Li-Min Chang

Product Marketing Associate • Taipei,Taiwan •  [[email protected]]

Experience both in marketing and product side. 

Committed and focused on providing marketing plan that reach the core audiences.

am seeking the opportunity to apply my skills, passion in an edge Agile and Lean product. 


 Product Management

  • Mobile Gaming APP Launch
  • Customer/User Research
  • Question Testing
  • Negotiation skills


  • Marketing strategy
  • Online & offline Marketing campaigns 
  • News and contents release


  • Digital Media buyer
  • Facebook Ads & Google Adwords 
  • Graphic Design (PS)

 Social Media

  • Social media platform Operating (FB,Youtube etc.)
  • Live stream tool
  • Customer/User Support


MacroWell OMG Digital Entertainment Co., Ltd., 28 Oct 2016 - Present

 Product Marketing Associate

 Launched Top Ten Best selling App Game(GP&iOS), achieved more than 200 million(NT) revenue. 

1. Executed online/offline marketing campaigns targeting core audience for specific gaming programs. 

2. Lead social media team that helped App game gain more than 20,000 Facebook followers. 

3. Weekly marketing data report, including Google Ads, FB Ads and Third party media. 

4. Cross-functional and cross-cultural communication with different country and departement. 

5. Created and managed APP game online presence using web / social platforms media. 

6. Assisted users service and problem solving such as cash flows and technical questions.

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Sea -Garena Mobile Game Operation , 30 July 2015 - 04 Sep. 2016

 Product Associate & Social Media Specialist

Assistant for Mobile Game Operation,Marketing campaigns and cross-industry cooperation 

1. Planned and executed social media strategy ; Fb fan page reached 10%~15% engagement rate . 

2. Directed Live stream show to enhance interaction by using Youtube , Facebook and Twitch channel. 

3. Wrote and edited news releases and marketing material for campaigns.

4. Participated offline marketing campaigns and players' party both in Taiwan and overseas.

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Google Mars Training Project, April 2016 - Nov. 2016

 Marketing Training Program

Integrated Marketing Training Programs & Case Study offered by Google. 

1. Passed the training programs from traditional media to Google Adwords, Analytics and others.

2. Project implementation and presentation for Cheer magazine and Shopping app friDay. 

3. Great teamwork and time management ability ; cooperated with members from different fields.

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9


National Taiwan University of Science and Technology

- Major in Business Administration 

◆ Karlsruhe University of Applied Sciences, Germany

-  International Marketing Exchange Student

Scholarship, MOE Scholarship for Excellent Students to Study Overseas / Baden-Württemberg-STIPENDIUM

LANGUAGE & Certificate


  • Chinese mother tongue 
  • Fluent English ( TOEIC : 830 )
  • Germany A 1.2 Level 

 Computer skills

  • Microsoft Office, Word, Excel and Power Point
  • Adobe CS Photoshop 
  • Adobe Pro premiere


  • TBSA Certificate of Business Planning Proficiency ( Elementary )
  • Google Adwords Certificate