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Davide De Luca
Social Media Manager
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Davide De Luca

Social Media Manager
I studied graphics and visual content at the IED (European Institute of Design) in Rome. After that, I improved my knowledge in the digital sector working in different fields; from the web to social media, from the creation of startups to the management of the social media channels of many companies. I manage teams dedicated to the development of customized software based on the customer needs. I develop strategies and create content for various social media channels based on targets and objectives. i develop complete editorial plans with copy and graphics ready for publishing. I organize events and meetings for up to 200 digital workers every month in Rome and other two Italian cities. I also often communicate with the main office in London. I proactively suggest new activities to stay up to date on current trends I have excellent problem solving and multitasking skills, I can work both independently and in a team, trying to identify the main objectives and uniform the vision to reach them.
Danam s.r.l.
Social Media Training (Stagione 2) di Luca La Mesa
Roma, Metropolitan City of Rome, Italy

Professional Background

  • Current status
    Employed
  • Profession
    Community / Social Media
  • Fields
    Internet
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
  • Skills
    photoshop
    google drive
    video
    Social Media Marketing
    Content Marketing
    Strategic Planning
    Digital Media
    microsoft Office word
    Microsoft Office Excel
    Microsoft Office Power Point
    Adobe Illustrator
    canva
    metodologia lean
    Graphic Design
    Communication Skills
    editorial plan
    Public Relations
    Event Organizer
    Creativity
    Lateral Thinking
    Outgoing Personality
  • Languages
    Italian
    Native or Bilingual
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Communication & Social Media Specialist
  • Desired work locations
    Rome, Metropolitan City of Rome, Italy
  • Freelance
    Non-freelancer

Work Experience

Social Media Manager

Oct 2019 - Present
Danam is a platform where you can book the services you need - for home, education, wellness, etc.. It analyses reviews, compares the deals and books what you need at the best value for money. Danam is an online marketplace that selects a few qualified professionals in various sectors, who indicate transparent prices and conditions for each of their services. Danam hosts ads for professionals and SMEs services. As they need management of their social channels, my task is to turn their offline activities into online advertising to enhance their digital presence. This year we have seen a monthly growth of 10% Main responsibilities:: Development and creation of content for social networks Creation of contents and the editorial plan Following new trends Planning communication strategies and guerrilla marketing Definition of technology strategies which maximise the business value and minimise time to market

Event organizer

Sep 2017 - Present
Silicon Drinkabout is a global community of startups powered by local events. Each city is run by passionate volunteers, fulled by their love of bringing people together to create meaningful, face to face relationships that go beyond just a professional network. The Silicon Drinkabout community has been described as a support network, a place to have open conversations and best of all, as a family. Everyone is welcome; just come and say hello. And, as the Italian ambassador, I take care of the whole management of the event Main responsibilities: Finding the perfect locations in agreement with sponsors, embassies, companies, schools, entrepreneurs and investors. Organization of speakers and engagement of participants Sending emails and communications for direct invitations Preparation of graphics and contents for social networks Event coordination 36 event in 3 years +2.000 contact in mailing list +1260 proactive real followers attending the event

Social Media Manager

Apr 2016 - Present
Main responsibilities: Managing of digital projects, communication and strategies on social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok). Creation and execution of ideas towards the development of strategic initiatives for many SMEs. Main clients: Food companies (with a 20% monthly increase) Beverage companies (social and eCommerce with a 30% monthly increase) Small local businesses Publishing houses (up to 3.000 users on their store in one month) Case study (Book publisher): 2614 new follower in 3 months and over 3.000 user diverted to Amazon to buy books online (company goals achieved 100%) Post coverage on single book over 54k users Launch of one new book Case study (Cantina Wine): over 14k coverage posts new brand reputation achieved high level online selling creation of an eCommerce platform and management of the customer satisfaction Case study (bread company for GDO): Creation of an online presence and a social channel Creation of a WhatsApp business account to manage orders creation of a strategy to operate on social media Case study (software house): Remedying the brand negative image through new social algorithms (result: hundreds of new requests every week) Active campaing of email marketing Other clients: Responsible for the entire web presence of the company and new customer acquisition through digital channels: website, eCommerce, digital advertising, aggregators and social media. Redesigned customer experience and achieved + 100% of web goals Digital marketing plan definition and roll out online Developed the scratch new communication channels for the company in order to reach a larger number of potential customers Achieved over 50% of social engagement of their customers Planned and developed social media strategy on a social media

COO and Founder

Jan 2016 - Present
Vertical marketplace on the match between individuals who need to move and individuals who want to work helping others Born from a pre-acceleration path of LVentureGroup s.p.a called InnovActionLab lasting 3 months, then developed in total autonomy by us 3 founders (CEO, COO and CTO). Creation of the brand, reputation, website, app, management of social channels, agreements with companies, partners. All the development was done internally for the total control of costs and times.

