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Lin Yu Chuan (Raina)

Product Manager | [email protected] | Taipei, Taiwan

  • Professional in both writing and verbal English.
  • 4-year experienced product manager in software industry. 
  • 3.5-year experience running Agile development.
  • Experienced in creating products from scratch to launch (web, iOS, Android). 
  • Familiar with data analysis (GA, SQL, Mixpanel etc.) and user research (interview, usability test)

Working Experience

awoo Inc., Senior Product Manager, 2018/09 - 2019/08

awoo Inc. provides MarTech solution in different marketing channels for mainly E-Commerce and media, and pre-funded by angel investors from Silicon Valley.

  • AI tech-based tagging system Cupid product and project management.
  • Scrum team workflow improvement and cross-team collaborative approach establishment. 
  • Crawler system product and project management and maintenance.

    •  AI tech-based tagging system Cupid
      • Cupid is a MarTech solution using NLP technology creating products tags, and applies mainly in E-commerce and media website. 
      • Revise the product integration backend system and data flow MongoDB, Neo4j, MySQL, shortening the integration time from 4-5 workdays to 0.5 days.

    • AI data markup platform revision 
      • Analyzing and concluding demand from AI team, I design the new flow wireframe and UI enhancement of this platform, increasing the markup speed by 20% and helping AI team to introduce the new authority system to AI model and thus speeding up the model retrain system. 

    • Scrum team workflow enhancement 
      • Introduce Github core review flow and JIRA project management tool. 
      • Strengthening the scrum roles knowledge and enhancing the workflow, the team increases producing capacity by around 25%.

VoiceTube, Product Manager, 2015/12 - 2018/04

VoiceTube provides E-learning platforms web, iOS, Android for users to learn English via YouTube videos.

  • Manage 3 major products of the company VoiceTube, HERO, Dictionary comprehensive revision or creating from scratch. 
  • User interview, usability test, questionnaire, data analysis GA, Firebase, SQL etc.
  • Demand analysis, competitor analysis, pricing model enhancement.
  • Payment service managing iOS, Android IAP system, third-party payment platform introducing. 

    • Paid online English platform HERO web, iOS, Android 
      • Manage web comprehensive revision. Through user research and data analysis GA, MySQL, I revised the UI and created the major function vocabulary books and its review system, increasing the monthly revenue by 80% and active users traffic by 60%. 
      • Planning HERO iOS, Android from scratch. Through the questionnaire and the usability test, I managed the functions map and UI redesign, used iOS, Android IAP payment, and negotiated with App Store auditors. In the end, we successfully launched the app in with a team of 4 engineers.

    • Free online English learning platform VoiceTube web, iOS, Android 
      • VoiceTube was awarded as FBStart app of the year of 2016. I was responsible for the comprehensive revision of its iOS, Android app. After the revision, its retention rate increased by 13%.

    • HERO official website revision 
      • Revising official website including trial package and flow, logo, typography. The revision effectively increased the trial complete rate by 35%. By lowering the funnel loss rate, the conversion rate was increased by around 20%. 
      • Replaced the third-party payment service, and published the project as open-source on Github. The project supports the major third-party payment service such as O'Pay, ECPAY, Pay2go etc.

VoiceTube, Education Consultant, 2015/09 - 2015/11

VoiceTube provides E-learning platforms web, iOS, Android for users to learn English via YouTube videos.

  • Online customer service, responsible for ERP development and introducing external CRM systems. 
  • Social media advertising Facebook, marketing event design and management, LINE official accounts management.
  • English learning consulting.

Education


  • National Chengchi University, B.A. in English Literature. 2011/09 - 2015/06

Skills


Product/Project

  • Product management
  • Project management
  • Agile, Scrum, Kanban
  • User research

Data Analysis

  • Google Analytics
  • Firebase/Fabric
  • Mixpanel
  • App Annie


Programming

  • HTML (basic) 
  • CSS (basic) 
  • SQL (intermediate)


Wireframe/Prototype

  • Invision
  • Prott
  • Draw.io
  • Zeplin

Advertisement

  • Google Ads
  • Facebook


Language

  • Chinese (native)
  • English (professional)
  • Taiwanese (intermediate)
  • Japanese (basic)

 Certification


  • Google Analytics Individual Qualification 
  • Google Ads Basic 
  • TOEIC 900

Project DEMO


HERO App 1.0

  • HERO App creating from scratch (iOS, Android). 
  • Design process includes design thinking, scaling, creating wireframe & prototype, usability test. 
  • IAP support.

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VoiceTube App 3.0

  • Revise the App structure includes iOS, Android App.
  • Refactor iOS programming language with Swift 3.
  • Modify Android design guideline to meets Google standard design guideline.

HERO Wordbook

  • Intelligent review system, automatically calculating each word's review interval. 
  • Fresh card and spelling test design. 
  • Improve usage rate 30% comparing to original version of wordbook.

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