Wan-Ling Chen


CAREER SUMMARY  

  • years of experience in data field in multiple industries, including consumer electronics, logistics and media. 
  • Drove 76.6% revenue growth by monetizing the traffic of 4 websites.  
  • Responsible for data management served in over 70 offices in five continents. 
  • Developed and executed data strategies for digital transformation in advertisements, E-commerce and supply chain.
  • Attentive and supportive of local branches' needs, such as Japan, Italy, Russia and Singapore.  
  • Goal-orientated person, a fast learner and problem solver with timely execution. 

Education

National Taiwan University, BS, Psychology, 2013 ~ 2017

Work Experience

Morrison Express Corp., Data Engineer, Jan 2021 ~ Now

• Building data pipeline and ETL process with python ORM framework between multiple data management systems.
• Fully responsible for data management served in over 70 offices in five continents for a variety of clients.
• Designing RESTful API for backend services. 
• Integrating AWS cloud services into applications.

ASUSTeK Computer Inc., Digital Analyst, Sep 2019 ~ Jan 2021

• Deployed and managed data tracking for all ASUS and ROG online products in 70 countries. 
• Standardized data formats that were transferred to Google, Facebook, Twitter, and LinkedIn Ads platforms.
Built thorough customer journey map with local branches and cross-functional communication.
 
Business Next Media Corp., Analyst, Jul 2017 ~ Jul 2019 
• Drove 76.6% revenue growth compared with the previous year by monetizing the traffic of four websites.
• Created 45% growth in advertising unit price by negotiating prices with network advertisers.
• Analyzed readers’ behaviours with statistical analysis and built dashboards to monitor website traffic. 

Skills


Data Engineering & Analysis 

  • Programming Languages:  Python, SQL & R 
  • Data Visualization: Data Studio & Power BI 
  • Marketing Tracking Tools: Google Tag Manager & Google Analytics

Statistics 

Multivariable Analysis, Linear Algebra, Database Management & Advanced Statistics

Portfolio

Build Stock Price Database With R Website Crawling & MySQL

Using R crawled basic information of stocks from websites, and connecting Yahoo Finance API to get Json file of history stock prices. After collecting and cleaning data, I saved the data into MySQL to create my own stocks database for later easy usage of backtest. Demonstration Link.
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Measure Logistics Performance in Ecommerce with R 

Using logistic data from Shopee to find out which orders were delivered late.

The details and R code is demonstrated in this article.
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Header Bidding Projects

Implementing header bidding wrapper, prebid.js on my own, to optimize ads prices across 3 websites, managertoday, bnext, and shoppingdesign

After integrating with header bidding techniques, the unit price of advertisements (cpm) had 45% growth yearly.

Building partnerships with 30+ supply- side platforms (SSPs) and network advertisers 

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