Axpddfxdc6kwhh4rogkq

 廖婕妤 Lisa Liao

  • TAITRA外貿協會培訓生,針對跨國業務行銷、英語簡報談判等進行密集培訓。
  • 在Udacity修習了數位行銷、媒體規劃、商業分析等3門網路證書課程,有實際的產品線上推廣經驗。
  • 樂於學習、體驗新科技事物,並且積極面對挑戰。喜歡不斷進步、不斷突破極限的生活,最自豪的就是毅力,一旦決定要做就會全力以赴

     Lisa (Chieh-Yu) Liao  ssds9992000   0972-395-288   [email protected]


教育經歷

 
2018.07 - 2019.06
外貿協會培訓中心ITI
                                                                                        新竹,台灣

(MBA導向)國際企業經營班培訓生   

  • 培養跨國業務行銷所需具備的策略佈局、企劃書撰寫、英語商務簡報談判等能力
University@2x
 
2018.09 - 2019.01
復旦大學                                                                                                              上海,中國

交換學生

  • 與4位當地學生組隊, 規劃設計一個適合在當地推廣、健身相關的網路商業模式 
University@2x
 
2012.09 - 2016.06
國立政治大學                                                                                          台北,台灣

商學院 資訊管理學士 

  • 每接待2-3位外籍交換生,從入宿、選課系統指引等幫助他們快速適應新環境
  • AIESEC海外實習計劃: 與台北地區公司聯繫、介紹計劃,有上百個ColdCall經驗 
  • 參加YEF商業競賽, 與5位參賽者組隊 ,⼀個⽉裡完成從商業活動發想到執⾏

 

University@2x

專案經歷

 
2018.02 - 2018.06
優達學城 Udacity                                                                              網路證書課程

數位行銷奈米學程                                                              

  • 【專案- Facebook廣告】針對Udacity一項網路課程在台灣地區投放且監測 Facebook廣告,在五天的時間達成有65位用戶下載課程電子書的轉換率,並後續評估、檢討廣告策略  
  • 【專案- Adword SEM 關鍵字廣告】針對Udacity一項網路課程在印度地區投放且監測 Adword SEM 關鍵字廣告,在五天的時間達成有6位用戶註冊該課程的轉換率,並後續評估、檢討廣告策略
                                                                                       *附件或點擊藍色標題有完整作品展示
University@2x
 
2018.09 - 2019.01
優達學城 Udacity                                                                                                             網路證書課程  

商業數據分析奈米學程 

  • 【專案-連鎖超市細分管理】 利用clustering model、boosted model、ETS等統計模型來分類現有的85家連鎖店,並預測未來擴增的10家連鎖店歸類,及預測其中乳製品的銷售額 
  • 使用軟體:Excel, Alteryx, Tableau,學習資料處理與資料視覺化

                                                                                                 *附件或點擊藍色標題有完整作品展示 

University@2x
 
2018.08 - 2018.09
優達學城 Udacity                                                                              網路證書課程

設計敏捷方法(Design Sprint) 基礎奈米學程 

  • 利用設計敏捷法,模擬一項新計劃在推行時會遇到的問題。學習定義問題、設計解決方 案,並快速測試解決方案 

 

University@2x

工作經歷

2019.06 - 2019.10
BenQ 明基電通股份有限公司                                                                   台北,台灣  

B2B數位行銷專員          

  • 負責中國區激光電視Digital Marketing Campaign :
    • 激光電視O2O Minimum Viable Campaign:設計3廣告落地網站,並投放百度SEM廣告蒐集客戶名單,供業務進一步追蹤、引導至線下體驗店參觀
    • 線上客戶意象分析:透過百度關鍵詞分析找出產品熱門議題,協助規劃與投放每月媒體稿。(成功讓3篇媒體文持續排名在百度搜尋結果第一頁)

Company@2x
2016.11 - 2017.12
聯華實業 健康食彩股份有限公司(有機零售)                                        台中,台灣  

電子商務專員          

  • 官網定期活動內容更新(HTML),與Wordpress系統後台維護
  • 管理Facebook每日貼文,並製作官網定期的活動促銷文案 (Photoshop)
  • 管理3個網購平台的訂單,包括訂單出貨資訊管理,與網路客服問題

Company@2x
2016.04 - 2016.09
上海尼爾森(Nielsen)市場研究有限公司                                                 上海
,中國

定性部門實習生  

  • 每日聯繫定性、財務部門小組,蒐集整理新項目與客戶資料,更新至資料庫中
  • 協助製作每月新項目統計報告(Excel);建立資料蒐集進度表,縮短資料蒐集時間
  • 紀錄新系統功能不足或異常等問題,回報給印度IT部門,協助系統優化
  • 得到正職的工作邀請

