Li-Chia Cheng

UX & Product Designer | 5 years of creating meaningful experiences through research-driven design

I’m James Cheng, a UX designer and strategist with a focus on designs that puts empathy and data at the forefront. My background in customer service has given me a unique take on balancing the needs of businesses and users.

After completing a Masters in Human-Technology Interaction in Tampere, Finland, I’ve since worked in various agency and in-house roles across industries such as e-commerce, web3, healthtech, and fintech.

My goal is to create digital experiences that meaningful and impactful to both businesses and users. Whether you have some project to talk about or just wanna chat, I'm always down.

  Taichung City, Taiwan


Work Experience

February 2023 - Present

Freelance Product Designer (Available for Contracts)

Self Employed

Client: GoalsMapper 
- Conducted comprehensive user research to inform product and user experience directions.
- Worked with stakeholders to actualize concepts, going from inception to high fidelity prototypes.
- Enhanced existing products and designs through strategic improvements.

Client: Zypsy
- Collaborated in storyboarding and user flow ideation for potential products.
- Assisted in Lo-Fi UI design work.
- Researched on and assisted in various legal related work.

December 2021 - March 2023

Creative Content Writer


- Successfully grew social media account followers through engaging and creative content strategies.
- Developed and wrote in-depth threads and articles on various topics including web3, design, startups, and leadership.
- Stayed updated on industry developments and emerging trends to provide timely and relevant content to the audience.
- Collaborated with cross-functional teams to ensure alignment and consistency in visual storytelling.

November 2021 - January 2023

UX Researcher & Designer


- Designed multiple features and solutions for the B2B SaaS platform for Financial Consultants.
- Conducted usability testing and user research to iterate on designs and ensure user satisfaction.
- Collaborated with cofounders and stakeholders to drive success for both businesses and theirs clients.
- Implemented a new design system and direction to ensure visual consistency and simplify development.
- Contributed to GoalsMapper's mission to help Financial Consultants visualize the success of their clients.
- Increased user retention by 23.7% over a 12 month period.

May 2020 - May 2021

Product Designer


- Designed, launched, and continuously iterated on an advanced language learning app with a novel approach to learning using natural language processing.
- Averaged 4% weekly growth in revenue. Top 5 in Taiwanese iOS App Store English Learning apps.
- Conducted user interviews to identify intermediate language learners' needs and current behaviors towards the problem.
- Identified the root cause of failure to learn (sustaining motivation over time) and designed a minimal behavior-changing approach to learning.
- Created a design system to allow for consistent designs and better scaling of product development for the future.
- Grew total paid users from 12 to 200+ in a year.

September 2020 - November 2020

Interaction Designer

Digital Product School by UnternehmerTUM

- Partnered with a medical start to help launch a web based 3D surgery planning platform MVP.
- Helped lead the team through the whole design process as the lead designer.
- Executed research and from results, discovered problem spaces for design opportunities.
- Worked up designs from lo-fi wireframes to high fidelity prototypes.
- Collaborated remotely with product managers and developers to implement and deploy a functional MVP experience for eventual handoff to the partnered startup to use for attracting investments.

April 2019 - July 2019

UX Designer & Strategist

Tenten 転転

- Conducted qualitative and quantitative research of user behavior and market trends.
- Ideated and developed tailored-made strategies from insights identified from analyzing data
- Put together and presented multiple slide decks to C-level stakeholders and clients.
- Created Design Specs and worked alongside developers to implement them.
- Assisted in hiring and mentoring a new design team for the client.
- Through a redesign proposal, helped a major client increase user growth by 30% and repeat purchase rate by 20% in 2020

May 2017 - June 2018

Customer Service Manager


-Managed a team of 6 reps and facilitated communications between departments, ensuring complaints are addressed.
- Help develop and implement customer service policies.
- Implemented solutions to improve services for both customer and business end.
- Handled inquiries and complaints from customers worldwide.

December 2015 - June 2018

Customer Service & Social Media Representative


-Helped resolve product and service problems by clarifying the customer's complaint via email and/or social media.
-Handled complaints and provided appropriate solutions and alternatives within the time limits and follow up to ensure resolution and satisfaction, building sustainable relationships.
-Managed Social Media Platform, scheduling posts, creating brand awareness and ensuring positive interaction with followers.

November 2014 - November 2015

Alternative Military Service

Fisheries Agency, Council of Agriculture, Executive Yuan, Taiwan

- Assisted in daily paperwork.
- Secretarial duties.
- Delegating guests.
- Translation of MOUs, legal documents, letters, emails.

January 2012 - December 2013


American Institute in Taiwan

- Visitor’s arrangements/paperwork
- Doing Market Research
- Event coordination
- Maintaining materials and contact list
- Assisting with political reports
- Liaison of PAS program
- Delegating guests
- Minor translations

October 2011 - December 2011

Assistant Teacher for Office of International Affairs

National Sun Yat-sen University

- Taught Basic English to 3rd graders in Gu-shan Elementary School.
- Facilitated communication between foreign students and local teachers
- Syllabus designing


2019 - 2021

Tampere University

Human Technology Interaction

2011 - 2014

National Sun Yat-Sen University

Foreign Languages and Literatures, General

2010 - 2011

University of Massachusetts Amherst

Field of study

2009 - 2010

Tunghai University

Foreign Languages and Literatures, General


   Design Thinking      Product Design      UX Design      UX Research      UX/UI Design      UI Design      Prototyping      Wireframing      User Testing      Storyboarding      Figma   


   English — Native or Bilingual      Chinese — Native or Bilingual      Japanese — Beginner