Axpddfxdc6kwhh4rogkq

 廖婕妤 Lisa Liao

目前為工業電腦 國外業務,除了維繫既有客戶,也針對英國愛爾蘭區進行市場分析,開發新客戶通路。先前也分別有數位行銷、電商行銷等的工作經驗,在線上產品推廣、網路媒體規劃等方面負責專案。此外,大學時到了上海交換實習半年,工作後也有在中國蘇州出差的經驗。我希望綜合所學與歷練,在業務產品推廣領域,發揮立即價值。 

     Lisa (Chieh-Yu) Liao  ssds9992000   0972-395-288   [email protected]


工作經歷

2020.02 - 目前
南京資訊股份有限公司                                                                              台北,台灣  

POS 機/自助結帳機/工業電腦 國外業務          

  • 既有客戶管理,維繫歐洲共13家既有客戶:
    • 包括產品報價、溝通訂單商品規格與公司重大事項(如: 產品全面調漲) 、 產品售後等。 
    • - 與PM合作為1 關鍵客戶專案需求提供不同客製商品,負責期間該關鍵客戶整體銷售總量比去年增長29%
  • 開發英國愛爾蘭市場通路,成功推入2-3機種至 5家新客戶:
    • 分析當地市場、客戶、競品與產品,來規劃主推產品 
    • 透過Linkedin、Google關鍵詞、展會活動 Webinar 等管道找尋目標客戶,針對客戶的需求 推薦相對應的產品與服務。  
  • 2021 Q2 & Q3 超標 個人銷售業績目標

Company@2x
2019.06 - 2019.10
BenQ 明基電通股份有限公司                                                                    台北,台灣  

B2B數位行銷專員          

  • 負責中國區激光電視O2O數位行銷專案:                                (出差蘇州2個月)
    • 激光電視O2O Minimum Viable Campaign:設計3廣告落地網站,並投放百度SEM廣告蒐集客戶名單,供業務進一步追蹤、引導至線下體驗店參觀
    • 線上客戶意象分析:透過百度關鍵詞分析找出產品熱門議題,協助規劃與投放每月媒體稿。(成功讓3篇媒體文持續排名在百度搜尋結果第一頁)

Company@2x
2016.11 - 2017.12
聯華實業 健康食彩股份有限公司(有機零售)                                        台中,台灣  

電子商務專員          

  • 官網定期活動內容更新(HTML),與Wordpress系統後台維護
  • 管理Facebook每日貼文,並製作官網定期的活動促銷文案 (Photoshop)
  • 管理3個網購平台的訂單,包括訂單出貨資訊管理,與網路客服問題

Company@2x
2016.04 - 2016.09
上海尼爾森(Nielsen)市場研究有限公司                                                上海
,中國

定性部門實習生  

  • 每日聯繫定性、財務部門小組,蒐集整理新項目與客戶資料,更新至資料庫中
  • 協助製作每月新項目統計報告(Excel);建立資料蒐集進度表,縮短資料蒐集時間
  • 紀錄新系統功能不足或異常等問題,回報給印度IT部門,協助系統優化
  • 得到正職的工作邀請

Company@2x

教育經歷

 
2018.07 - 2019.06
外貿協會培訓中心ITI                                                                                        新竹,台灣

(MBA導向)國際企業經營班培訓生   

  • 培養跨國業務行銷所需具備的策略佈局、企劃書撰寫、英語商務簡報談判等能力
University@2x
 
2018.09 - 2019.01
復旦大學                                                                                                              上海,中國

交換學生

  • 與4位當地學生組隊, 規劃設計一個適合在當地推廣、健身相關的網路商業模式 
University@2x
 
2012.09 - 2016.06
國立政治大學                                                                                          台北,台灣

商學院 資訊管理學士 

  • 每接待2-3位外籍交換生,從入宿、選課系統指引等幫助他們快速適應新環境
  • AIESEC海外實習計劃: 與台北地區公司聯繫、介紹計劃,有上百個ColdCall經驗 
  • 參加YEF商業競賽, 與5位參賽者組隊 ,⼀個⽉裡完成從商業活動發想到執⾏

 

University@2x

專案經歷

 
2018.02 - 2018.06
優達學城 Udacity                                                                              網路證書課程

數位行銷奈米學程                                                              

  • 【專案- Facebook廣告】針對Udacity一項網路課程在台灣地區投放且監測 Facebook廣告,在五天的時間達成有65位用戶下載課程電子書的轉換率,並後續評估、檢討廣告策略  
  • 【專案- Adword SEM 關鍵字廣告】針對Udacity一項網路課程在印度地區投放且監測 Adword SEM 關鍵字廣告,在五天的時間達成有6位用戶註冊該課程的轉換率,並後續評估、檢討廣告策略
                                                                                       *附件或點擊藍色標題有完整作品展示
University@2x
 
2018.09 - 2019.01
優達學城 Udacity                                                                                                             網路證書課程  

商業數據分析奈米學程 

  • 【專案-連鎖超市細分管理】 利用clustering model、boosted model、ETS等統計模型來分類現有的85家連鎖店,並預測未來擴增的10家連鎖店歸類,及預測其中乳製品的銷售額 
  • 使用軟體:Excel, Alteryx, Tableau,學習資料處理與資料視覺化

                                                                                                 *附件或點擊藍色標題有完整作品展示 

University@2x
 
2018.08 - 2018.09
優達學城 Udacity                                                                              網路證書課程

