004 ~ Mar 2006 - Splash PR & Marketing
- Ran UK PR programme for international printing businesses Screen and Epson achieving 20% increase in coverage.
- Established partner network of copywriters in France, Spain and Italy.
