Matt Robinson
[email protected] • (570) 499-2627 • Clarks Summit, PA
Graduate of Misericordia University (PA) with a Bachelor of Science Degree in Business Administration. I pride myself on striving to improve in all areas possible on a daily basis. I believe in continuing education for personal and professional growth. I am detail-oriented, self-motivated, and creative with a pro-active, analytical approach to problems and issues.
Skills
HTML5, CSS3, JavaScript
I am a freelance front-end web developer and primarily use HTML, CSS, and JavaScript to create my projects. I use both Bootstrap and Foundation frameworks to ensure the most responsive and user friendly website possible.
Google Analytics & AdWords
I am certified by Google in both their analytics and AdWords (fundamental) programs. I am skilled using both services and understand how to use gathered information to develop digital marketing plans and strategies.
Search Optimization
I am skilled in proper SEO techniques and have the ability to do SEO audits, research, and backlinking to improve organic search results. By optimizing a website's code, it will enable it to become more visible to a wider audience.
Education
Misericordia University - Dallas, PA
- Master of Business Administration - Management (online) - Estimated Graduation Date: Fall 2017
Misericordia University - Dallas, PA
- Bachelor of Science Degree in Business Administration - Minor in Marketing - May 2013
Experience
Freelance - Web Development, Aug 2016 - Present
- Utilize HTML5, CSS3, and JavaScript coding languages on Twitter Bootstrap and Foundation platforms to build ultra responsive and custom websites.
- Perform Search Engine Optimization (SEO) to increase organic search results across all major search engines.
Penn Vet Supply Inc. - Lancaster, PA - Feb 2016 - May 2016
- Meet and exceed set monthly and quarterly budget goals.
- Develop and maintain business relationships with veterinary hospitals and clinics.
- Build on sales by developing trusting relationships with each client.
- Field phone calls for orders as well as pharmaceutical information questions.
- Outbound phone calls to existing clients as well as new, prospective clients.
- Provide the client with any and all information pertaining to veterinary pharmaceuticals, supplies, and equipment.
- Work in conjunction with outside company representatives as well as manufacturer representatives.
Keiser University - Fort Myers, FL - Oct 2013 - July 2014
- Increase enrollment numbers at the Fort Myers campus through phone and face-to-face interaction with prospective students.
- Reach and exceed monthly enrollment goals set by administration.
- Consult with students to provide step-by-step help with the enrollment process as well as scheduling classes.
- Keep lasting contact with students throughout their early college career to ensure they have a grasp of the class material and offer any assistance or solutions for setbacks.
- Log a set number of daily phone interactions and face-to-face meetings as well as their outcome.
- Conduct presentations and provide tours for prospective students and visitors detailing the benefits and attributes of the campus.
Internship and Short-Term Projects
ReferLocal.com - Wilkes-Barre, PA - Sep 2012 - Dec 2012
- Used creative writing and organizational skills to outline and draft client advertisements on the ReferLocal website.
- Responsible for social media outreach as well as advertisements for various Times Shamrock media markets across the country.
- Performed daily tasks around the office to gain experience in the marketing/advertising field.
- Listened in on select meetings to gain insight on how the business is conducted.
F.M. Kirby Center - Wilkes-Barre, PA - Dec 2012 - Feb 2013
- Developed a new marketing strategy and sales plan for F.M. Kirby Center Independent Film Festival.
- Sales and marketing plan wa accepted and has been implemented during the 2013 series run.
- Developed new social media pages and marketing practices designed to drive customer sales, interaction, and generate new customers.
Back Mountain Chamber of Commerce - Jan 2012
- Conducted extensive market research and provided feedback to local business association.
- Responsible for gathering information about non-chamber members, community statistics, and local Business Expo attendees in order to increase Back Mountain Chamber of Commerce membership as well as increase future Business Expo attendance.
