Profile 00 00@2x e294063b2878e4164ba1dd904aa6b8bae6a97e19937899e4b4af853acf30de5d

Linda Zwane

Experienced marketing intelligence with a demonstrated history of working in the broadcast media industry. Worked within an advertising, sales and programming environment.

Media Strategist & Research Analyst
Johannesburg, ZA
[email protected]

Experience

 FOX Networks Group- 

 Media Strategist & Research Analyst

  January '17 - Present 

  • Monitoring of TV ratings, weekly interrogation and monitoring of TV ratings as well as priority shows, using the tools (Tech Edge & Telmar) and reporting to the relevant departments.
  • Media Strategy– support the ad sales department by compiling sales driven and strategic presentations that generate revenue.
  • Commissioning of research to support the business by constantly identifying research needs and commissioning relevant research to resolve business needs.
  • Monthly reporting on channel performance, competitive analysis, trends, qualitative and quantitative research. 
  • Research forums, identify research forums and papers that are relevant to the business and report back. Attend research-related events per year and present insights to relevant teams e.g. PAMRO, AMRA, SAMRA, AMASA forums.

 e.tv

 Marketing Intelligence Executive 

 August '13 - December '16

Support the larger ad sales department by compiling sales driven and strategic presentations that generate revenue, using relevant software tools like Arianna, Telmar & TGI.

 Junior Media Planner- Promoted in July '13

  August '12 -  July '13

  • Accounts worked on, Reckitt Benckiser and Tiger Brands. 
  • Close working relationship with    sales managers media planning,to ensure best results for all marketing   campaigns for the e.tv group.

  Mamela Media- 

  Business  Development Executive

  July '11 - December '11

  • Sales Generation 
  • Client Service- Visit media agencies weekly. 
  • Ambassadorial work
  •  Competitive Analysis

  Network BBDO- Junior Strategist

   January '11- June '11

  • Entry- level strategist 
  • Information and business analysis 
  • Benchmarking and modeling- spend a lot of time on field gathering and collecting data.
Education:

  • Honours; BA Communication:University of Johannesburg.(In Progress).
  • Digital Marketing Short Course: 
  1. University of Cape Town in association with Get Smarter. (October 2017)
BA Marketing & Communication: University of Johannesburg. (2008-2010).
Higher Certificate: Matriculated at Dominican Convent School. (2007)

References:

Lynn Adams (Group Marketing Services at e.tv) 
Contacts: 082 884 6260

Mokgadi Whitehead (Sponsorship Manager at e.tv)
Contacts: 082 884 7545

Baleseng Dlamini (Head of Advertising & Research at FOX Networks Group)
Contacts: 083 310 5047