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張逸聖
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張逸聖
社群行銷│會員經營│電商營運 4 年以上行銷企畫相關經驗,包含 1 年以上的廣告代理商經驗,以及 3 年的電商平台經驗,擅長社群內容、會員行銷操作以及行銷流程規劃。 同時擁有2年以上整合行銷接案經驗,服務產業包含:美容美體、童裝服飾、餐飲業。 多年的職場磨練讓我在文字運用與圖像設計能力兼具,能獨立作業並多方溝通整合行銷資源。
安通國際事業股份有限公司
中國文化大學
Taipei City, Taiwan
Professional Background
Current status
Unemployed
Profession
Marketer
Fields
Media
Work experience
4-6 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Google Analytics
社群經營
影音企劃
臉書廣告投放
數據分析
提案企劃規劃
策略規劃
Languages
English
・
Intermediate
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷企劃
Desired work locations
Taipei City, Taiwan
Freelance
Part-time freelancer
Work Experience
行銷企畫
安通國際事業股份有限公司
Mar 2020
-
Dec 2021
・
1 yr 10 mos
• 負責「 加入台積 共創奇蹟 」台積電人才招募粉絲專頁經營 在 2 年內追蹤人數從 2 萬人提升至 4 萬 5 千人,平均互動數達 1 千 5,相較去年同期互動成長超過 60 %,在任職期間使其粉專成為半導體產業裡互動率最高的人才招募類型粉專。 • 負責品牌提案,主導企劃書撰寫、提案簡報與後續專案執行 任職期間成功提案獲得總額近 5 百萬元預算,合作客戶為:台達電子、緯創資通、LINE、台積電基金會,並擔任各項專案工作溝通橋樑並與管理層、客戶、合作夥伴溝通工作進度,完成專案目標。
社群行銷專員
松果購物
Jun 2019
-
Feb 2020
・
9 mos
• 負責「松果購物」電商平台粉絲專頁經營 主導社群內容規劃、文案撰寫、圖片設計與顧客正、負評論回覆管理,並針對「居家生活主題」每月產出 50 篇圖文內容,內容包含:時事跟風、家事懶人包、Chatbot 互動遊戲。 在 1 年內追蹤人數從 10 萬人提升至 14 萬人,平均貼文互動數達 2 千 5,相較去年同期互動皆成長 30 %
行銷企劃
TeSA 台灣電子商務創業聯誼會
Sep 2018
-
May 2019
・
9 mos
• 負責實體課程推廣與「電事:掌握電商大小事」知識型粉絲專頁經營 每月產出 20 篇電商貼文,在未投放廣告的情況下 1 個月內增加 3 千位粉絲、貼文平均互動數達 1 千以上。 撰寫電商主題 SEO 文章、操作 FB Ads 廣告,讓實體課程開課率達 9 成,任職期間廣告投放金額累計超過 60 萬元,替公司年營收增加近 100 萬,增加新課程會員達 200 人。
中國市場行銷企劃
Siegreich Solutions Inc.
Aug 2017
-
Aug 2018
・
1 yr 1 mo
• 於菲律賓「博奕遊戲網站」負責會員推廣 以 RFM 模型搭配 Excel 樞紐分析、使用 Vlookup 函數將遊戲會員進行分類溝通,針對 VIP 會員規劃專屬廣告素材與活動文案撰寫,使用 SMS 、 EDM 工具鞏固既有用戶與召回流失用戶,協助處理玩家客服案件,以線上文字方式協助玩家排解遊戲相關疑難雜症
Education
中國文化大學
Master of Business Administration (MBA)
・
行銷研究所
2015 - 2017
Licenses & Certifications
Google Analytics (分析) 個人認證 _ Google
Google
Credential ID: 107181459
Issued Mar 2022
・
No Expiration Date
Google Ads 搜尋廣告認證 _ Google
Google
Credential ID: 53341549
Issued Mar 2022
・
No Expiration Date