M.Shanmugam

Digital Marketing Architect

Google AdWords Certified Search Engine Optimization Strategist with 11 years of organizational Experience in Online Marketing, including Social Media Marketing and Search Engine
Marketing.
Lean Six Sigma Green Belt passed.

 

Work Experience

Digital Marketing Lead  •  Atkku Services LLC Coimbatore

• Managing all aspects of digital marketing such as SEO, SEM, email marketing & social media
• Social Media activities using Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ for brand awareness and impressions ( joining target audience, commenting, adding relevant posts)
• Scheduled Posting in Social Media Platforms (LinkedIn, FaceBook, Twitter & Instagram)
• Manage Social Media Channels using Hootsuite
• Web form builds e.g. surveys, lead generation, unsubscribe, update preference forms etc.
• Marketing Automation using MailChimp
• Design and implement direct email marketing campaigns.
• Running Paid campaigns (Adwords, LinkedIn, Facebook)
• Guiding the team for regular seo activities including content writing and link building
• Finalizing content topics, focus keywords, image and other marketing collateral
• Maintaining Content & Marketing Calendar to all digital marketing activities
• Finding Leads and Accounts using LinkedIn Sales Navigator
• Engage with Prospectus using InMail

December 2019 - Present

Digital Marketing Architect  •  DIMA Business Solutions

Campaign Planning, define strategy for various clients to achieve their business objective.
Conduct regular meetings with the client by preparing the status reports and make
recommendations to provide continued success with timelines, deployment and workflows.
Team building and motivating teams to achieve client and business objectives.
Requirement gathering from clients for new projects, manage client expectations externally
while overseeing the delivery team internally to ensure quality standards and client
satisfaction are met.
Responsible for social media campaigns and reporting Facebook, LinkedIn, Instagram
SEO Planning and implementation for client accounts.
Setting and running Google Adwords Campaigns
Implementing Marketing Automation of Client sites MailChimp, MailShake
2

June 2019 - November 2019

Team Leader - Digital Operations  •  Personiv, TIDEL Park

- Manage SEO Accounts by creating health check report, keyword analysis and
recommendation of keywords.
- Implementing On-Page and technical SEO factors
- Monitoring search engine rankings and traffic; work with SEM vendors to reach
target metrics.
- Define SEO requirements and recommend site enhancements that maximize ROI and
increase rank of natural search result listings.
- Social Media Marketing using Facebook, Twitter and LinkedIn
- Handling client queries and communication via incoming calls, skype chat, email etc.
- Preparing Monthly KPI Report & Bell Curve
- Sending Daily production and Ranking Report
- Team Training - Process as well as Industry specific trainings
- Involved in setting up SEM Reporting team by training 47 associates Freshers in
generating SEM Reports for a prestigious US customer
- Trained 40 members team for citation submission Freshers for another reputed US customer.

April 2013 - May 2019

SEO Analyst and Team Lead  •  AP Softech

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

December 2010 - March 2013

SEO Executive  •  Ndot

- Planning and implementing new promotional strategies on technical and non -
technical parameters of business portal and client projects.
- Enhanced keyword research and analysis and creating promotional Meta tags.
- Website content planning and optimization for getting better positions on SERP
- Link building and Link exchange strategies to gain rankings on major search engines.
- Website analysis and identifying business objectives to achieve top search engine
rankings and web presence on major search engines including Google, Yahoo and
Bing.
- Report Analysis and making new action plans for improving SERP positions for all
projects. Competitor monitoring and generation of ranking reports for online
visibility perspective.

3

August 2009 - November 2010

Web Master  •  Management Consultancy Group WLL MCG

- Designing and maintaining websites using Dreamweaver, html, javascript and photoshop
- Optimisation and promotion of MCG websites. This entailed using appropriate
keywords, submission of websites to International, Regional and Local websites.
- Maintaining user-id and password protected student and tutor resource pages for
both AAT and CIPS programs.

Worked as Systems Co-ordinator in Human Rights Advocacy and Research Foundation

March 2000 - April 2009

Education

Apr 2018 - Jan 2020

Bharathidasan University

BSc Statistics

Skills


  • Competitor analysis
  • Business research

Languages


  • Chinese - Native
  • English - Professional
Powered by CakeResumePowered by CakeResume