MAY LUONG

WORK EXPERIENCE

Digital Marketing Specialist (for the Vietnamese market)  •  CakeResume | Taiwan                                            
03/2022 - Present

1. SEO:

• Develop comprehensive SEO strategies, focusing on keyword research and competitor analysis, successfully ranking branding keywords within the top 10 search results.
• Manage a team of 7 freelance writers (including overseeing article assignments and quality control), achieving remarkable team consistency with minimal turnover over two years.

2. Social Media:

• Craft and manage compelling content across Instagram and Facebook, including educational posts, product updates, and relevant industry insights.
• Design visually appealing graphics to enhance social media engagement and follower growth.

3. Partnerships & Events:

• Forge strategic partnerships with 5+ top universities, 12+ student clubs, and 4+ youth organizations.
• Organize 7+ webinars, which helps significantly increase target audience reach and elevate the company's brand recognition in Vietnam.

4. Content:

• Enhance landing page SEO to increase visibility and higher search engine rankings.
• Implement email marketing campaigns to reach target audiences and drive user engagement.
• Produce ad content for Google and Meta platforms.

Full-time Freelancer

• Clients: Fastlane (Hongkong), CakeResume (Global), BAS Glow Blog (Korean), SamaTech (USA), Good Choice (Vietnam), Velodash (Taiwan), Santu Travel (Vietnam), The August Cake & Flowers (Vietnam).  
• Specializations:
  - Content creation in both English and Vietnamese
  - SEO
  - Social media management
  - PR
• Check out the work samples here. 

HR - Internal Communications  •  Inteplast Group | U.S.A
08/2019 - 08/2020

• Developed content strategies for various media platforms, such as newsletters, press releases, and company TV.
• Conducted employee surveys to evaluate communication efforts.
• Pitched projects on developing a mobile app for employees and launching a brand makeover for the company profile on LinkedIn.
• Assisted in the new hire process and employee termination.
• Performed clerical duties and maintained employee personnel files.

Marketing - PR Specialist  •  IVY Moda Group | Vietnam
08/2016 - 01/2017

• Implemented outbound and inbound marketing, exceeding monthly branch sales goals by 25-40%.
• Executed advertising campaigns on public buses and local TV channels to boost brand visibility and revenue.
• Built a strong customer database, acquiring over 120 new customers monthly for the local branch.
• Fostered partnerships with local businesses, securing commercial sponsorships in mass media.
• Managed the Facebook account of Ivy Moda Nam Dinh, enhancing online engagement and customer interaction.

CERTIFICATIONS

SEO Certification (HubSpot Academy)   Google Analytics 4 (Skillshop)