Mars Liu
6+ years startup experience/ Passionate entrepreneur/ Not afraid to get hands dirty
Product Management/ Operational Management/ Business Model Planning
Chief Executive Officer/ Chief Operating Manager/ Product Manager/General Manager
Work Experience
Glints, General Manager - Taiwan, May. 2021 - July. 2022
A series D startup backed by Persol Holdings, DCM, Lavendar Hill, Monk's Hill Ventures, Gobi Partners, Golden Equator Ventures. Glints provides career development service with global footprints across Singapore, Taiwan, Indonesia, Vietnam, Hong Kong and Malaysia with 700+ Glintstars altogether
- In charge of Taiwan BU, covering Taiwan and Northeast Asia market
- Leading teams of 40+ Glintstars, including sales, business development, business operations, marketing and HR functions
- Formulating strategy and operations management
- Managing cross-region collaborations
Key achievements:
- Achieved 900% revenue growth Q1 vs Q4 in 2021 with consistent revenue performance in 2022, which contributes to securing our Series D funding
- Set up 2 teams of consultants and team leads
- Reorganize TW BU to improve operational efficiency
- Set up Sales Training Function to shorten the ramp-up period for newbies by 50%
- Set up Talent Success Function and work with the team to provide better customer experiences
- Localized Growth Marketing Function and work with the team to create better synergies between sales and marketing teams (10x the job listing on Glints TW website/ 4x the weekly user acquisition)
- Localized HR Function and improve internal HR related systems and process with the team
- Rolled out Software Knowledge Training in TW BU uplifting the Avg. CV to Interview conversion rate from 30% to 50% (on/off-boarding guidelines setup, labor law compliance, talent acquisition team rebuilding, time-off application guide)
- Rolled out new pricing strategy which boosted +125% gross margin and delivered the highest average billing across all BUs
DreamPlayer, Chief Executive Officer & Product Director, Nov. 2019 - Apr. 2020
A digital media startup providing premium content subscription service and online streaming courses (SaaS)
Annual revenue : 60 million NTD
- Reported directly to the board of directors
- Oversaw management of 20+ employees
- Led the team to accomplish a fund-raising project generating 20 million NTD total revenue
- Executed recruitment and rebuilding of team, expanding DreamPlayer from 6 to 20+ people within 2 months
- Collaborated with the R&D team to rebuild website (in entirety) within 4 months through SCRUM methodology, delivering features including premium content subscription services, online course streaming services, a profit-sharing system and CMS, etc.
- Cooperated with the R&D team to migrate our service from a private server to AWS
YOTTA E-learning Platform, Chief Operating Officer & Product Director, Oct. 2015 - Oct. 2019
An Ed-Tech startup providing online streaming courses (SaaS) and course planning, marketing and production service
Annual revenue : 130+ million NTD
Chief Operating Officer Role：
- One of the two founding members of the company, starting everything from scratch
- Scaled the team from 6 people to 50+ people (900% growth)
- Managed 50+ employees
- Lead company to break-even in 3 years and turn profitable in the 4th (started from 0 income to 130 millions in revenue)
- Provided services to 200,000+ users and 400+ clients/teachers
- Aided company in publishing over 300 online courses and selling over 10,000 courses monthly
- Reported directly to the board of directors
- Facilitated development of new sales strategy, which increased gross margin from 20% to 35%
- Spearheaded operation development strategies and competitive/market analysis
- Set up an operation SOP and composed all documents related, which aided in the upgrade of the operational efficiency across sales, marketing, content, media production and design departments
- Supervised various departments across production, marketing, content, sales, design, product to ensure optimal performance
- Implemented a customer service process which increased the efficiency and accuracy over 200% when solving users' problems
- Business model planning/refinement
- Set up corporate organization structure
- Drafted sales kit to boost business development efficiency, as well as various contracts to meet operation needs
- Implemented a bonus program to boost salesperson's performance and morale while simultaneously making profit for the company
- Managed and planned quarterly operation budgets for every fiscal year
- Led company monthly/annual company meetings
Product Director Role：
- Cooperated with R&Ds to deliver iteration biweekly through SCRUM methodology (failure rate under 10% for 4 years)
- Collaborated with UI designers to complete product feature planning, from wireframes to mockups and prototypes in RWD
- Brainstormed new features/solutions
- Defined/planned product roadmaps and generated PRD for R&Ds
- Aided in the tracking of bugs and searched for solutions with R&Ds
- Conducted QA before every release to ensure consistent release quality
- Reviewed API documents with R&Ds
- Worked with designers to set up the CIS and build product accordingly
- Refined the product and analyzed data using various tools such as GA, SimilarWeb, SQL in both quantitive and qualitative ways to improve UX.