Project Manager

Jan 2020 - Sep 2020
9 mos
42 Digital is a digital agency with clients in central-south of Italy. Develop customized software for customer needs, websites, ecommerce to e-learning platforms. With them I manage customer relations and set the goals they want to achieve. Based on the strategy I create the content for the activities Their way of working is in the style of a fixed monthly subscription, they currently have more than 20 customers divided into different sectors Last year we have seen a monthly growth of 15% I work on the development and creation of content for social media Create contents and the editorial plan Plan activities of marketing and communication

City manager

Jan 2017 - Dec 2019
3 yrs 0 mos
Co-living space We believe. We believe that gathering passionate people in the same place is the formula for innovation. And yet too many people are afraid of sharing ideas and diversity. We prove them wrong! We can see the future. We can see the future because we live it today. Companies send us products to be tested. Our community is built around young professionals, they tend to be early adopters and very active on social media. Our sponsors get highly focused feedback and promotion, and we enjoy the future before anybody else.

Community Manager

May 2018 - Sep 2019
1 yr 5 mos
Urban Places is the 2.0 coworking space, ultra flexible that allows you to build your business and carry out your projects, following your rhythms and your needs. Enter a stimulating space in contact with a community of professionals and take advantage of the services designed to grow your business. Space management as a building manager and community management, online and offline, with different engagement activities. Organization of events inside the building In 9 months I reached the goal of the coworking space, all the workstations have been rented to many companies and professionals, so filling the entire workspace and going to full capacity (130 seats in 25 offices and other single seats in open space areas) 2 meeting rooms always booked by outsiders and a conference room full of events every day of the week

Account and social media manager

Jan 2018 - Jun 2019
1 yr 6 mos
42 Digital is a digital agency Develop software, strategy and communication online for SMEs With them I manage customer relations and set the goals they want to achieve. Based on the strategy I create the content for the activities We have seen a monthly growth of 25% Responsible of the entire web presence of the company and new customer acquisition through digital channels: web site, ecommerce, digital advertising, aggregators and social media. Redesigned customer experience and achieved + 100% of web goals Digital marketing plan denition and roll out online Developed from the scratch new communication channels for the company in order to reach a larger number of potential customers Achieved over 50% of social engagement of their customer through focused activities on social channels Planned and developed social media strategy on Facebook and Instagram

Sales, social and community manager

Jan 2017 - Dec 2017
1 yr 0 mos
Sustain Engaging Places Live new Experiences through the interaction between People and Places. PLACE: The digitalization of processes and places that come to life and become intelligent. Our solutions allow organizations to manage and centralize information relating to workplaces, to digitize processes and to monitor their use, so that the evolution of the workplace is in line with the needs of those who live there. HUB: The interaction between people and places that improves work experiences. Our services help organizations to understand where people work, how and which services they need. Technology, as an enabling factor, assists and accompanies the user towards smart and shared, personal and professional experiences. PEOPLE: The evolution of people to improve well-being and innovation. Organizations should invest in the culture and evolution of people to face the "Future of work". We help workers and companies to support their professional and personal growth with programs and services focused on People Evolution, I worked on the creation of online content on social media to attract workplaces for employees of large companies. agreements with the spaces to manage reservations and use these for rent by the hour, days or months. creation of the community within the company Strategy creation and execution results achieved in 6 months from the start of the project, closing contracts with over 20 buildings in Rome alone

Graphic Designer

Jan 2015 - Dec 2015
1 yr 0 mos
TheBe is the result of the encounter between Selena Pellegrini and Giuseppe Albeggiani's professional experience as entrepreneurs and marketing and communication managers. TheBe has a soul and 3 specializations: International Marketing (enhancement of made in Italy on all foreign markets); Retail Marketing (the point of sale as a distribution channel for messages as well as for products and for meeting the brand community); Sport Marketing (from strategy to Native Sponsorship). TheBe has launched the EdiStore, a new and unique distribution and online sales model, capable of combining the needs of publishing companies, vendors and the wishes of users.

Graphic Designer

Jan 2014 - Dec 2015
2 yrs 0 mos
Ecommerce and app of clothing and shoes Localization of small businesses and support them in advertising and sales Bluetooth technologies (beacon) to improve the user experience inside the store

COO & CDO

Jan 2013 - Sep 2014
1 yr 9 mos
Ecommerce and app of clothing and shoes Localization of small businesses and support them in advertising and sales Bluetooth technologies (beacon) to improve the user experience inside the store

Education

Non-Degree Program (e.g. Coursera certificate)
2020 - 2021
Activities and societies
(Study in progress)
Description
Social Media Training is the course conceived by Luca La Mesa for those wishing to be accompanied in the first years of experience of professional use of social media.
Non-Degree Program (e.g. Coursera certificate)
2020 - 2020
Activities and societies
Exam passed
Description
Social Media Training is the course conceived by Luca La Mesa for those wishing to be accompanied in the first years of experience of professional use of social media.
Non-Degree Program (e.g. Coursera certificate)
Social Media Marketing
2017 - 2020
Activities and societies
The Social Media LIVE Program is a paid course on selection. The course was conceived by Luca La Mesa and is suitable for those who already have at least 2 years of professional experience in the world of social media and want to update themselves and make a qualitative leap. Luca La Mesa, one of the most renowned Social Media experts in Italy, will share the best contents, exercises and tips with members every day.
Non-Degree Program (e.g. Coursera certificate)
2015 - 2015
Description
Course for entrepreneurs and digital startups From idea to exit Every activity to do to create a startup and make it grow
Associate’s Degree
Graphic designer
2011 - 2012
High School Diploma
Liceo Scientifico-Tecnologico
2000 - 2005