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馬祥芝 Eliza Ma

Senior Designer
Taipei, Taiwan


I'm a designer with web design and digital campaign design skills possesses more than 6 years. I love all aspects of design and the challenge of answering a new brief with creative thought and practical theories. 


Being able to deliver a project that answers the clients need in a way they never could have imagined is what makes this jobs so exciting for me.


Skills: Photoshop, Sketch, Figma, Illustrator, Animate

Portfolio: http://www.mahsiangchih.url.tw/portfolio


E-mail: [email protected]


Experience

Senior Designer at Wunderman Thompson. (Taipei, Taiwan)
April 2016 - April 2018;  July 2020 - Present

This is a global marketing communications agency with 200 offices in 90 markets. It is a part of international advertising group WPP Group. In addition, it is also a part of creative agency, consultancy and technology company.

  • Lead a team of 4 designers
  • Web Design (Campaign site and eDM) 
  • Banner Design 
  • Slices from PSD to Html/CSS. 

Clients: ChungHwa Telecom, Merck KGaA, CTBC Bank, Mazda


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Senior UI Designer at Publicis. (Shanghai, China)
May 2018 - January 2020                                                                              

Publicis Groupe is a French multinational advertising and public relations company. I mainly took change of the Nike official webpage in Tmall E-commerce. During that time, my team members and I participated in the "Double 11" project and helped Nike Great China Area to increase the operating margin by 26% in Q2, 2019. The revenue had also increased by 41%.

  • UI and UX Design in Tmall E-commerce Website (by using Sketch and Photoshop)
  • Banner Design

Clients: Nike, Friso, Nestle


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Web Designer at Ogilvy.  (Taipei, Taiwan)
August 2015 - March 2016

Ogilvy is a advertising, marketing, and public relations agency. It is a part of the WPP Group and it provides services in brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships.

  • Web Design (Campaign site and eDM)
  • Banner Design

Clients: Mercedes-Benz, DBS Bank, The Glenlivet, Philips

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Education

Master degree of Information Communication, Yuan Ze University.  (Taoyuan, Taiwan)

September 2013 - July 2015                                                                                                                           

Thesis topic: The impact of navigation structure design on cognitive loads of elderly users: A case study of mobile application. (VISIT)

Awards

2016 - Public Relations Foundation Excellence Awards: Digital Communication Excellence (數位溝通獎)

Client: BenQ WiT

Project: Facebook page of BenQ WiT LED Lighting (BenQ WiT 螢幕閱讀檯燈 Facebook 粉絲團社群規劃)

Agency: Ogilvy Public Relations

Role: Designer (Hogarth & Ogilvy)

※This is a team co-working project

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