Li-Cheng Chen

Product Manager

A self-driven, goal-oriented product manager with 5 years of experience in consumer laptop industry.

Lead at least 4 projects from POR to EOL with solid project management, problem solving, product marketing skills.

  Li-Cheng Chen

  [email protected]

  +886 961-359-903

Work Experience

ASUSTeK Computer

 2016 - Now
Taipei, Taiwan

Ultra Slim Laptop Product Manager

  • Manage products through the initial planning, development, launch and sustaining activities.
  • Build efficient & accurate communication across function teams.
  • Foresee & prevent risks that could jeopardize projects' schedule, cost or quality.
  • Collaborated with marketing teams for marketing deliverables to instruct regional and local sales to promote the products.
  • Create countermeasures by completing market research & competitor analysis.
  • Handle product quality issues from worldwide by driving teams to investigate the root cause.

Stylus Introduction Consultant of the NB Team

  • Cooperate with stylus vendors to create & optimize the stylus user experience.
  • Assist the stylus introduction into NB products.


  • Lead ASUS’s 1st consumer laptop to implement the MIL-STD 810G test & support creating MIL-STD’s marketing program.
  • Lead the PC BU’s 1st MPP 2.0 stylus into mass production & realize the optimization design with laptops.
  • Lead ASUS’s 1st consumer laptop to implement AI noise-cancelling in promptly response to the epidemic.


Product Management

  • Design thinking
  • User experience optimization 
  • Product lifecycle management

Project Management

  • Team building & communication
  • Schedule & cost management
  • Risk control

Product Marketing

  • Competitor analysis
  • Sales kit creation
  • Adobe InDesign


2014 - 2015

San Diego State University

Hospitality and Tourism Management

2011 - 2015

Feng Chia University

Bachelor of International Business Administration