Loida Otero
Portland, ME • [email protected]
Hello! My name is Loida! I'm a passionate problem solver who genuinely loves creating outside of the box solutions that propel teams forward! My crafty, resourceful and positive personality loves social media, thrives in community building and enjoys getting things done!
My new found passion is learning UX Design on my spare time, so when I'm not in front of my laptop tinkering about, I'm creating healthy treats (probably doughnuts 🍩 ) in my tiny kitchen!
Experience
Freelance Marketing Services
Digital Marketing Strategist | 2015- Present
- Craft and implement digital marketing campaigns in support of clients’ business objectives and overall goals.
Identify, recommend & implement strategies/initiatives to drive traffic, conversion, and brand awareness.
Develop social media initiatives across a range of platforms to boost the growth of the brand's online presence and increase engagement.
VIVE
Marketing Strategist | 2019 - 2020
- Implemented systems and processes (using Google Drive: document creation) that optimized content creation, managed workflows, increased communication channels (instituted Slack) increased productivity for the coaching company by 30%.
- Crafted marketing plans, devised personas and implemented campaigns for brand awareness and engagement.
- Spearheaded the creation of the company’s first ebook publication, devised the design elements, layout, curated the content and workflow.
Nourished Retreat
Social Media & Event Marketing Coordinator | 2017- 2019
- Managed the social media accounts for a NJ based wellness company, who held annual experiential [in-person] retreats and quarterly workshops throughout the year.
- Increased Instagram & Facebook posts by 20% for each event within 6 month intervals by A/B testing with customized graphics & content.
- Increased business sponsorship, keynote speakers and workshops instructors by 50%.
Crafted video interviews, webinars and guest blog posts that lead to increased ticket sales by 12%.
WJZP.ORG 107.9
Community Manager & Outreach Coordinator | 2017 - 2019
- Spearheaded the RFP process to obtain funding for the rebranding of the Jazz radio station, which was successfully awarded for creative work (worth $7,000) for the re-design.
- Managed a small team of 10 for the re-branding project with the objective to attract a younger audience (ages 18-25).
Optimized the website with cosmetic changes that resulted in an increase of donations by 35% in the span of 6 months.
Education
The Austin W. Marxe School of Public & International Affairs | 2009 - 2014
B.S. Public Affairs
Coursera: The University of Illinois Digital Marketing Specialization | 2018 - 2019
Udacity: Digital Marketing Nanodegree
Digital Marketing Program | 2020 - 2021
Acadium
Digital Marketing Accelerator | 2020 - 2021
Skillcrush
Front-end Developer BluePrint | Present
Google Analytics
Certification| Present
Hubspot Social Media
Certification| Present
Soft Skills
- Creative Problem-Solving skills
- Excellent Interpersonal skills
- Solid Organizational skills
- Positive & Friendly demeanor
- Versatility to work in a team or independently
Languages
- English
- Spanish (Proficient)
- Italian (Elementary level)
Programs
- Salesforce, PeopleSoft
- Legal Insight, Legal Key
- LexisNexis, Google Scholar
- Prezi, PowerPoint, Keynote
- MS Office & Google Suite
- Salesforce & Confluence
- Newsletter Helpers: Mail Chimp, Constant Contact & Convertkit
Tools of the Trade
- PM Tools: Asana, Trello, Basecamp ClickUp
- Videos: Loom, Vimeo, Magisto
- Communication Tools: Slack, Discord
Social
- Canva (Jedi)
- Phottoshop (Padawan)
- Figma (Padawan)
- Adobe Light Room (Padawan)
- Schedulers: Hootsuite, Buffer, Later, Planoly & Tweetdeck
- Social Media Channels: Twitter, Instagram, Facebook, Pinterest, LinkedIn & Clubhouse
Musings
- HTML, CSS (Padawan)
- Wordpress (Padawan)
- Squarespace, Wix (Padawan)
- UX Design Principles (Padawan)
Hobbies
Yoga enthusiast 🤸🏽♀️
Self-trained cook #chefmode
Serial course taker 👩🏽🏫
Blog addict #keepinitreal
Tech junkie ⌨️
Foodie lover #nomnom
Video game noob 🎮
FitnessBlender evangelist #fitnessjourney
Online learner devotee 👩🏽💻
Wellness Advocate #wellnesslifestyle