- Achievements:
- Delivered two major site-wide version releases including CIS reformation and hundreds of feature updates with a bounce rate lowered by 50%（60% -> 30%）
- Average purchase value per user：1000+ NTD
- Repurchase rate over 25%
- Acquired 200,000+ members (started from 0 members)
- Implemented side-wide Google Analytics tracking code to help deep dive into user behavior
- Created comprehensive learning features for students including timestamp note, discussion board, homework submission, rating system, etc
- Provided features connecting teachers with students, including bulletin board, course editing system, Q&A feature, article publishing system, etc.
- Formulated great features for a higher work efficiency in backend systems for employees including EDM system, coupon system, earning dashboards, etc.
Xwap , Co-founder & Product Manager , Oct 2014 - Sep 2015
A mobile app providing exchange of goods services on both IOS and Android platform
- Selected as one of the final 15 out of 150 teams participating in the startup competition "紫牛戰隊" held by Cheetah Mobile (NYSE：CMCM)
- Won the chance to present a six minute pitch in front of several prestigious tech company founders (Cheetah Mobile CEO, Fu Sheng/AppWorks Founder, Jamie Lin/Armorize Technologies CEO, Wayne Huang）
Skills
Product Management
- Methodologies：SCRUM, Waterfall, Kanban
- Analysis：Google Analytics, SimilarWeb, SQL, Hotjar
- Development knowledge：AWS, GCP, Postman, Chrome DevTools, Mailgun, Facebook APIs, Jenkins, Bitbucket, Cloudflare, MySQL, MariaDB
- Prototyping：Axure RP, Sketch,Figma, Invision, Xmind
- Management：Assembla, Trello, G-suite, Jira
- Basic understanding of JavaScript, PHP, CSS, HTML
Operations Management
- KPI setup
- Organization structure
- Recruiting process setup
- Sales forecasting & budget managing
- Operational process refinement
- Draft/review/revise contracts
- Customer service system
- SOP setup
Language
- English - Professional (TOEIC 990)
- Mandarin - Native
- Taiwanese - Native
Marketing, Media, Office, CRM
- Facebook Ads, FB Pixel, Google Ads, Chatbots
- Photoshop, Adobe Illustrator, Dreamweaver, Camtasia
- Excel, PowerPoint, Keynote, Word, Prezi, Slack
- Hubspot
Education
National Chengchi University, LL.B, Law, 2010 - 2014
Having been cultivated with legal training for 4 years has equipped me with strong critical thinking abilities and a highly logical mindset. My problem solving capabilities allow me to collect, organize, and categorize data, in turn, enabling me to draw conclusions through deductive and inductive reasoning.
National Chengchi University, BA, Anthropology, 2010 - 2014
Pursuing a degree in Anthropology gave me the opportunity to explore the many facets of culture, improving my intercultural communication skills, and furthered my understanding of human behavior. When faced with problems, I am able to provide multiple solutions for different concerns and reasons.
Thank you for taking the time to review my resume.
Really looking forward to the opportunity for a continued conversation regarding my qualifications in a face-to-face interview.
