Leonardo Raymundo
Leonardo Raymundo is an expert copywriter and brand consultant with a love for storytelling. Passionate about his craft, Leonardo's style is defined by brevity, clarity, impact, and engagement. He adopts a holistic, visual approach to his work, with a special focus placed on how his words flesh out and advance the overall concept at hand.
Leonardo Raymundo is also passionate about travel, backpacking, and exploration. A sincere believer in the value of intercultural exchange and wandering, he continues to adore traveling and particularly crossing international borders. Beyond simply observing different places and communities around the world, however, Leonard advocates for investing real time and effort into new places to more fully begin to appreciate their unique beauty.
Leonardo fully embraces the increasingly digital landscape of the copywriting world. This centers around a workflow that recognizes writing as more than just the execution of an argument or narrative, but rather a purposefully presented, well-rounded concept. Indeed, his success in the industry has hinged on his innate ability to think of himself as a designer, as well as a write, to better work collaboratively with others. Leonardo has also begun to study UX Design and believes in never limiting one's self and exploring all opportunities available.
Copywriter | UX Designer
Seattle, WA, U.S.A.
[email protected]
Education
School of Visual Concepts, Non-Degree Program (e.g. Coursera certificate), Copywriting & Branding, 2014 ~ 2015
Leonardo Raymundo studied advanced copywriting, creative advertising and branding courses.
Eastern Washington University, Bachelor of Arts (BA), Communications & Psychology, 2010 ~ 2012
Leonardo took part in interdisciplinary studies ranging from communications, psychology, and sociology.
General Assembly, Non-Degree Program, UX Design, 2018 ~ 2019
Leonardo Raymundo studied UX research methods, information architecture, card sorting, competitive analysis, wireframing, prototype tools, mockup and UI design. He actively used such tools as Sketch, InVision, Adobe XD, Marvel, and Principle.
Work Experience
MyGift Enterprise LLC, Copywriter and UX Designer
Feb 2018 - Sep 2019
Leonardo Raymundo's responsibilities include Product Copywriting for Amazon Search, Social Media Marketing, Brand Loyalty and Ad Direction, and Inbound Marketing Strategies.
Vox Media, Inc., Contributing Writer
Feb 2017 - Present
Leonardo Raymundo is a contributing author and food journalist for Eater Seattle and Curbed, covering the local food scene and lifestyle activities for the greater Seattle area. Leonardo researches, reviews, and writes up articles, creating maps for visitors to explore the top dining establishments in the city.
L. David Copywriting, Founder and Copywriter
Jun 2015 - Feb 2018
Freelance copywriter and branding consultant. Leonardo Raymundo possesses a deep knowledge of branding strategies, impactful writing, and connecting with audiences.
Fjuri, Copywriter
Aug 2017 - Jan 2018
Leonardo Raymundo wrote and conceptualized digital ad content for large enterprise clients in the tech and B2B space. He developed ad concepts for Facebook, LinkedIn, Digital Assets, and Email Marketing, as well as increased digital banner engagement by 26%, reinforced brand awareness, and nurtured qualified leads.
Destination Lighting, Copywriter and Creative Lead
Jul 2016 - Jul 2017
Leonardo Raymundo served as the lead for the in-house creative team, responsible for overall brand direction, brand story, design and tone. He created the company's first style guide to lead graphic design, photography and copy standards. Leonardo wrote scripts for video shoots, created blog articles to gain SEO traffic, and updated content for the overall E-Commerce site.
Trupanion, Resolution Coordinator
Nov 2014 - Jul 2015
Leonardo Raymundo wrote copy for media/marketing, emailed support to end users, and served as a customer resolution specialist.
CreativeLive, Community Marketing
2013 - 2014
Leonardo Raymundo served as content/copywriter for marketing campaigns via email, web and social media. He created new loyalty program for CreativeLive, called the “MVP program," and set up a system of benefits and rewards for customers who have spent over $1,000 in CreativeLive products. Leonardo also grew the company's member base from 80 to 5,000 using upsell marketing and social media promotion.
Leonardo's Travel Blog
LeonardRaymundo.org
A sincere believer in the value of intercultural exchange and wandering, Leonardo Raymundo continues to adore traveling and particularly crossing international borders.
Overcoming Language Barriers When Traveling
As exciting as traveling to a new country can be, the inability to speak the native tongue can be daunting.
Tokyo’s Best Restaurants
Leonardo Raymundo been to Japan about 3 times now, and feels confident enough to say that Japan has some of the best foods in the world.
LDavidWrites.com
Leonardo Raymundo's portfolio highlighting his extensive work in the fields of copywriting, UX design, branding, and social media.
Seattle, WA
Leonardo Raymundo currently calls Seattle, Washington home. Being an avid, lifelong sports fan, supporting local teams shaped his formative years, and he continues to write about sports (both personally and professionally). Deeply devoted to his local teams, Leonardo loves the sense of community that sports foster. The Seattle Seahawks have been Leonardo’s favorite team for years, supporting them through their many seasons.
