Rainer Lu

A self-motivated, goal-oriented, and data-driven individual, having 3 years of experience in driving digital sales of financial products, enhancing customer experience, and optimizing internal platforms and solutions.

3-years-service in Digital Sales & Marketing, Citibank.
Experiencing in acquisition strategy planning, tracking integration, data analysis, and project management.

  Taipei, Taiwan

Cellphone: 0975-173-519
Email: [email protected]

Work Experience

Sales And Marketing Specialist


Nov 2018 - Feb 2021
Taipei, Taiwan

Roles and Responsibilities:

•Develop, manage and execute digital MGM(member get member) acquisition strategy and program, tracking performance, and cost analysis.
•Construct and execute digital advertising acquisition program.
•Enhance and optimize internal solutions and operational processes.
•Streamline internet acquisition journey and deliver excellent customer experience.
•Collaborate with sales channels, advertising marketing, data analysts, IT and region digital sales team to deliver the best performance.
•Collaborate with customer services center to deliver the best customer experience

Selected Achievements:
• Digital acquisitions reached a record-high and QoQ grew over 30%.
• Digital MGM acquisition made up over 70% of the total MGM accounts in APAC in 2020 with the lowest CPA.
• Reduce 50% customer complaints during 2019~2020.

Digital Sales and Marketing Executive


Apr 2018 - Nov 2018
Taipei, Taiwan

Roles and Responsibilities:

•Collecting and understanding the system requirements from related departments.
•Assist in project managing and scheduling.
•Draft BRD(business requirement document), communicate with the manufacturers and design UI/UX.
•Credit card online application system’s relevant data analysis, including volume/rate, media performance, credit card preferences, and other activity schedules.
•Credit card online application-related testing, customer complaint investigation and handling.

Selected Achievements:
• Optimized the cycle time required for each event to go live. Reduced 75% of TTL workdays.
• Designed and implemented White-Label function which reduced 50% of system cost when each campaign launches.


Jun 2013 - Feb 2017

Tamkang University (graduated)

Department of Information Management

System Projects

Gift Fulfillment automation

Integrate customer data and create a new system to automatically identify the eligibility of MGM customers.

Project Transformation

Co-worked with the regional and global teams to migrate all local tech solutions to the regional platform.

Re-design the customer journey, UI/UX, and integrate all necessary data and connections.

Project White-Label

Parameterize widgets and backend columns of online cards application to upgrade the flexibility and reduce the development time and cost.

Project Drupal / Jigsaw

Enhance all product pages and landing pages. Rebuilt them into CMS structure and migrate to Drupal platform.

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