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Lee-I Huang

Digital Marketing Supervisor  • Taipei,TW • 

[email protected]

Experience

foodpanda 富胖達股份有限公司, Digital Marketing Supervisor

2020/10~ now

Taipei City, Taiwan 


Responsible for Online Performance & CRM Marketing for New Verticals. 


• Develop digital marketing campaigns with Facebook ads, Google ads, Yahoo, LINE, and optimize results 

• Develop and execute CRM marketing for reorder & reactivation 

• Project management and coordination with the local and regional team, and monitor daily tasks completion 

• Budget control and management

 

Akohub 奧雲科技股份有限公司Product Marketing Consultant

2020/02-2020/10

Taipei City, Taiwan 


Akohub is the first Taiwan partner with Shopify, which is one of the top e-commerce builder platforms all over the world. I'm responsible for Marketing SaaS products including Ako Retargeting, CVS, and Government Uniform Invoice. Currently, there are thousands of clients globally, including 50% in North America, 30% in Asia, and 20% in Europe and Australia. 


• Project management and professional consulting support for B2B customers, eg. email, chat, and social media 

• Data analytic, A/B test skills to optimize installation and on-boarding process for Akohub's products, which helped decrease customer complaints & increase merchants' email open rate from 42% to 70% 

• Customer relations management with con-calls and email 

• Provide advertising suggestions & marketing tips for Shopify merchants 

• Provide customer journey insights with FullStory & Facebook Business Manager Analytics 

• Create marketing materials

 

Taptot 優閣資訊有限公司, Senior Marketing Specialist

2017/11-2019/10

Taipei City, Taiwan 


Taptot is a startup sharing platform. I help to build brand & App from day 1, which grew from 0 to 152k app downloads and 80k registered users both TW/US. Promoted on App Store Story of Today and #2 Fast-Growing App on Android. 


• Develop marketing strategy online & offline 

• Gain +150k app downloads and +80k registered users in both TW / US in the first year 

• Digital marketing skills to create ad and content, include Google, Facebook, and Yahoo Ads 

• Cross-industry alliance with local sponsors for joint marketing programs and events 

• Manage KOL marketing and campaigns to build brand awareness 

• Social media marketing and management, Facebook fan page grew from 0 to 6k fans 

• Press release, public relations and holding press conference event 

• Coordination with agency team 

• Press 

數位時代 https://reurl.cc/M77VWm 

Meet創業小聚 https://reurl.cc/8ll8Yd 

Yahoo奇摩新聞 https://reurl.cc/GQ7ex 

BeautiMode創意生活風格網 https://reurl.cc/yo2mD 

環境資訊中心 https://reurl.cc/ApxdQ 

史塔夫科技 https://reurl.cc/LVYA3


CÉLINE 思琳股份有限公司, Communication Assistant

2017/6-2017/9

Taipei City, Taiwan 


• Support PR Manager to coordinate daily media enquiries and support press / stock on loan

• Data tracking and system implementation for reporting purpose

• Coordinate with different departments and boutiques for press on loan or celebrities dressing

• Show Room Stock take and management

• PR daily operation errands such as clipping and weekly editorial reports to HK Office

• Press kit preparation: quarterly press kit distribution and materials summarizing

Danese & Lealty 丹意信實集團, Marketing PR Executive

2016/6-2017/1

Taipei City, Taiwan
Responsible for Rolf Benz and Porsche Design


• Media relationship maintenance and development
• Press release and copywriting
• VIP customer editorial write-up
• Daily media inquiry and coverage follow-up
• Clipping monitor and analysis
• VIP events & CRM
• Marketing coordination
• Social media marketing and managements

Ballon Rouge 芭瓏商貿上海有限公司, Business Development

2015/12-2016/3

Shanghai City, China


• Responsible for marketing strategy and social media platforms management on WeChat & Weibo

• Write articles to maintain media coverage and relationship with VOGUE and Tencent (騰訊)

• Improve and promote sales in boutique, 

• Make products shooting & visual merchandising for marketing tools

SHIATZY CHEN 夏姿陳上海有限公司, Operation Assistant

2015/8-2015/11

Shanghai City, China 


• Manage 24 Stores in China
• Administrative supports through all departments
• Project managing for New Opening Store

Franz Collection 法藍瓷股份有限公司, Internship

2013/12- 2015/6 

Taipei City, Taiwan


• Social media analyzing, marketing and management 

• Create an animated ambassador character to hold a design vote online 

• Interviews with artist and write articles on famous design website 

• Promote Franz Award worldwide by making contacts with design colleges, studios and workshops globally

NTNU East Asian Journal 東亞系系刊, Chief Editor

2012/9 -2013/6

Taipei City, Taiwan


• Interview professors from East Asian Studies and write articles about
international issues
• Interview exchange student experiences and volunteer works in East Asia region

Certification

Google數位學程、Google Analytics、Google Ads

TOEFL, TOEIC, GEPT 中高

Education

Sciences Po Paris 巴黎高等政治學院

2015/1-2015/6

Exchange student in Global Marketing, CRM, International Relations

National Taiwan Normal University 國立台灣師範大學

2011/9-2015/6

BBA: East Asian Study, 3.8 GPA
Minor in Culture Creative Industry
Chief Editor & Art Editor of NTNU East Asian Student Journal 
2014 Team Leader of Future Leadership of Media (Magazine Business Association of Taipei) 
2012 Candidate of Performing Art Manager (Taipei Fine Art Museum)  

Portfolio

Projects 01 00@2x


Projects 01 00@2x


Projects 01 00@2x
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