Lawrence Chou

MSI SEA Senior Channel Marketing Specialist

Taipei City, Taiwan https://www.linkedin.com/in/lawrencechoutwn/

工作經歷

通路行銷專員 • Micro-Star 微星科技股份有限公司

九月 2020 - Present

Notebook SEA Senior Channel Marketing Specialist
• Managed the marketing team in Thailand, Malaysia Laos, and Brunei
• Reach sales targets by using all marketing resources: The performance of each district has grown by an average of 200% to 300% in one year
• Work closely with regional PM, MKT, and designers on product bundling, POSM support, and promotion execution to leverage sell-out performance, and increase brand awareness, and product visib巾ty
• Allocate and control quarterly M DF into local channel marketing, digital marketing, 020 events, and social media to maximize ROI
• Manage and optimize Google ads strategy on Search, GDN, and Trueview as well as social media (FB/IGI ads detailing keywords, audiences, and extension set up to maximize campaign objective and align with GTM plan within campaign budget and period
Develop and define media, KOL, influencers, You Tubers, and regional partners to align with product and campaign engagement and reach out to target audiences
• Market research: competitor analysis, customer behavior analysis, and industry analysis
• Manage and maintain the local official webpage including modifying HTML coding, and content/banner/video subtitle editing
• Implement brand strategic partnerships with Intel, NVIDIA, AMD, and Microsoft
• Global project management: MSI Notebook 20th Exh心tion, MSI 2023 Computex exh心tion, MSI Notebook Launch Event(2022&2023)