Loida Otero

  Portland, ME  •  [email protected]

Hello! My name is Loida! I'm a passionate problem solver who genuinely loves helping entrepreneurs and businesses achieve their goals! I've helped clients develop strategies that attract/retain clients and designed social media strategies that aligned with their brand and overall goals.  

My new found passion is learning Web Development, so when I'm not in front of my laptop tinkering about, I'm creating healthy treats (probably doughnuts 🍩 ) in my tiny kitchen!


Marketing Strategist

 Marketing Consultant| 2015 - Present

  • Work with clients to ensure personal or business goals are met and devise effective strategies that achieve results.  
  • Develop agile systems and processes that scale with the growing demands of the business; minimizes expenses, retains/acquires clients, maximizes workflow and promotes growth.
  • Craft social media strategies that align with the organization's goals and brand.
  •  Manage projects with aggressive deadlines.

MittelAsen, LLC 

Legal Assistant | 2016 - 2016

Responsible for day-to-day operations and administrative support: managed building requests, coordinated inter-departmental events, processed payments, handled client inquiries, streamlined client intake process, prepared legal documents, promoted team building activities and provided exceptional customer support to clients and team members.

The VIA Agency   

Client Services & Assistant | 2014 - 2015

  • Provided exemplary customer service: troubleshooting, answered inquiries, screened calls & relayed pertinent information to designated parties, restructured front desk training, implemented processes for handling potential clients, produced agency’s internal daily newsletter and offered creative solutions that met the needs of the clients and employees.

Cravath Swaine & Moore

 Client Services Coordinator| 2007 - 2014

  •  Generated & updated various inter-departmental reports, documents, & templates Responded & resolved client related inquiries, requests or issues expeditiously with minimal supervision Administered cross-training for various areas within the Client Services department during the onboarding process for new employee hires Scheduled conference room reservations, processed transportation arrangements, orchestrated catering and technological set-up requests for internal meetings and events

Marketing Portfolio

2017 Projects


The Austin W. Marxe School of Public & International Affairs | 2009 - 2014

B.S. Public Affairs 

Coursera: The University of Illinois Digital Marketing Specialization | 2018 - 2019

Skillcrush: Career Blueprint

Front-End Development | 2017 - 2018

Udacity: Digital Marketing Nanodegree 

Digital Marketing Program | 2020 - Present

Soft Skills 

Creative Problem-Solving skills  

Excellent Interpersonal skills 

Solid Organizational skills  

Positive & Friendly demeanor Versatility to work in a team or independently   



Spanish (Proficient) 

Italian (Elementary level)



Wordpress (Basic level), Squarespace

Photoshop, Canva, PicMonkey Basecamp, Trello, Asana  

Salesforce, PeopleSoft 

Prezi, PowerPoint 

HootSuite, Buffer, Later 

MS Office Suite, Google Suite

Salesforce & Confluence

Social Media Channels: 

Twitter, Instagram, Facebook, Pinterest & LinkedIn

Mail Chimp, Constant Contact & Convertkit


Yoga enthusiast ðŸ¤¸ðŸ½â€â™€ï¸

Self-trained chef  #chefmode 

Serial course taker 👩🏽‍🏫

Blog addict  #keepinitreal 

Tech junkie  âŒ¨ï¸

Foodie lover  #nomnom 

Video game noob  ðŸŽ®

FitnessBlender evangelist  #fitnessjourney

Online learner devotee 👩🏽‍💻

Wellness Advocate #wellnesslifestyle

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