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Janet Lee
Brand Manager
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Janet Lee

Brand Manager
Experienced Marketing and Communication professional with a demonstrated history of working in the luxury goods and jewelry /watchmaking industry. • 8 years of experience in Luxury Marketing and Media relations at premium luxury companies. • Brilliant interpersonal and communication skills. • Open-minded, flexible and agile to new environments, tools, goals, and objectives. • Strategic & creative Digital & Media planning, including branding campaign, product promotions, offline events, and client management. • Proficient in English & Mandarin, and basic French skills.
AUDEMARS PIGUET
GOOGLE
Taipei, 台灣

职场能力评价

专业背景

  • 目前状态
    待业中
    正在积极求职中
  • 专业
    行销人员
    PR专家
    专案管理
  • 产业
    珠宝
    行销 / 沟通
    时尚
  • 工作年资
    6 到 10 年 (6 到 10 年相关工作经验)
  • 管理经历
    我有管理 1~5 人的经验
  • 技能
    Awareness
    Public Relations
    Selling Skills
    Effectiveness
    Presentations
    Communication
    Motivate
    Workflow Management
    Meeting Deadlines
    Microsoft Office
    Media Relations
    Press Releases
    Press Conferences
    Event Planning & Management
    Team Work
    KOL Management
  • 语言能力
    English
    专业
    Chinese
    母语或双语
    French
    中阶
  • 最高学历
    硕士

求职偏好

  • 预期工作模式
    全职
    对远端工作有兴趣
  • 希望获得的职位
    Public Relations Manager
  • 期望的工作地点
    Taipei, 台灣
  • 接案服务
    兼职接案者

工作经验

Brand Manager

2018年5月 - 2022年2月
3 年 10 个月
台灣台北市
1. Develop and Implement marketing & communication plans. 2. Develop & drive media relations strategy. 3. Evaluate opportunities for partnerships; continually develop and maintain strong relationships with press, KOLs, celebrities and agencies. 4. Coordinate & execute all types of events. 5. Lead crisis communication responses in close coordination with the team and central team. 6. Lead, motivate, coach and develop the diverse team; build strong partnership with regional teams to leverage regional resources. 7. Analyze SEO data and results; identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Watch & ACC Store Planner

2016年4月 - 2018年4月
2 年 1 个月
KEY ACHIEVEMENT Maximize the sales volume by executing monthly action, compared to last year, increased 2% in value and +55% in QTY in 2018. 1. Participate in CRM program such as BTQ enhancement event, VIP private dinner project execution, VIP present design, etc. 2. Monitor and analyze stock level & BTQ typology; actively rotate boutique stock to match the development of core business strategy. 3. Involve in visual merchandising and lavish watch display by implementing colorful strap program, hot spot counter for best sellers, watch ambassador program for BTQ managers, etc. 4. Select and promote products through public relations initiatives, department store DM, and social media platform. 5. Maintain a mutual communication between Retail and Wholesale departments; leverage both networks sales opportunity with actively 6. product rotation, product knowledge sharing/training, product selling points reminders, monthly sell in estimates, etc

High Jewelry Product Coordinator

2015年2月 - 2016年4月
1 年 3 个月
JOB CONTENT Marketing Function 1. Monitor and analyze HJ/FJ/Cartier Tradition stock level; implement stock balance every two months between 8 boutiques. 2. Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met, execute business plan achieved 125% in 2016. 3. Assist in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion. 4. Design and producing presentations, press releases, articles, clipping, reports, publicity brochures, information for web sites and videos. Sales Training/Coaching Function 1. Produce product information and develop distinguish selling skills for the brand and annual watch/High Jewelry events. 2. Inspire the team to increase their ability to convert browsers into client's through one on one coaching; while delivering selling techniques, soft skills practicing, role-play, and lifestyle course participation. 3. Research new technologies and methodologies in workplace learning and delivery to BTQ staff through e-learning or in class training. 4. Provide Jewelry Booklet which includes clientele analysis, stone knowledge, sales argument etc every 3 months.

Boutique Operations Assistant

2014年2月 - 2015年2月
1 年 1 个月
1. Guarantee the operating support and coordinate the operating activities within different departments. 2. Assist Boutique Manager and monitor the roster, OT and Staff Annual Leave reports, coordinate the timely activities. 3. Assist in the planning & execution of Marketing Event; communicates with VIP customers about upcoming events and preferences.

Leather Collection Specialist

2012年6月 - 2013年12月
1 年 7 个月
1. Work with the sales team to maintain the store standards and developed a long-term relationship with customers. 2. Achieve the monthly target by implementing up, cross selling skills; developed, and upgraded existing client's. 3. Provide assistance in identifying products, demonstrated product use, and helped customers make buying decisions. 4. Customize unique products for customers and business client's while providing them with a perfect shopping experience.

学历

Non-Degree Program (e.g. Coursera certificate)
Digital Marketing Online Program
2020 - 2020
Non-Degree Program (e.g. Coursera certificate)
HH Certification of Watch Essentials
2017 - 2017
Non-Degree Program (e.g. Coursera certificate)
WSET Level 1 Award in Wines (QCF)
2016 - 2016
Logo of the organization.
Non-Degree Program (e.g. Coursera certificate)
Certificate of Financial Markets and Ethics
2016 - 2016
Non-Degree Program (e.g. Coursera certificate)
WSET Level 1 Award in Wines (QCF)
2016 - 2016
Non-Degree Program (e.g. Coursera certificate)
Diamond Graduate
2013 - 2013
Master of Business Administration (MBA)
Master of Business Administration-International Business
2010 - 2012
Bachelor of Arts (BA)
Bachelor of Arts in French
2006 - 2010