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Sciences Po 巴黎政治學院

National Taiwan Normal University 台灣師範大學

Growth Marketing Manager

Katrina Huang I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted many bu...

Katrina Huang

Binance

• Lead marketing campaigns & projects to unlock new user growth and reactivation through performance marketing, lifecycle (CRM) and affiliates collaboration. 
• Utilize data and user insights to execute and oversee the marketing plan for all channels, including competitor analysis, and industry trends day to day. 
• Make marketing strategies and decisions based on ROI analysis, and make channel experimentation, audience messaging. 
• Work closely with different teams such as CRM, performance marketing, and product teams
•  Lead interns and create playbooks & frameworks to share successful  cases to other local markets. 
•  Work with new affiliates, media, and partnerships with online / offline campaigns for growth opportunities.

Responsible for Online Performance & CRM Marketing for New Verticals.

• Develop digital marketing campaigns with Facebook ads, Google ads, Yahoo, LINE, and optimize results
• Develop and execute CRM marketing for reorder & reactivation 
• Project management and coordination with the local and regional team, and monitor daily tasks completion
• Budget control and management

foodpanda 

Digital Marketing Supervisor

.  Optimize App installation and on-boarding process 
. Provide advertising suggestions and marketing tips for Shopify e-commerce brands
.  Analyze users’ retention rates and ad campaign results
.  Provide professional consulting support eg. email, chat, social media, and forum
. Social media marketing and managements

Akohub

Product Marketing Consultant

Taipei City, Taiwan 
. Develop marketing strategy online & offline 
. Digital marketing insights to create ads and contents 
. Cross-industry alliance with local sponsors for joint marketing programs and events 
. Manage KOL marketing and campaigns to build brand awareness 
. Social media marketing and managements 
. Press release, public relations and holding press conference event 
. Interview arrangements 
. Coordination with agency/commercial team
. App Store 每日故事頭條 https://goo.gl/g4mmUv
. Press
數位時代 https://reurl.cc/M77VWm
Meet創業小聚 https://reurl.cc/8ll8Yd
Yahoo奇摩新聞 https://reurl.cc/GQ7ex
BeautiMode創意生活風格網 https://reurl.cc/yo2mD
環境資訊中心 https://reurl.cc/ApxdQ
史塔夫科技 https://reurl.cc/LVYA3



Taptot

Senior Marketing Specialist

Taipei City, Taiwan 
. Support PR Manager to coordinate daily media enquiries and support press / stock on loan
. Data tracking and system implementation for reporting purpose
. Coordinate with di erent departments and boutiques for press on loan or celebrities dressing . Show Room Stock take and management
. PR daily operation errands such as clipping and weekly editorial reports to HK O ce
. Press kit preparation: quarterly press kit distribution and materials summarizing
. Filing

LVMH (Celine)

Communication Assistant

Taipei City, Taiwan 
Danese & Lealty 
Agent of Bang & Olufsen, Rolf Benz, Porsche Design and more Responsible for Rolf Benz and Porsche Design 

. Media relationship maintenance and development 
. Press release and copywriting 
. VIP customer editorial write-up 
. Daily media inquiry and coverage follow-up 
. Clipping monitor and analysis 
. VIP events & CRM 
. Marketing coordination 
. Social media marketing and managements

Danese & Lealty

Marketing PR Executive

Shanghai City, China 
. Manage 24 Stores in China 
. Administrative supports through all departments 
. Project managing for New Opening Store

SHIATZY CHEN

Operation Assistant

Taipei City, Taiwan 
. Founder of East Asian Journal and hold a post of Chief Editor and Director of 
Art Editor 
. Interview professors of East Asian Studies and write articles about 
international issues 
. Interview exchange student experiences and volunteer works in East Asia regions

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