Company@2x

技能專長 


電腦軟體語言

Excel, WordPress, Photoshop, Alteryx, Tableau, HTML, SQL


證照

Google Analytics Certification

Google Adwords Certifications


語言 

母語: 漢語  
精通: 英文 (TOEIC 970)



         座右銘Motto

Projects 01 00@2x
Axpddfxdc6kwhh4rogkq

 Lisa Liao

  • Currently a TAITRA trainee equivalent to MBA, for cross-cultural business communication such as English presentation and negotiation skills training
  • Having extensive academic training in digital marketing, media planning, business analysis from Udacity. 
  • A constant learner, an efficient problem solver, an enthusiastic marathon runner

     Lisa (Chieh-Yu) Liao  ssds9992000   0972-395-288   [email protected]


EDUCATION

 
2018.07 - 2019.06
International Trade Institute                                                   Hsinchu, Taiwan 

Certificate in International Business Administration  

  • Trained in English business communication, including presentations and cross-cultural awareness
University@2x
 
2018.09 - 2019.01
Fudan University                                                                     Shanghai, China

Exchange Student 

  • Teamwork with 4 local students, planning an online business model for the fitness industry 
University@2x
 
2012.09 - 2016.06
National Chengchi University                                                    Taipei, Taiwan

Bachelor of Management of Information System  

  • AIESEC Internship Program Team member: made hundreds of cold calls to companies in Taipei, introducing the program 
  • Received 2-3 NCCU exchange students every semester 
  • Attended YEF business competition, brainstormed and executed the business campaign with 5 partners over one month 

 

University@2x

Projects

 
2018.02 - 2018.06
Udacity                                                                                       Online Programs 

Digital Marketing Nanodegree 

  • 【Project-Facebook Ad campaigns】Created and monitored an Facebook Ad campaign for an online course in Udacity. Accomplished the conversion goal of 65 E-books download in 5 days.   
  • 【Project- Adword SEM campaigns】Created and monitored an Adword SEM campaign for an online course in Udacity. Accomplished the conversion goal of 6 Course registration in 5 days.
  • 【Project- SEO audit】Performed a website audit, including creating a target keyword list, on/off-site SEO audit, page speed performance tests 
                              *please see the attachment or click the project names for the full projects
University@2x
 
2018.09 - 2019.01
Udacity                                                                                                                            Online Programs  

Predictive Analytics for Business Nanodegree  

  • 【Project- Grocery Chains Categorization】 Applied the statistical models like clustering model, boosted model, ETS to divide the 85 grocery stores into 3 store formats, and determined the formats for the 10 new opening stores. Also predicted the future sales of the farm produce.  
  • Visualized and prepared data using tools: Excel, Alteryx, Tableau

                              *please see the attachment or click the project names for the full projects

University@2x
 
2018.08 - 2018.09
Udacity                                                                                        Online Programs

Design Sprint Foundations Nanodegree  

  • Used Design Sprint process to define problems, prototype solutions, and test business ideas  

 

University@2x

EXPERIENCE

2019.06 - 2019.10
BenQ Corporation.                                                                         Taipei, Taiwan  

B2B Digital Marketing Specialist             

  • Responsible for the Digital Marketing Campaign of Laser TV in China
    • Built up 3 landing pages for the Baidu SEM campaign, which were designed to collect the potential buyers’ information for the sales team to follow up.
    • Conducted Baidu keywords analysis to find out the popular topics of laser tv in China, and planned the monthly online media content.          (Successfully published 3 articles online, which maintain SEO ranking on the first page.)

Company@2x
2016.11 - 2017.12
Jianmart (Lien Hwa Industrial) Corp.                                    Taichung, Taiwan  

E-commerce Specialist           

  • Updated and maintained the official Wordpress website using HTML
  • Conducted content marketing on Facebook and official website (Photoshop) in a 3-person team
  • Managed 3 online sales platforms, including organizing order processing information, customer services

Company@2x
2016.04 - 2016.09
Nielsen China                                                                                 Shanghai,
,China

Qualitative Research Department Intern  

  • Improved the time to collect and update data from the qualitative research department to the database by creating a progress chart.
  • Created monthly performance reports with the supervisor (Excel)
  • Reported abnormal situations of the new database to IT group in India
  • Received the formal job offer after the internship

Company@2x

Skills 


Proficient in software

Excel, WordPress, Photoshop, Alteryx, Tableau, HTML, SQL


Certifications

Google Analytics Certification

Google Adwords Certifications


Languages 

Native: Mandarin  
Advanced: English, TOEIC: 975 


證書
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