馬祥芝 Eliza Ma
Senior Designer
Taipei, Taiwan
I'm a designer with web design and digital campaign design skills possesses more than 6 years. I love all aspects of design and the challenge of answering a new brief with creative thought and practical theories.
Being able to deliver a project that answers the clients need in a way they never could have imagined is what makes this jobs so exciting for me.
Skills: Photoshop, Sketch, Figma, Illustrator, Animate
Portfolio: http://www.mahsiangchih.url.tw/portfolio
E-mail: [email protected]
Experience
Senior Designer at Wunderman Thompson. (Taipei, Taiwan)
April 2016 - April 2018; July 2020 - Present
This is a global marketing communications agency with 200 offices in 90 markets. It is a part of international advertising group WPP Group. In addition, it is also a part of creative agency, consultancy and technology company.
- Lead a team of 4 designers
- Web Design (Campaign site and eDM)
- Banner Design
- Slices from PSD to Html/CSS.
Clients: ChungHwa Telecom, Merck KGaA, CTBC Bank, Mazda
Senior UI Designer at Publicis. (Shanghai, China)
May 2018 - January 2020
Publicis Groupe is a French multinational advertising and public relations company. I mainly took change of the Nike official webpage in Tmall E-commerce. During that time, my team members and I participated in the "Double 11" project and helped Nike Great China Area to increase the operating margin by 26% in Q2, 2019. The revenue had also increased by 41%.
- UI and UX Design in Tmall E-commerce Website (by using Sketch and Photoshop)
- Banner Design
Clients: Nike, Friso, Nestle
Web Designer at Ogilvy. (Taipei, Taiwan)
August 2015 - March 2016
Ogilvy is a advertising, marketing, and public relations agency. It is a part of the WPP Group and it provides services in brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships.
- Web Design (Campaign site and eDM)
- Banner Design
Clients: Mercedes-Benz, DBS Bank, The Glenlivet, Philips
Education
Master degree of Information Communication, Yuan Ze University. (Taoyuan, Taiwan)
September 2013 - July 2015
Thesis topic: The impact of navigation structure design on cognitive loads of elderly users: A case study of mobile application. (VISIT)
Awards
2016 - Public Relations Foundation Excellence Awards: Digital Communication Excellence (數位溝通獎)
Client: BenQ WiT
Project: Facebook page of BenQ WiT LED Lighting (BenQ WiT 螢幕閱讀檯燈 Facebook 粉絲團社群規劃)
Agency: Ogilvy Public Relations
Role: Designer (Hogarth & Ogilvy)
※This is a team co-working project
