Liu-Hui-Chan
Product Manager
1984.08.28
Taipei, Taiwan
I have over 10 years of experience in product management . I possess a wide range of skills related to product management, including product development (food, health supplements, etc.), factory management, market research, educational training, sales forecasting and statistics, application for domestic and international awards (SNQ, Monde Selection, No Additives, Double Clean, etc.), regulatory compliance, and internal and external communication and collaboration.
Additionally, I have other job skills such as leading and planning product-related marketing campaigns, video production, operating one-page websites, and participating in the planning of sustainability reports.
I am known for being approachable and having excellent communication skills. I enjoy and am willing to take on various tasks and challenges. I hope to have the opportunity to interview with your company. Thank you very much!
Work Experience
Product Manager • Yunzhi Co., Ltd.
2021 - Present
Key Achievements:
- Afrer third-level pandemic alert in 2021 – Achieved sales of over 12,000 boxes of new face mask product within one month through online and offline integration.
- December 2021 – Applied for and obtained AA No Additive Certification for probiotic new product.
- April 2022 – Launched probiotic new product, with sales exceeding 100,000 boxes to date.
- May-August 2022 – Organized the inaugural Curves gym muscle-building and fat-reducing competition with nearly 5,000 participants and co-organized press conference.
- June 2023 – Organized online mid-year meeting with over 600 coaches from across Taiwan.
- October 2023 – Obtained Sustainable Management Professional certification.
- November 2023 – Achieved record-breaking sales for the company's health food product with the launch of calcium new product.
- Since 2024 – Applied for Ciyue Double Clean Certification.
Responsibilities:
- New Product Development and Management Idea generation for new products, Competitor analysis, Confirmation of formulation, Search for contract manufacturers, Cost confirmation, Writing of copy (packaging, online long-form, DM), Design conceptualization and communication, Packaging and product production, Quality control, Regulatory compliance, Sales estimation, Marketing campaign planning
- Existing Product Maintenance and Management Product maintenance, Product upgrades, Specification changes
- Award Applications Applications for domestic and international product awards
- Cross-departmental Collaboration Design and coordination of marketing activities, Acting as scriptwriter & director & actor for videos, Writing of Facebook posts, Production of auxiliary sales materials, Internal and external education and training, Technical issue resolution
- Others ESG project planning, Assistance with various departmental tasks and projects
Product Manager • Grape King Biotech Co., Ltd.
April 2020 - April 2021
Responsibilities:
- New Product Development and Management Ideation of new products, Competitor analysis, Confirmation of formulation and packaging specifications, Cost confirmation, Writing packaging copy, Communication and coordination across departments
- Existing Product Maintenance and Management Maintenance of existing products, Product upgrades, Specification changes, Production of gift boxes
- Cross-departmental Collaboration Implementation of ESG sustainable environmental projects, Assistance in business and marketing activity reviews, Technical issue resolution, Maintenance of products on the official website
- Others Collection of new materials, Collection of competitor information, Maintenance of product production, Assistance with tasks across various departments, etc.
Product Manager • YOHOPOWER Co., Ltd.
October 2018 - October 2019
- Product Categories Managed:
Probiotics, Lutein Eye Health Products, Fish Oil, Calcium, Collagen, Functional Gummies, Vitamin C, Folic Acid, Cranberry Intimate Care Products, etc.
Key Achievements:
- Developed six new products and a series of high-quality professional health supplements within six months of tenure.
- Successfully obtained Belgium's Monde Selection and the National Quality Award (SNQ).
- Collaborated with YouTubers for video content creation.
- Managed the company's YouTube channel.
Responsibilities:
- New Product Development Idea generation for new products, Competitor analysis, Confirmation of formulation, Search for contract manufacturers, Cost confirmation, Writing copy (packaging, online long-form, DM), Design conceptualization and communication, Packaging and product production, Quality control, Regulatory compliance, Sales estimation, After-sales service, Product education training, Product quantity control
- Award Applications Applications for domestic and international product awards
- Cross-departmental Collaboration Design and coordination of marketing activities, Video production, Writing and reviewing marketing articles, Production of auxiliary sales materials, External education and training, Technical issue resolution
- Special Projects Team Leader for Audiovisual Team: Video production & scriptwriting & filming & post-production & integration, Management of VIP community, Professional article writing for health websites
Skills
Product
- Competitor analysis
- New Product Planning
- Market Research
- Contract Manufacturer Search and Management
- Collection and Analysis of Food Ingredients
Project
- Project Management
- Internal and External Communication
- Planning and Execution of Marketing Materials
- ESG Sustainability
- Event Planning
Language
- Chinese
- English
- Cantonese
Education
September 2007 - July 2011
National Pingtung University of Science and Technology
Master of Food Science
September 2003 - June 2007
Dayeh University
Department of Bioindustry Technology, Food Biotechnology Group
Title
Hello, my name is Liu Huichan, and I was born in Kaohsiung City. As the eldest child in my family, I have always been accustomed to taking care of my family and friends. Being responsible is the trait I am most confident about in myself. Influenced by my parents, I have strived to become a person who values tolerance, respect, punctuality, and optimism.
In terms of interests, I enjoy various sports, despite having fractured my left wrist once due to them. I am also passionate about hiking, traveling both domestically and internationally, reading, watching movies, and exploring new things.
During my university years, I pursued a degree in Bioindustry Technology with a focus on Food Biotechnology at Dayeh University. For my graduate studies, I chose the Master's program in Food Science at National Pingtung University of Science and Technology. My time in graduate school was fulfilling, and to support myself financially and develop my independence, I worked as a Research and Development Personnel at Nature's Vitality Co., Ltd. After graduating, I transitioned to a full-time role focusing on strain cultivation, maintaining the stability of amplification processes, developing processed products, quality control inspections, and serving as an HACCP management personnel.
Seeking broader learning experiences and challenges, I subsequently ventured into positions as a Product and R&D Engineer at foreign food trading companies and biotech firms. Later, I took on the role of a Product Specialist at a pharmaceutical marketing company, where I was responsible for formula design, product packaging, copywriting, communication with contract manufacturers, planning and conducting internal product training courses, marketing, and launch plan drafting. Additionally, I assisted with pharmaceutical-related matters, facilitating my comprehensive growth in the finished product area.
Further expanding my knowledge of upstream operations in food raw materials, I joined a food raw material trading company, primarily serving as a PM, responsible for various matters concerning conventional and organic raw materials. Subsequently, I advanced to a PM role at a health food company, where I was involved in product development, copywriting, application for domestic and international awards, participation in marketing events, and video production, accumulating diverse experiences.
Regarding my personality, from R&D to PM roles, I discovered my ability to coordinate interdepartmental or external communication and my enjoyment of completing projects independently or in teams. I am dedicated to my work and believe in my ability to overcome any challenges. Besides work, I aim to enhance my self-worth through pursuits such as obtaining certifications, learning foreign languages, and furthering my education in management. I strive for excellence to fully utilize my talents in the workplace.
