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Martin Octavianus Astardi (鍾成龍)

International Ass. Sales Manager which involve a combination of sales, digital marketing, and e-commerce skills to drive business growth and achieve sales targets in both wholesale and retail environments. 

*Meta Certified Digital Marketing Associate

*Google Digital Marketing and E-Commerce Professional Certificate

https://www.credly.com/users/martin-octavianus-astardi/badges

Date of Birth: October 29th, 1993 | Nationality: Indonesia | Residence: Taipei, Taiwan (Permanent Resident)

e-mail: [email protected]


Work Experience (工作經驗)

Jia Wei Enterprise Co., Ltd. | New Taipei City, Taiwan

Primary Business: Automotive | International Sales Department

Position: International Assistant Sales Manager, Sep 2018 ~ Present

  • Responsible for the full sales cycle activities for B2B clients, as well as managing various aspects of e-commerce sales. Handle multiple e-commerce platforms.
  • Set up sales targets and define KPIs for the department, ensuring alignment with the company's goals and objectives. 
  • Develop pricing strategies for both wholesale and retail sales, considering factors such as product costs, shipping costs, and market demand. Responsible for creating and evaluating business contracts.
  • Handle large-scale sales projects, oversee their planning, execution, and successful completion.
  • Implementing digital marketing strategies for e-commerce platforms and website throughout the marketing funnel and customer journey involves a systematic approach to attract, engage, and convert customers.
  • Plan and schedule promotion strategies for B2B and e-commerce platforms, including social media and e-commerce advertising for the company's brand products. Collaborate with key opinion leaders (KOLs).
  • Collaborate with other divisions to prepare for international exhibitions and conferences, showcasing the company’s products.
  • Content Creation and Third-Party Collaboration: arrange content creation and collaborate with third parties on sales and marketing-related tasks.
  • Oversee shipping preferences, business policies, templates, and table rates for all countries on e-commerce platforms. Manage shipping and export-related tasks in collaboration with couriers and forwarders.
  • Conduct market research and collaborate with the R&D division to plan new product development, ensuring alignment with market needs and customer preferences.
  • Handle sales/channel conflicts or violations and develop action plans to resolve issues effectively.
  • Set standards for customer service and CRM for B2B clients and e-commerce platforms, ensuring a high level of customer satisfaction.
  • Perform managerial tasks and provide guidance and mentoring to subordinates.
  • Responsible for the full sales cycle activities for B2B clients, as well as managing various aspects of e-commerce sales. Handle multiple e-commerce platforms.
  • Set up sales targets and define KPIs for the department, ensuring alignment with the company's goals and objectives.
  • Develop pricing strategies for both wholesale and retail sales, considering factors such as product costs, shipping costs, and market demand. Responsible for creating and evaluating business contracts.
  • Handle large-scale sales projects, oversee their planning, execution, and successful completion.
  • Implementing digital marketing strategies for e-commerce platforms and website throughout the marketing funnel and customer journey involves a systematic approach to attract, engage, and convert customers.
  • Plan and schedule promotion strategies for B2B and e-commerce platforms, including social media and e-commerce advertising for the company's brand products. Collaborate with key opinion leaders (KOLs).
  • Collaborate with other divisions to prepare for international exhibitions and conferences, showcasing the company’s products.
  • Content Creation and Third-Party Collaboration: arrange content creation and collaborate with third parties on sales and marketing-related tasks.
  • Oversee shipping preferences, business policies, templates, and table rates for all countries on e-commerce platforms. Manage shipping and export-related tasks in collaboration with couriers and forwarders.
  • Conduct market research and collaborate with the R&D division to plan new product development, ensuring alignment with market needs and customer preferences.
  • Handle sales/channel conflicts or violations and develop action plans to resolve issues effectively.
  • Set standards for customer service and CRM for B2B clients and e-commerce platforms, ensuring a high level of customer satisfaction.
  • Perform managerial tasks and provide guidance and mentoring to subordinates. 
Career Milestone:
September 2018 - December 2019: E-Commerce Specialist
January 2020 - December 2020: E-Commerce Chief Officer
January 2021 - Present: International Assistant Sales Manager

PT. INDOMOBIL TRADA NASIONAL | Jakarta, Indonesia

Primary Business: Automotive wholesaler and retailer (Nissan Datsun) | HRDGA Division

Human Resource System and Organization Development, May 2015 ~ Jul 2016

  • Human resource database analysis & standardization;
  • Job analysis, evaluation & grading;
  • Productivity analysis and performance management;
  • Manpower planning;
  • HR audit;
  • Organization structure management;
  • Other HR analysis related tasks.

