Unknown.jpeg

Mary Rinaldi

Tenacious User Advocate - Systems Design Explorer - Lifetime Nerd - Avid Commuter Cyclist since 2015

[email protected]
(347) 235-3147
Brooklyn, NY

Experience

Product Manager (Acquire) | OppenheimerFunds, Inc. | Jan 2017 -Present

Mission 

Partner with internal teams to define product marketing strategy, identify acquisition opportunities and create new features with measurable success. 

Challenge 

Create a simple buying experience for users to purchase products relevant to them, establish relationships with experts for investment advice and guidance and generate qualified leads for the sales organization. 

How 

  • Conduct user research and opportunity analysis to gain a deep understanding of user base and discover whitespace for growth, define the test and development plan and bring products/features to market. 
  • Guide team of co-located and remote designers and engineers to evolve a user-focused process from ideation to launch.
  • Wireframe/prototype ideas to test benefits with users prior to launch. 
  • Influence senior managers to participate in user-centered design and JTBD approaches, helping to transform internal mental models and encourage a fresh, lean take on product strategy and road-mapping.
Wins
  • Evangelize acquisition strategy that depends on user-initiated product analysis and buying interest, testing a first-time and repeat buying experiences for all client segments.
  • Launch a bootstrapped lead generation user flow based on user segments with user testing results and stakeholder input
  • Spearhead integration of real-time user research and survey vendor, empowering teams to run user tests on new features and other UX. 
  • Kick off and lead discussions with a newly acquired product line to implement marketing strategy online, including building digital user segments and qualified leads for the sales teams.

Product Manager (Soph. Investor), OppenheimerFunds, Inc., Jan 2015 - 2017

Mission 

Create digital experiences that showcase our product and research line to sophisticated investors (registered investment advisors, private banks and institutional investors). Hunt for ways to expand our digital brand presence and optimize features to drive engagement among sophisticated investors. 

Challenge 

Influence and empower marketing, sales and tech departments to run like agile, lean start-ups to bring customer-centric digital experiences to market for the sophisticated investor and hold ourselves to valuable success metrics. 

How 

  • Held cross-functional ideation workshops exploring user research to identify insights, create a coterie of product ideas and kick off wire framing and rapid prototyping experiments. 
  • Developed the digital content strategy to drive higher engagement across the sophisticated investor content experience. This included working with the content and design teams closely, advocating for better design and delivery method for digital assets, content library design and functionality and interactive story-telling experiences. 
  • Re-designed, re-platformed the sophisticated investor website integrating spot API services, content management systems and user analytics software in order to implement content and product marketing strategy.

Wins 

Content Library and Video Player Re-design (2016-2017) 

  • Increased video plays by +296% 
  • Average video completion rate rose to 72% across engaged users 
  • Increased visits by +180% 
  • Increased page view by +44% 

Interactive Story-Telling (2016)

  • QoQ highest performing content pieces across sophisticated investor site in 2016 with an average bounce rate of 20% compared to an average article bounce rate of 75%. 
  • QoQ highest performing content pieces across sophisticated investor site in 2016, out to 10 content pieces, 2-3 interactive pieces accounted for on average 54% of top views.
  • From 0 to Average Social Engagements of +5400 in 2016 (LinkedIn & Twitter) 
  •  From 0 to Average Social Impressions of +1,820,000+ in 2016 (LinkedIn & Twitter) 

Sophisticated Investor Re-platform (2016) 

  • Posted an average 54% increase website visits MoM in Q3 and Q4 2016. 
  • Posted an average quarterly conversion rate of 25% in Q3 and Q4 2016.

Product Lead, Tone, Oct 2013 - June 2014

Mission 

Collaborate with founding team to create a mobile and web application that empowers frontier market SMBs with affordable tools to increase their revenue and simultaneously provide brands in-market user behavior data and analytics to better serve their customers’ needs. 

Challenge 

Define MVP with Founder and CTO and deliver prototype with real consumer, brand and small business users to showcase at the 2014 mOceans Conference. 

