lisa tsai

Product Marketing  •  APEX Medical

三月 2020 - 六月 2020

 Plan Go-To-Market strategy and generate related materials (Product: Mask)
 Market research and repositioning product line within 3 weeks (Product: Nebulizer)
 Lead to win the Silver Medal and NTD600,000 on 2020 Taipei Biotech Awards (Product: Air Mattress)

Product Manager  •  WhaleTeq Co. LTD

九月 2015 - 三月 2020

A. Product Line Planning
 Plan and manage 3 product lines, occupying over 70% of company revenue
v Product lines: EKG testing series, EEG testing series, wearable testing series
 Define the positionings on every product of the product line
 Based on market demands, integrate products to solutions
 Define product spec by researching and integrating market, engineering, and medical regulations
 Cooperate with the beta sites and continue to optimize the products

B. Product Marketing
 Edit marketing materials: sales kit, brochure, newsletter, website, and user manual
 Introduce products and interact with potential customer during the professional seminars
 Advise on marketing events and website construction

C. Product/Project Management
 Manage 8 products at the same time (Over half of the product lines)
 Achieve "the least effort but max effectiveness" through communicating with internal/external
 Reduce "3-week testing cost/version" through leading an auto-testing mechanism
 Version management: Collect feedbacks, host the content/schedule meetings, and after release notification

D. Procedure Management
 Discuss with the team and build the company procedure
 Design the procedure templates
 Constantly execute and optimize the procedure after releases

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Leadership:
 1st formal PM in the company. Lead company growth from 6 to 27 people
 Set and share the meaningful goal
 Propose the sold model that accelerates the developing speed and acquire revenue

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Achievement:
 Dig out the QBQ of the customer, causing the customer to buy 5 times of the product than other customers
 Doubles the price and increases profits by 50% for a new generation of the product
 Release the new product within 8 months. Normally spend more than 1 years to release

Product Specialist  •  Insyde Software

十二月 2012 - 七月 2015

A. Product/Project Management
 Report specific product progress to C-level
 Host cross-national, cross-business group regular meetings
 Cooperate with the engineering team to adapt framework-level changes to the current codebase

B. B2B Product Marketing
 Lead and host the weekly news report for product update
 Lead and host product training courses
 Support large marketing events
o Events: Computex, PlugFest, Intel Developer Forum, etc
o Supports: ‘Presentation slide editing’, ‘product introduction’, etc

C. Technical Support
 Support CES product setup
 External trainer for the specific codebase, and internal trainer for new staff training

D. Patent Editing
 U.S. Patent US9507604B2 : The patent is cited by other 12 patents.
 Taiwan Patent I607379

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Leadership:
 In no resource status, lead the virtual team to develop the product to demo level
 Lead the series courses for new generation codebase release

2008 - 2012

National Chiao Tung University

Electronic Engineering