Lin Yinchen

Marketing and communication professional with expertise in content marketing and project management. Passionate about finding insights of different cultural context and social trends across digital platforms, and always energetic to develop innovative strategy based on precise digital analysis.

  Taipei, Taiwan

https://linyinchen.wordpress.com/   


Work Experience

August 2020 - Present

Product Marketing Manager  Reallusion

Responsible for the outbound marketing activities for your products; craft the messaging and positioning for products., and develop innovative marketing programs that drive demand.

• Develop product positioning and messaging that differentiates your products in the market
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
• Definition and delivery of sales training
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
• Collaborate with Product Managers in the creation of market requirements for current and future products.

September 2016 - February 2020

Senior Digital Marketing Specialist  MSI International

Project Management and Content Marketing
◆ Plan and launch innovative, creative and effective communication campaigns
◆ Work with agencies and suppliers to produce commercially focused content and distribution and amplification plans for a variety of channels including owned channels, social, third party websites, eDMs
◆ Collaborate with social influencers to promote products and brand values.
◆ Create digital marketing assets with company's web team and design team including webpage, eDM, Banner, etc.
◆ Track key metrics for campaign effectiveness and adjust strategies accordingly

Partnership
◆ Explore, liaise and deepen relationship with key partner in technology field by closely monitor project, providing information, and propose innovative cooperation plans.

January 2016 - June 2016

Marketing Intern  Red Soldier Limited

◆ Communicated with different publication agencies and digital media platforms for advertisement placement
◆ Investigated advertising channels to promote our products to campus
◆ Researched on Taiwan's e-commerce landscape to find potential market, target audience, cooperators and competitors.
◆ Created promotional articles about Boutir within content marketing and e-mail marketing disciplines.

Redso is a dynamic and energetic mobile solution company. We are expert in building iPhone apps, Android apps, Mobile Web, scalable backend on Cloud Platforms, and their overall seamless integration. The mobile app products we have developed are recognized by Hong Kong ICT Awards, Grand Prize winner of AngelHack Hong Kong, among others. We currently focused our business on self-developed e-commerce APP, Boutir.

January 2016 - June 2016

Freelance Writer  Ezone.hk

◆ Write popular articles articles which cover both technology and lifestyle categories. (around 12 articles per week)

Ezone.hk is a online technology news website, a subsidiary of Economic Daily News. It also covers leisure and travel articles.

September 2015 - June 2016

Freelance Photographer / Live Event Coordinators  jcMotion

◆ Edited post-event videos and photos
◆ Responsible for video shooting in live broadcasting events
◆ Supported any work during coordinating events/workshops/talks (logistic preparation, on-site support, post-event arrangement, etc.)

jcMotion is a unique platform matching the expertise of School’s professors & lecturers, our alumni network in the media and communication field, as well as talented students. JcMotion provides creative solutions and trainings to schools, universities, NGOs, charity organizations and other parties. JcMotion cover a variety of media expertise, including: media education, event management, visual design and video production.

Education

2012 - 2016

Chinese University of Hong Kong

Journalism and Communication

Projects

Software Launches

Ensuring cross-functional alignment & communication, tracking toward launch milestones and overall readiness for all Cartoon Animator releases with a goal of having each release make as much impact on the market as intended.

Digital Campaigns

Planning and executing global campaigns with multiple departments, covering copywriting, landing page, SEO, Inbound marketing, paid search campaign and influencer marketing.

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