設計敏捷方法(Design Sprint) 基礎奈米學程 

  • 利用設計敏捷法,模擬一項新計劃在推行時會遇到的問題。學習定義問題、設計解決方 案,並快速測試解決方案 

 

University@2x

技能專長 


電腦軟體語言

Excel, WordPress, Photoshop, Alteryx, Tableau, HTML, SQL


證照

Google Analytics Certification

Google Adwords Certifications


語言 

母語: 漢語  
精通: 英文 (TOEIC 970)



         座右銘Motto

Projects 01 00@2x
Axpddfxdc6kwhh4rogkq

 Lisa Liao

I‘m a constant learner and a creative problem solver. Currently working as an international sales in tech. company. Besides providing attentive service to the key accounts, I’m in charge of the business development in the UK and Irish market. Also, I have digital marketing and eCommerce project working and self-learning (Udacity) experience. I’m ready to take on new challenges in a fast-paced product selling and marketing area. 

     Lisa (Chieh-Yu) Liao  ssds9992000   0972-395-288   [email protected]


EXPERIENCE

2020.02 - Now
Protech Systems Co., Ltd.                                                               Taipei, Taiwan  

POS/KIOSK/IPC International Sales Specialist            

  • Account Management:
    • Collaborate with PM team to offer solutions to the biggest key account in the kiosk product line. The sales volume reaches 29% higher than the previous year. 
  • Business Development (the UK and Irish region):
    • Build up business relationships with 5 new clients with regular orders of 2-3 kinds of models.
    • The total sales amount reaches 85% higher than the last year in the  region. 
    • Exceed individual sales target in 2021Q2, Q3

Company@2x
2019.06 - 2019.10
BenQ Corporation.                                                                         Taipei, Taiwan  

B2B Digital Marketing Specialist             

  • Held the digital marketing campaign of Laser TV in China 
    • built up 3 landing pages for Baidu SEM campaign, designed to collect potential buyers’ contact information for the sales team to follow up.
    • Online Customer intent/ Keywords/ Domain authority analysis:Successfully published 3 articles online, which maintain SEO ranking on the first page.

Company@2x
2016.11 - 2017.12
Jianmart (Lien Hwa Industrial) Corp.                                   Taichung, Taiwan  

E-commerce Specialist           

  • Conducted content marketing on Facebook and official website (Photoshop) in a 3-person team
  • Managed 3 online sales platforms, including organizing order processing information, customer services

Company@2x
2016.04 - 2016.09
Nielsen China                                                                                  Shanghai,
China

Qualitative Research Department Intern  

  • Improved the time to collect and update data from the qualitative research department to the database by creating a progress chart.
  • Created monthly performance reports with the supervisor (Excel)
  • Reported abnormal situations of the new database to IT group in India
  • Received the formal job offer after the internship

Company@2x

EDUCATION

 
2018.07 - 2019.06
International Trade Institute                                                   Hsinchu, Taiwan 

Certificate in International Business Administration  

  • Trained in English business communication, including presentations and cross-cultural awareness
University@2x
 
2018.09 - 2019.01
Fudan University                                                                     Shanghai, China

Exchange Student 

  • Teamwork with 4 local students, planning an online business model for the fitness industry 
University@2x
 
2012.09 - 2016.06
National Chengchi University                                                    Taipei, Taiwan

Bachelor of Management of Information System  

  • AIESEC Internship Program Team member: made hundreds of cold calls to companies in Taipei, introducing the program 
  • Received 2-3 NCCU exchange students every semester 
  • Attended YEF business competition, brainstormed and executed the business campaign with 5 partners over one month 

 

University@2x

Projects

 
2018.02 - 2018.06
Udacity                                                                                       Online Programs 

Digital Marketing Nanodegree 

  • 【Project-Facebook Ad campaigns】Created and monitored an Facebook Ad campaign for an online course in Udacity. Accomplished the conversion goal of 65 E-books download in 5 days.   
  • 【Project- Adword SEM campaigns】Created and monitored an Adword SEM campaign for an online course in Udacity. Accomplished the conversion goal of 6 Course registration in 5 days.
  • 【Project- SEO audit】Performed a website audit, including creating a target keyword list, on/off-site SEO audit, page speed performance tests 
                              *please see the attachment or click the project names for the full projects
University@2x
 
2018.09 - 2019.01
Udacity                                                                                                                           Online Programs  

Predictive Analytics for Business Nanodegree  

  • 【Project- Grocery Chains Categorization】 Applied the statistical models like clustering model, boosted model, ETS to divide the 85 grocery stores into 3 store formats, and determined the formats for the 10 new opening stores. Also predicted the future sales of the farm produce.  
  • Visualized and prepared data using tools: Excel, Alteryx, Tableau

                              *please see the attachment or click the project names for the full projects

University@2x
 
2018.08 - 2018.09
Udacity                                                                                      Online Programs

Design Sprint Foundations Nanodegree  

  • Used Design Sprint process to define problems, prototype solutions, and test business ideas  

 

University@2x

Skills 


Proficient in software

Excel, WordPress, Photoshop, Alteryx, Tableau, HTML, SQL


Certifications

Google Analytics Certification

Google Adwords Certifications


Languages 

Native: Mandarin  
Advanced: English, TOEIC: 975 


證書
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