Lori M. Dennis
Strategic digital marketing professional and passionate brand champion with expertise developing consumer demand through consultative and creative account management, primarily in hospitality and tourism. Highly motivated, detail-oriented manager who excels at partnering across teams to achieve business goals by leveraging exceptional communication skills and a positive attitude.
Relevant Skills
• Stakeholder Relationship Management
• Project Management Across Multiple Touchpoints (including partner & vendor management)
• Content Development (Inbound Strategies, Copywriting, Editing, SEO)
• Strong communication, presentation, analytical and problem solving skills
Experience
Manager, Marketing & eCommerce, Feb 2014 - Present
In my current role, I am responsible for creating and executing in-depth marketing & eCommerce plans for a portfolio of Select Brand hotels throughout the Northeast, each with unique market challenges, segment dynamics and need periods. I manage budgets, report to stakeholder groups, strategize and develop property-specific initiatives to create new demand, and align with key corporate initiatives. I work in tandem with internal teams to ensure synergy and consistency across brands and regions while developing collateral, landing pages and website modules, managing renovation marketing plans and photo shoots, and maintaining each hotel’s presence on Marriott.com, eChannels and destination marketing sites.
Senior Account Manager, Sep 2012 - Feb 2014
At Vital, a web development agency, I planned and managed daily schedules and projects for UX, graphic design, copywriting, development and QA teams, both in-office and remotely in India. I achieved exceptional client satisfaction through proactive management of schedules, budgets, potential risks and expectations. During my tenure, I directed strategy, design, development and maintenance of WordPress sites, inbound marketing strategies, and other projects for a roster of 50+ clients across several industries including food & beverage, hospitality, retail, finance, legal, technology, manufacturing and not-for-profits.
Account Manager, May 2010 - Sep 2012
At O'Rourke Hospitality Marketing, an agency north of Boston, I managed print, large format and digital projects from conception to completion for hospitality industry clients, including many Marriott properties, independent hotels and resorts. Primary responsibilities included client relationship management, and internal traffic and production management for a talented team of graphic designers and developers. The clients I supported increased the number of billable projects threefold during my tenure, and revenue more than doubled from my clients when compared to the year before I joined the team.
Education
The College of New Jersey, Bachelor of Fine Arts – Ewing, NJ (Class of 2003)
Graduated Magna Cum Laude; Dean’s List (all semesters)