How 

Provide input on business model design, identify MVP features and pitch concept with founder to potential partners. 

Wins

  • Landed sustainable fish distributor as small business, partnered with local NGO as brand and independent fisherman as consumers. 
  • Helped land partnership with the GSMA for wifi and sms coverage  
  • Hired first team of developers - Android, iOS and a system architect.

Liquid Alts Product Specialist, UBS Investment Bank Apr 2011 - Jan 2012

Mission 

Refine and streamline product market fit analysis and deal process on hedge fund partnership opportunities across finance, legal, risk/ops and business teams. Pitch platform successfully to internal business teams, partners and clients.

Challenge 

Create an end-to-end operating and business model for new business line that is resilient, flexible and drives open communication, delivering product platforms on time, with value to clients, while also driving a shift from corporate to entrepreneurial culture and mindset.

How 

  • Identify the right team members with the right skillsets to tackle challenges, empower them to be successful and contribute to defining the operating model, moving the business line forward. 
  • Hold open meetings with multiple functions to collectively work on an unforeseen challenge and define the roadmap to removing roadblocks to success. 
  • Encourage transparency among internal teams, focus team members on the value to clients and hedge fund partners we aim to deliver, balancing the shared value in the B2B2C structure.

Wins

  • Successfully launched a private bank platform with 6 hedge fund partners with assets under management of $500 million in year one (2011).
  • Built a repeatable process allowing the business line to pivot to another platform structure, expanding the company’s reach to retail clients in the Nordic countries (2011).

Hedge Fund Product Specialist, Man Investments  Jan 2008 - Apr 2011

Mission 

Transform product platform from an internal source of value for client portfolio management to a flexible, customizable external-facing product platform, providing reporting, transparency and flexibility to each platform client.

Challenge 

Execute against an aggressive 12-month roadmap, moving existing hedge fund partnerships to a new model, help define operational model, craft product platform value prop and pitch to clients with product team. Build and grow relationships with hedge fund partners, working alongside C-level teams and other business teams.

How 

  • Identify the right team members with the right skill sets to tackle challenges, empower them to be successful and contribute to defining the operating model, moving the business line forward. 
  • Hold open meetings with multiple functions to collectively work on an unforeseen challenge and define the roadmap to removing roadblocks to success. 
  • Encourage transparency among internal teams, focus team members on the value to clients and hedge fund partners we aim to deliver, balancing the shared value in the B2B2C structure.

Wins

  • Successfully pivoted with partners an internal revenue engine to an external facing product platform, helping secure $6 billion in client assets in 12 months over a difficult market environment (2009-2010). 
  • Built a repeatable process with internal partners to ensure best in class client experience, through the full client relationship cycle, helping the firm win a $2 billion pension plan mandate (2010).

Education & Awards


Rutgers University - 2017

Design Thinking Program | Advisory Board Member


IDEOU - 2016

Leading for Creativity Course



General Assembly - 2014, 2015

Product Management | Instructor - Dave Lifson

UX Design | Instructor - Sharon Emerson


Hillsdale College - 2005

English + History


Projects

Debug Politics Volunteer (March 2017 - Present)

Support DP team by promoting the LA Hackathon (Apr 28-30) via social media to encourage participants to join. Tap networks to pitch potential judges and mentors to DP team committee. Support team for upcoming Hackathons in 2017.


OFI Digital Innovation Team Volunteer (2016)

Used the JTBD approach to identify a pain point for our customers, wrote and conducted user interviews, captured insights and identified ideas to prototype, tested prototype and showcased use case to marketing & HR leadership to shift approach to employee learning towards design thinking.


Volunteer Product Manager, Advocate.io (Jan 2017) 

Worked on product team of 7, right hand for product lead, scoped social fundraising feature, mocked up user flows, wrote user stories for design/dev, prototyped and prepped pitch for product lead to VC judges.


Advisor & Business Consultant, Connu (2012-2014)

Consulted on partnership agreement, funding/rev models and pitch materials. Validated risks/assumptions through user testing and surveys, providing insights to founders for inclusion in product strategy.