Fontech is a design agency that focuses on establishing an end-to-end product solution; everything from product design to development. As a member of the Fontech Leadership Team, I focus on driving business and customer outcomes, as well as ensuring the health of our Product Design practice. I responsible for: • Built and implemented design system with Figma to reduce repetitive work in design and engineering teams by 50% • Established design strategy and goal for every projects and lead 3 designers to turn conceptual ideas into 20 useful and valuable products in a year • Collaborated with CEO, Tech Leads, Stakeholders, and Product & Marketing Managers and make sure to bring the best possible solutions and to ensure consistency to users' problems at the cross-section of tech and design • Led cross-functional workshops to facilitate decision-making, including riskiest assumptions, problem and solution prioritization, and risks and mitigations • Identified and grew talent within the design team, mentor 2 junior designers into senior designers and cultivate several interns as junior designers • Built a design culture of curiosity, trust and openness. • Regularly organized activities about internal sharing sessions, workshops, visiting exhibitions to facilitated team processes, and knowledge sharing.

Ele.me is the online food delivery and local life service platform of Alibaba Group. At Ele.me I focused on improving the commodity management experience for millions of shop owners by working across desktop and mobile products: • Updated a tool for the platform to help over 3 million shop owners to diagnose problems of commodity images, resulting in a 27% increase in average sales after optimization • Led and built a design platform that enables users who have no experience of design to make graphics by themselves, achieved a cost reduction of 90% • Conducted user interviews to improving usability for features and helped to generate new product ideas • Designed wireframes, user flows, high-fi prototypes, and micro-interactions • Worked with engineering team to formulate design specifications for ad position of App to ensure product consistency and easy maintenance • Collaborated with product operation team on various projects to design campaign sites that are inline with the brand image

DayDayCook is a digital publisher and merchandiser for asian cooking based in Hong Kong. The Group builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms. I focused on: • Led and mentored 5-person design team of mostly Sr Visual Designers • Coordinated with Design Team members to help define scope, schedule design tasks and meet milestone demands • Helped grow the design team from 2 to 5 • Conducted skills assessment to identify gaps in our team and inform hiring criteria for new designers • Collaborated with branding, marketing and product team to provide more than 100+ design proposal and graphics for large-scale sales promotion and daily operation • Designed all digital media display ads in social media platforms of China (Wechat)

I joined the company in the KizPad department, but later transferred to the MAOUP department due to organizational restructuring. From the popular online pet community to Taiwan’s pet care counter brand. MAOUP is the No. 1 pet shampoo brand in Taiwan, 5 stars rated by parents with a 98.2% return purchase rate. As a graphic designer, I got the opportunity to work on web projects and print. • Partnered with the marketing team to design graphics, which improved the number of followers on Facebook by 75% in 1 year • Designed and produced digital and printed marketing materials: banners, posters, videos and exhibition branding • Constructed and designed the retail packaging for the product line • Translated internal needs and branding strategies into design