• Leading the Global Deployment team, Digital@Scale program

• Overall planning, alignment and successful deployment of all activities from the 6 defined Digital capabilities and the supporting work streams (e.g. Change, Communication, Academy, Value Realization) towards all global Markets and Business Groups

• Stakeholder management on strategic and operational level throughout Markets, Business Groups, global capability teams and program work streams

• Managing the global M2O BT Deployment team, cross M2O portfolio programs

Achievements:
Successful roll-out of the program that enables 100+ countries (17 markets) and all Global Business groups (11) with 6 digital capabilities (Social, Analytics, Content, E-Commerce, B2B CRM & B2C Campaign management and Search) with the objective to implement and drive a harmonized way of working across Philips regarding organizational setup, processes, tooling and data connections. 

• Leading IT Program Management Digital Marketing within the sector Consumer Lifestyle (60 FTE, 3 Program/project managers, 5 Scrum teams)

• Defining and managing the IT Digital Marketing road map Consumer Lifestyle

• Stakeholder management, liaison between Business Groups, Markets and IT

• Managing Digital marketing programs and projects

• Overall IT improvement plan: demand intake process, dedicated development team setup, scrum team management, vendor management, release management

Achievements:
Renewal of Philips.com in 63 countries on multiple devices (e.g. tablet, mobile) on the new Adobe CQ5.6 platform and decommissioning legacy systems (ATG). SEO project: runner up in Philips Business Improvement Competition 2013.

• Managing the E-Business department

• Defining the online strategy to drive brand awareness and conversion

• Stakeholder management, create support to embed the Digital change within marketing and regional sales organization

• Online channel building/management: portals, websites, mobile, email, social media

• Online marketing activities: Search, Social, life cycle campaigning, UX, affiliate marketing

• Online media buying/vendor management

• Implementation of CRM, Salesforce.com

• Development of new Digital propositions: Woonproeven.nl, Niki.nl, Nieuwbouwdirect.nl

Achievements:

Implemented from scratch an E2E Digital strategy, channels to drive website visits and converting them in highly qualified leads based on consumer decision journeys. in 2012 90% of all sales of new houses could be traced back to digital origin.