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Sharon Yip
Assistant Marketing Manager @ TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.
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Sharon Yip

Assistant Marketing Manager @ TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.
A highly passionate Automotive Retail & Aftersales Marketer since 2012 with proven track record in campaigns. Always enjoy working as a team to generate WOW!
TAN CHONG EKSPRES AUTO SERVIS SDN.BHD.
University Tunku Abdul Rahman (Malaysia)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Professional Background

  • Current status
    Employed
  • Profession
    Marketing Operations
  • Fields
    Automotive
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
  • Skills
    Campaign Management
    Campaign Execution
    Brand Activation
    Project Management
    Marketing Strategies & Campaigns
    marketing communications
    專案管理
    social media marketing
    Retail Management
    Retail Marketing
    Automotive
    Team Management
    Google Suite
    Microsoft Office
    Media Planning
  • Languages
    English
    Fluent
    Chinese
    Native or Bilingual
    Malay
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Marketing Manager
  • Desired work locations
    Malaysia
  • Freelance
    Non-freelancer

Work Experience

Assistant Marketing Manager

Apr 2019 - Present
Lead & supervise in campaign activation, multi-brand marketing activities planning & digital transformation (Mobile apps with a recruitment drive, ePayment, eCommerce etc), and also support on regional service networks. Brands: Nissan, Renault, DriveOn, and eGarage (Multi-Brand). Industry: Automotive Aftersales Signature Projects: - National campaigns averagely +2~5% from sales KPI (Shock Sales!, 11.11 Rewards, Year End Sales, etc) - Assist in Servis Klinik 2020 +50% from sales KPI - 100% delivered all CRM activities (Birthday rewards, Valentine's Day, Father's Day & Mother's Day) on time. - MCO & CMCO marketing communications + Business Recovery Plan with achieved 80% from KPI. - Convert up to 30% target customers into mobile apps. Role & Responsibilities: - Assist Marketing Manager in planning and supervising marketing team to achieve Group KPI. - Analyze sales data and determine sales forecast. Recommend creative and cost effective promotional activities. - Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability. - Lead in phase 2 Apps support & development (DriveOn by Tan Chong) and website revamp activities. - Coordinate and collaborating with other business units on marketing activities (Nissan Test Drive, Airbg Recall Activities, Customer Relationship program, eCommerce on Shopee etc) - Lead and provide guidance to team members in designing and developing marketing collaterals and promotional materials. - Formulate marketing strategies, planning & implementing of marketing activities. - Keep track of the trends in automotive after sales industry and develop innovations & creativity ideas for the market. - Generate sales & marketing reports to management. - Support Nationwide Service Networks (mainly focus on East Malaysia) Skills: - Negotiation, Communication, Analytical Analysis, Project Management & Coordination. Tools: Google Suite, Microsoft, Canva, Mailchimp and Filmora.

Senior Marketing Executive

Mar 2012 - Sep 2018
6 yrs 7 mos
Focus in marketing activities planning+budgeting, campaigns activation (collaboration, festival, etc), CRM progrom, support operation team & also certified ISO 9001 lead auditor. Brands: CKL, Lim Tayar, School of Skills, Interstate Tyre, Nokian Tyres and Lim Tayar Q. Industry: Automotive Aftersales Signature Projects: - Launch of LOL service package - Launch of "Check It Lah!" awareness campaign - Assist in start up School of Skills, Lim Tayar Q, and go-to-market for Interstate & Nokian tyres. - First launch of Buy3Free1 Tyre Promo +200% from KPI. - Increase FB fans from 1k to 12k throughout the 7 years. - Convert red packet into collection series (worth up to RM 100 per set.) - Convert traditional internal communication into Facebook Workplace. - Assist in open/relocate for 8 workshops (7 in Klang Valley & 1 in Seremban) with new launch promo. Role & Responsibilities: - Plan & monitor marketing budget. - Prepare marketing collaterals, festival collaterals and merchandise. - Formulate marketing strategies, planning & implementing of marketing activities. - Keep track of the trends in automotive after sales industry & develop innovations & creativity ideas. - Plan & conduct market research by gathering comprehensive information. - Plan, organize & coordinate various activities to ensure smooth flow of company events. (Annual dinner, company trip, incentive trip, in-house training & roadshow) - Manage & evaluate data to determine the effectiveness of a campaign & also promotional strategies to improve sales and profitability. - Maintain & monitor for social media platform & CRM. - Liaise with manufacturers, suppliers, agencies & etc. (Castrol, BHP, Genting, Continental, Michelin, etc) - Perform quality management system to ensuring audits are carried out to ISO9001. Skills: - Negotiation,Communication,Analysis,Project Management&Coordination. Tools: - Microsoft,Facebook Workplace,Survey Monkey, Mailchimp,Canva,Piktochart & Filmora.

Head Of Operations

Mar 2008 - Feb 2012
4 yrs 0 mos
Lead & supervise Operation Department (Domestic, International & Support) to achieve company goal and ensure smooth process on operation. Also, support and provide training to Bangkok & Indonesia office on operation process. Product & Service: Trademark, Copyright, Patent & Industrial Design. Portfolio: - Promoted as Head of Operation at 2010 (first joined as Personal Assistant to CEO) - Completed ISO 9001 Training - Set up of Patent Department - Set up of Bangkok & Indonesia Office - Digitalise clients' file/documents into eLibrary Role & Responsibilities: - Provide admin support for Sales & Marketing Department: Answer incoming enquiries, issue invoices, files control, documents arrangements, proceed incoming order, deal with International agent, etc. - Prepare monthly operation reports for internal and ISO use purpose; - Monitor and supervise daily International operation flow; - Manage, guide and train International team members to handle operation duties; - Manage and update on Customer Management System (CMS); - Monitor and ensure achievement of departmental objectives to meet with company’s business goals; - Provide guidance on standard International operating procedures (SOP) and guidelines to support overall operation. Experiences gained: - Knowledge of Standard Intellectual Property procedure (Operation); - Knowledges of ISO; Skills: - Team management, negotiation and coordination. Tool: - Microsoft & Skype.

Education

Bachelor’s Degree
Bachelor of Marketing (HONS)
2015 - 2017
Activities and societies
Wataniah (Territorial Army Regiment)
High School Diploma
Business/Commerce, General
1999 - 2014
Activities and societies
Cadet Police, Track & Field, Volleyball, Tennis.
Other
UPSR
1993 - 1998
Activities and societies
Red Crescent Society & Martial Art