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Janet Lee
Brand Manager
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Janet Lee

Brand Manager
Experienced Marketing and Communication professional with a demonstrated history of working in the luxury goods and jewelry /watchmaking industry. • 8 years of experience in Luxury Marketing and Media relations at premium luxury companies. • Brilliant interpersonal and communication skills. • Open-minded, flexible and agile to new environments, tools, goals, and objectives. • Strategic & creative Digital & Media planning, including branding campaign, product promotions, offline events, and client management. • Proficient in English & Mandarin, and basic French skills.
AUDEMARS PIGUET
GOOGLE
Taipei, Taiwan

Professional Background

  • Statut Actuel
    Sans Emploi
    Prêt à l'interview
  • Profession
    Marketer
    PR Specialist
    Project Management
  • Fields
    Bijoux
    Marketing / Communication
    Mode
  • Expérience professionnelle
    6 à 10 ans (6 à 10 ans pertinente)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Awareness
    Public Relations
    Selling Skills
    Effectiveness
    Presentations
    Communication
    Motivate
    Workflow Management
    Meeting Deadlines
    Microsoft Office
    Media Relations
    Press Releases
    Press Conferences
    Event Planning & Management
    Team Work
    KOL Management
  • Languages
    English
    Professionnel
    Chinese
    Natif ou Bilingue
    French
    Intermédiaire
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Temps plein
    Intéressé par le travail à distance
  • Desired positions
    Public Relations Manager
  • Lieu de travail désiré
    Taipei, Taiwan
  • Freelance
    Indépendant à temps partiel

Work Experience

Brand Manager

AUDEMARS PIGUET
Temps plein
mai 2018 - févr. 2022
3 yrs 10 mos
Taipei City, Taiwan
1. Develop and Implement marketing & communication plans. 2. Develop & drive media relations strategy. 3. Evaluate opportunities for partnerships; continually develop and maintain strong relationships with press, KOLs, celebrities and agencies. 4. Coordinate & execute all types of events. 5. Lead crisis communication responses in close coordination with the team and central team. 6. Lead, motivate, coach and develop the diverse team; build strong partnership with regional teams to leverage regional resources. 7. Analyze SEO data and results; identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Watch & ACC Store Planner

avr. 2016 - avr. 2018
2 yrs 1 mo
KEY ACHIEVEMENT Maximize the sales volume by executing monthly action, compared to last year, increased 2% in value and +55% in QTY in 2018. 1. Participate in CRM program such as BTQ enhancement event, VIP private dinner project execution, VIP present design, etc. 2. Monitor and analyze stock level & BTQ typology; actively rotate boutique stock to match the development of core business strategy. 3. Involve in visual merchandising and lavish watch display by implementing colorful strap program, hot spot counter for best sellers, watch ambassador program for BTQ managers, etc. 4. Select and promote products through public relations initiatives, department store DM, and social media platform. 5. Maintain a mutual communication between Retail and Wholesale departments; leverage both networks sales opportunity with actively 6. product rotation, product knowledge sharing/training, product selling points reminders, monthly sell in estimates, etc

High Jewelry Product Coordinator

févr. 2015 - avr. 2016
1 yr 3 mos
JOB CONTENT Marketing Function 1. Monitor and analyze HJ/FJ/Cartier Tradition stock level; implement stock balance every two months between 8 boutiques. 2. Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met, execute business plan achieved 125% in 2016. 3. Assist in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. 4. Design and producing presentations, press releases, articles, clipping, reports, publicity brochures, information for web sites and videos. Sales Training/Coaching Function 1. Produce product information and develop distinguish selling skills for the brand and annual watch/High Jewelry events. 2. Inspire the team to increase their ability to convert browsers into client's through one on one coaching; while delivering selling techniques, soft skills practicing, role-play, and lifestyle course participation. 3. Research new technologies and methodologies in workplace learning and delivery to BTQ staff through e-learning or in class training. 4. Provide Jewelry Booklet which includes clientele analysis, stone knowledge, sales argument etc every 3 months.

Boutique Operations Assistant

févr. 2014 - févr. 2015
1 yr 1 mo
1. Guarantee the operating support and coordinate the operating activities within different departments. 2. Assist Boutique Manager and monitor the roster, OT and Staff Annual Leave reports, coordinate the timely activities. 3. Assist in the planning & execution of Marketing Event; communicates with VIP customers about upcoming events and preferences.

Leather Collection Specialist

juin 2012 - déc. 2013
1 yr 7 mos
1. Work with the sales team to maintain the store standards and developed a long-term relationship with customers. 2. Achieve the monthly target by implementing up, cross selling skills; developed, and upgraded existing client's. 3. Provide assistance in identifying products, demonstrated product use, and helped customers make buying decisions. 4. Customize unique products for customers and business client's while providing them with a perfect shopping experience.

Education

Non-Degree Program (e.g. Coursera certificate)
Digital Marketing Online Program
2020 - 2020
Non-Degree Program (e.g. Coursera certificate)
HH Certification of Watch Essentials
2017 - 2017
Non-Degree Program (e.g. Coursera certificate)
WSET Level 1 Award in Wines (QCF)
2016 - 2016
Logo of the organization.
Non-Degree Program (e.g. Coursera certificate)
Certificate of Financial Markets and Ethics
2016 - 2016
Non-Degree Program (e.g. Coursera certificate)
WSET Level 1 Award in Wines (QCF)
2016 - 2016
Non-Degree Program (e.g. Coursera certificate)
Diamond Graduate
2013 - 2013
Master of Business Administration (MBA)
Master of Business Administration-International Business
2010 - 2012
Bachelor of Arts (BA)
Bachelor of Arts in French
2006 - 2010