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姚孟呇

Digital account manager in agencies with 4+ years experiences.

Attempting to leverage problem solving skills to help clients reach KPIs. Offering cross-media digital ad solutions and landing page optimizing suggestions.

City, TW
[email protected]

Work Experience

SHOPLINE , Senior Account manager,  May 2021 ~ July 2022

primary clients: Axiom/ Joybaby/ Caltan Design/ Pets’ & design/ Doit/ Relove/ Nubra etc.
  1. In charge of SMB clients accounts,including FB/ Google/ LINE LAP / Criteo Ads 
  2.  Team work: • Update & Share media product information to team members. 
  3.  Lecturer of LINE LAP Ads of the seminar in 2021
  4.   2021 Renewal rate up to 90% 
  5.  Budget increase by 300% in Q2 2022-Caltan Design

AsiaPac , Account manager, Dec 2017 ~ May 2021

primary clients: Getac/BenQ /Pawbo/Xplova/IEI Corp./NCCU/Docomo Digital/SKPOS/AROMASE etc.

  1. Managed over 50 accounts in various industries.
  2. Over 92% long-term customers renewal rate in 2020. 
  3. Google/FB/Yahoo/Line/Criteo/Yandex ads manager
  4. Boosted key account customer satisfaction resulting in 5.upselling annual budget by 30%
  5. Enquiries increased by 15% on second month (the client for students enrollment)
  6. Collaborated with cross-functional teams to offer better requirements gathering

想上廣告, Account manager, Sep 2016 ~ Dec 2017

primary clients: Rakuten kobo/Formosa eyewear/ Caco/Suntory TW/Yahoo/ Seba med etc.

  1. Managed over 20 google accounts.
  2. Planned Google keywords Suggestions. 
  3. CPL dropped by 40% through FB lead ads(real estate client)
  4. Google ads ROAS raised by 20% after optimizing(ecommerce client) 
  5. Cross media plan

Education

Fu Jen Catholic university, Bachelor of Business Administration (BBA), Marketing, 2010 ~ 2015

Skills

Google Ads / Facebook Ads / Google Analytics