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Experienced Marketing and Communication professional with a demonstrated history of working in the luxury goods and jewelry /watchmaking industry. 

• 8 years of experience in Luxury Marketing and Media relations at premium luxury companies.
• Brilliant interpersonal and communication skills.
• Open-minded, flexible and agile to new environments, tools, goals, and objectives.
• Strategic & creative Digital & Media planning, including branding campaign, product promotions, offline events, and client management.
• Proficient in English & Mandarin, and basic French skills.

GOOGLE

FOUNDATION DE LA HAUTE HORLOGERIE                                  

INTERNATIONAL WINE & SPIRIT CENTRE

台灣金融研訓院 Taiwan Academy of Banking and Finance

GEMOLOGICAL INSTITUTE OF AMERICA INC.

ST. JOHN'S UNIVERSITY

NATIONAL CENTRAL UNIVERSITY

Brand Manager

Janet Lee

AUDEMARS PIGUET

1. Develop and Implement marketing & communication plans.  
2. Develop & drive media relations strategy.
3. Evaluate opportunities for partnerships; continually develop and maintain strong relationships with press, KOLs, celebrities and agencies. 
4. Coordinate & execute all types of events.
5. Lead crisis communication responses in close coordination with the team and central team. 
6. Lead, motivate, coach and develop the diverse team; build strong partnership with regional teams to leverage regional resources. 
7. Analyze SEO data and results; identify trends and insights in order to achieve maximum ROI in paid search campaigns. 

台灣台北市

KEY ACHIEVEMENT
Maximize the sales volume by executing monthly action, compared to last year, increased 2% in value and +55% in QTY in 2018. 

1. Participate in CRM program such as BTQ enhancement event, VIP private dinner project execution, VIP present design, etc. 
2. Monitor and analyze stock level & BTQ typology; actively rotate boutique stock to match the development of core business strategy. 
3. Involve in visual merchandising and lavish watch display by implementing colorful strap program, hot spot counter for best sellers, watch ambassador program for BTQ managers, etc. 
4. Select and promote products through public relations initiatives, department store DM, and social media platform. 
5. Maintain a mutual communication between Retail and Wholesale departments; leverage both networks sales opportunity with actively 
6. product rotation, product knowledge sharing/training, product selling points reminders, monthly sell in estimates, etc 


CARTIER

Watch & ACC Store Planner

JOB CONTENT
Marketing Function
1. Monitor and analyze HJ/FJ/Cartier Tradition stock level; implement stock balance every two months between 8 boutiques. 
2. Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met, execute business plan achieved 125% in 2016. 
3. Assist in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. 
4. Design and producing presentations, press releases, articles, clipping, reports, publicity brochures, information for web sites and videos. 

Sales Training/Coaching Function 
1. Produce product information and develop distinguish selling skills for the brand and annual watch/High Jewelry events. 
2. Inspire the team to increase their ability to convert browsers into client's through one on one coaching; while delivering selling techniques, soft skills practicing, role-play, and lifestyle course participation. 
3. Research new technologies and methodologies in workplace learning and delivery to BTQ staff through e-learning or in class training. 
4. Provide Jewelry Booklet which includes clientele analysis, stone knowledge, sales argument etc every 3 months.

High Jewelry Product Coordinator

1. Guarantee the operating support and coordinate the operating activities within different departments. 2. Assist Boutique Manager and monitor the roster, OT and Staff Annual Leave reports, coordinate the timely activities. 
3. Assist in the planning & execution of Marketing Event; communicates with VIP customers about upcoming events and preferences.

CHRISTIAN DIOR COUTURE

Boutique Operations Assistant

1. Work with the sales team to maintain the store standards and developed a long-term relationship with customers. 
2. Achieve the monthly target by implementing up, cross selling skills; developed, and upgraded existing client's. 
3. Provide assistance in identifying products, demonstrated product use, and helped customers make buying decisions. 
4. Customize unique products for customers and business client's while providing them with a perfect shopping experience.

Janet Lee’s posts