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Laura FAU - Global PR Manager

13+ years of success in global Press Relations for high-profile technology and FMCG businesses. Strong track-record in leading international and local PR campaigns to deliver tangible results and improve brand visibility.

Verrieres-le-Buisson, 91370, France
[email protected]  

https://fr.linkedin.com/in/laurafau 

Tel: +33 (0) 6 80 84 95 43

Skills


International PR Coordination
Media Relations



Copywriting
Event Management


Languages

English - native 

French - fluent 

German, Spanish - advanced 

Experience

Global PR Manager, Jan 2017 ~ Present  - Atos

  • Responsible for driving awareness and promoting reputation of company through development and execution of effective PR campaigns. 
  • Define, plan, develop & implement PR campaigns across the Group globally (9 regions), in collaboration with 11 local PR Managers to deliver consistent on-message media coverage worldwide. 
  • Organise and manage press initiatives across Europe and in France (interviews, conferences, press events).
  • Set-up and manage global coverage reporting. Manage and mentor team of 3 people.

Europe PR Manager, May 2009 ~ Sep 2016 - Connected PR

  • Managed PR strategy and plan for several global technology clients including audio business Plantronics producing solid measurable results across 12 European countries. 
  • As lead agency, managed and co-ordinated network of 6 PR agencies for key tech clients.
  • Drafted all PR materials, including press releases, press kits, Q&As, messaging, bylined articles and social posts. Managed global reporting (media and competitor analysis, global coverage reports, activity).

EMEA PR Manager, Oct 2006 ~ Apr 2009 - Dolby

  • Developed bespoke PR campaigns for various market segments, including positioning Dolby’s mobile offerings as the quality benchmark for audio in mobile across EMEA.
  • Managed various press trips and events, including European media launch of Dolby Mobile (surround sound to music & movies on mobile phones and portable media players) at MWC.
  • Drove EMEA PR programme to secure consistent positive coverage, including managing PR agencies in France, Germany and Benelux.

Europe Marketing Manager, Mar 2006 ~ Sep 2006 - Corel Corporation

  • Executed marketing plan and developed strategies for new markets, liaising with sales teams and channel partners to achieve sales targets.

PR Account Manager, Sep 2004 ~ Mar 2006 - Splash PR & Marketing

  • Ran UK PR programme for international printing businesses Screen and Epson achieving 20% increase in coverage. 
  • Established partner network of copywriters in France, Spain and Italy.

Education

Professional Diploma in Marketing - University of Wales, Newport, 2003 ~ 2004

B.A. German & Spanish Joint Honors Degree - University of Wales, Cardiff, 1997 ~ 2001

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