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Ruei-Ying Chen
Digital Marketing Manager
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Ruei-Ying Chen

Digital Marketing Manager
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Logo of the organization.
HEP Group
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Nation Taipei University of Education(NTUE)
Taipei City, Taiwan

Professional Background

  • Situación actual
    Empleado
  • Profession
    Business Development
  • Fields
    Manufacturing
  • Experiencia laboral
    6-10 años (6-10 años relevante)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Photoshop
    PowerPoint
    Google Drive
    Word
    專案管理
    E-commerce
    Excel
    IllustratorCS4
    InDesign
    International Sales & Marketing
    Outlook
    Illustrator
    文案撰寫
    Facebook
    異業合作企劃
    內容行銷
    HTML
    CSS
    Canva
    美編設計
    網路行銷
    電子商務
    國外業務
    powerpoint
    GA
    GTM
    css+html
    FBAds
    WordPress
    WordPress Design
  • Languages
    English
    Profesional
    Chinese
    Nativo o bilingüe
    French
    Principiante
    Spanish
    Principiante
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    A tiempo completo
    Interesado en trabajar a distancia
  • Desired positions
    Digital Marketing Manager
  • Lugares de trabajo deseados
    Taiwan
    Bangkok, Thailand
    Singapore
  • Freelance
    Trabajador autónomo a tiempo parcial

Work Experience

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Head of digital transformation department

mar 2020 - Presente
📍Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry. 📍Implemented strategic business plans as roadmaps for the company based on product profitability and production goals. 📍Established cross -border e-commerce and digital marketing (B2B | B2C) department. 📍Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders. 📍Provide special assistance to the top management of an organization in implementing policy decisions. 📍Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge. 📍Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A
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Freelance Writer

may 2018 - Presente
Freelance Writer ▪️ Digital Marketing Articles ▪️ Community Operation Articles ▪️ Financial News (The News Lens) https://www.thenewslens.com/article/129151 ▪️ Digital Marketing https://transbiz.com.tw/url-shortener-lihi/ ▪️ BusinessNext https://lihi1.com/Gdzqt
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Digital Marketing Manager

mar 2021 - ago 2022
1 yr 6 mos
📍Social Media Strategy - Plan, Create and analyst performance of all social media channels ( Facebook | LinkedIn | Instagram | Twitter )​ 📍Content creation - from copywriting, design, video.​ 📍Social Media Designer​ 📍Maintain Official Website​ 📍CRM ( via Mailchimp )​ 📍Video Editing
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Account manager

abr 2019 - nov 2019
8 mos
📍In Charge of Flagship product social campaign (Samsung Galaxy Note10) on FB/IG/YT. 📍Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months. 📍Participated in Benz | China Airlines | Citi Bank Brand campaign. 📍Built partnership and worked collaboratively with junior team members and external vendors 📍Collaborated closely with a team of four other members as a team leader.
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Senior Project Manager

ago 2017 - abr 2019
1 yr 9 mos
✅ Sales 📍To consistently perform effective outbound/inbound sales calls daily in line with targets provided. 📍Achieved pre-agreed sales and growth targets 50%/ year. 📍Maintained accurate customer records and sales development activity. 📍Crowdfunding Campaign generated USD 50,000 in a month without much marketing budget for the prototype. (https://lihi1.com/VDKUG) 📍Digital transformation, Set up Amazon shop and major e-commerce shops in Taiwan. 📍 Increased 3 times sales only by EDM in 3 days, lead to Amazon. 📍Generated sales over USD 300,000 in half-year as New Entry brand. ✅ Digital Marketing 📍Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/) 📍Community Operation (online & offline integration). 📍Maintained customer relationships without any negative reviews. 📍Influencer marketing (Increased 40% of sales by Influencer in 2 Months). 📍Increased sales 2 times immediately after holding several events. 📍Created video and flyer, Post, etc. for Advertisement, EDM, and e-commerce
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Shop owner

jun 2016 - jun 2017
1 yr 1 mo
📍Made the business became middle size wholesaler from scratch in 6 Months. 📍Negotiated contracts with suppliers, increased 2 times profit. Best Seller on Carousell. 📍Ability to utilize data analysis to set-up new vendors and or extend existing ones.

HIGH-END TOY SELLER (EBAY)

jun 2012 - jun 2016
4 yrs 1 mo
📍Manage and execute sales & marketing campaign on Amazon & eBay, which generate sales of USD 3,000 Per Month. 📍Establish product analytics and reporting and monitor performance, utilize data to select hot sale products. 📍Planning Marketing Strategy for cross border markets. 📍Managing Customer Relationships. 📍Skillful at CRM strategies.

Education

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Master of Arts (MA)
Cultural and Creatives Industrial managemennt
2012 - 2014
Actividades y sociedades
▪️ Essay: Cross-group Analysis of Luxury Goods Consumer Motivation ▪️ Intern: 1. Taiwan designer week interview | copy writing 2. Coordinated a 7-day, 100-person seminar
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Bachelor’s Degree
Economics
2009 - 2012
Actividades y sociedades
Foundation award in management principle (UK certification)