Education (在學經歷)

National Taiwan University of Science and Technology (國立台灣科技大學)

Master of Business Administration (MBA)

MBA in Industrial Management (工業管理), 2016 ~ 2018

GPA: 4.23/ Scale 4.30

NTUST Full Scholarship Recipient


Universitas Atma Jaya Yogyakarta

Bachelor of Engineering (BEng/ S.T.)

Industrial Engineering (工業工程), 2011 ~ 2015

GPA: 3.97/  Scale 4.00

PSBB Full Scholarship Recipient

Latest training (培訓) 

  • Team building (B2工作團隊與團隊協作) - 2018
  • Super sales will be practiced (超級銷售悍將實戰演練) - 2018
  • Popular online event design tips (超受歡迎的網路活動設計技巧) - 2018
  • FB network community management (FB網路社群經營實戰) - 2018
  • Time management (有效時間管理效率提升技法) - 2019
  • Rainbow science (彩虹學) - 2019
  • Motivate self-creation & high performance (激勵自我創造&高績效) - 2019
  • Do a good job in marketing English content, let foreign customers find their own (做好英文內容行 銷, 讓國外客戶自己找上門) - 2019
  • Team sales and performance management (團隊銷售與績效發展) - 2019
  • Story Marketing and Creative Copywriting Practice Training (故事行銷暨創意文案實務訓練) - 2019
  • Customer Relationship Management (CRM) Practice Operation (客戶關係管理CRM實務操作) - 2019
  • Team Consensus Incentive Camp (團隊共識激勵營) - 2019
  • Team sales and performance development skills in practice (團隊銷售與績效發展技巧實戰) - 2019
  • Inter-departmental communication and teamwork (跨部門溝通與團隊合作) - 2019
  • Team Consensus Incentive Camp (團隊共識激勵營) - 2020
  • Team sales and performance development skills in practice (團隊銷售與績效發展技巧實戰) - 2020
  • Inter-departmental communication and teamwork (跨部門溝通與團隊合作) - 2020
  • Effective communication creates a high-performance team (有效溝通創造高績效團隊) - 2021
  • Inter-departmental communication and teamwork (跨部門溝通與團隊合作) - 2021
  • Advanced 8 Business Commercial Skills by International Trade Business School (Taipei, Taiwan) - 2021
  • Google x Coursera: Google Digital Marketing and E-Commerce Specialization - 2023

Skills (技能)

  • Sales and Promotion
  • Digital Marketing
  • Display Advertising
  • E-Commerce
  • E-mail Marketing
  • Marketing
  • Marketing Analytics
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Industrial Engineering and Management
  • Management Skills
  • Microsoft Office

Language Skills (語言能力)

  • English (Professional Level).
  • Indonesian (Native Level).
  • Chinese (Beginner Level).

Licenses & Certifications

Name: Google Digital Marketing & E-commerce Specialization Issuing Organization: Google
Coursera Issue Date: August 2023 
Expiration Date: This certification does not expire 
Credential ID: G9S5ETMYXW7W 
Credential URL: https://www.coursera.org/account/accomplishments/specialization/certificate/G9S5ETMYXW7W


Name: Meta Social Media Marketing Specialization 
Issuing Organization: Meta
Issue Date: January 2024 
Expiration Date: This certification does not expire 
Credential ID: G9S5ETMYXW7W 
Credential URL: https://www.coursera.org/account/accomplishments/specialization/certificate/G9S5ETMYXW7W