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SUNNY HUANG
品牌行銷整合專家
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SUNNY HUANG
品牌行銷整合專家
您好,我是Sunny,擁有10年以上工作經歷,5年以上數位/品牌/整合行銷經驗,從品牌數位策略、社群經營、Influencer Marketing、O2O、SEO/SEM、Digital content/Design、Video Marketing,到App/Website 策略與規劃,擁有各產業應用與執行經驗,服務並執行各大 IT/FMCG 之國際品牌行銷,如 Abbott、Persil、Combat、NBA、Pet Food Institute (USA), Gilead、Combi、Pure Storage、香港美心、VAIO….等國際品牌。豐富團隊管理經驗與跨國集團整合溝通,並持續精進與朝行銷領域邁進。
通量三維股份有限公司 FLUX Inc.
私立中國文化大學
Taipei, 台灣
Professional Background
Current status
Unemployed
Profession
Marketing Strategy Planner
Fields
Consumer Electronics
Work experience
10-15 years
Management
I've had experience in managing 5-10 people
Skills
PowerPoint
Word
Excel
Google Drive
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
Desired positions
Desired work locations
Taipei, Taiwan
Freelance
Part-time freelancer
Work Experience
Marketing Manager
通量三維股份有限公司 FLUX Inc.
Mar 2021
-
Apr 2022
・
1 yr 2 mos
1. HQ行銷部門領導者,帶領5人團隊,統籌與負責所有廣告、數位、公關、品牌與社群之行銷與傳播策略、執行。 2. 發展符合公司目標/顧客/商品之行銷或品牌策略。 3. 與全球區域代理商、廣告業者、Third party共同規劃、指導和協調行銷活動及策略,以促銷產品和服務。 4. 掌控與編列年度行銷預算。 5. 歐美區域性代理商行銷相關事務溝通、整合與執行。 6. 完成 2021 行銷團隊重組、品牌宣傳/媒體計畫、異業合作與新品上市。
資深行銷經理
台灣力高創科有限公司
Sep 2018
-
Jan 2019
・
5 mos
1) 消費性/商用筆電品牌整合行銷策略規劃、提案與執行。 2) 總部、跨國與區域性溝通、整合與執行A&P、P&L管理與規劃。 3) 代理商、經銷商行銷整合與溝通。 4) 運用廣告、媒體、品牌資源,提升產品形象及產品競爭力。 5) 競爭者分析與品牌經營策略規劃。粉絲團經營管理、數據分析。 6) ATL/BTL策略規劃、POSM規劃與執行。
市場行銷總監
新加坡商鈦坦科技有限公司
Mar 2018
-
Aug 2018
・
6 mos
1) App 遊戲/品牌整合行銷策略規劃、提案與執行。 2) 跨國與區域性溝通、整合與團隊執行。 3) 帶領東南亞團隊合作與專案執行。 4) 運用廣告、媒體、品牌資源,提升產品形象及產品競爭力。
專案經理
精英公關集團―精準數位策略
Oct 2017
-
Mar 2018
・
6 mos
1) FMCG, Tech 品牌整合行銷策略規劃、提案與執行。 2) 帶領團隊合作與專案執行。 3) 數位領域創意發想與執行。 4) 運用廣告、媒體、品牌資源,提升客戶品牌形象及產品競爭力。 5) 粉絲團經營管理、數據分析、報表產出。 6) 執行各類型數位廣告策略與執行。
數位策略副理
高誠公關/萬博宣偉公關―美商埃培智股份有限公司台灣分公司
May 2015
-
Mar 2017
・
1 yr 11 mos
1) FMCG/HEALTHCARE/TECH 品牌整合行銷策略規劃、提案與執行。 2) 帶領團隊合作與專案執行。 3) 數位領域創意發想與執行。 4) 運用廣告、媒體、品牌資源,提升客戶品牌形象及產品競爭力。 5) 社群經營管理、數據分析、報表產出。 6) 內容行銷,包含製作物、視覺、影片之統籌與產出。 7) 執行各類型數位廣告策略與執行。
行銷企劃專員
永豐餘集團―生活磚資訊服務股份有限公司
Jul 2013
-
Dec 2014
・
1 yr 6 mos
1) 負責平台/品牌行銷之行銷規劃、提案與活動執行。 2) 運用並透過廣告、公關、媒體、品牌的資源整合與運用,以提升公司形象及產品競爭力。 3) 蒐集市場情報與資訊,並擬定、分析行銷策略。 4) 製作與規劃並執行公司產品之相關製作物與文宣品,產出各式行銷工具。 5) 負責相關市場分析研究並完成簡報,以利公司資源推廣或運用。
Education
私立中國文化大學
Bachelor’s Degree
・
觀光管理學系
2003 - 2007
高雄市立中山高級中學
High School Diploma
・
普通科
2000 - 2003