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Vicky Hsu
Account Manager
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Vicky Hsu

Account Manager
Account Manager specializing in multi-channel marketing solutions for FMCG & tech companies. Manage clients' annual budgets and execute non-digital or digital campaigns designed to increase brand awareness and boost sales. Contact: [email protected]
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dentsuMB (電通邁格瑞博恩股份有限公司)
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Chuo University
Taipei City, Taiwan

Professional Background

  • Current status
    Employed
  • Profession
    Marketer
    Project / Product Management
  • Fields
    Advertising
    Marketing / Communications
  • Work experience
    4-6 years (2-4 years relevant)
  • Management
  • Skills
    PowerPoint
    專案管理
    Google Analytics
    Project Management
    Communication Skills
  • Languages
    English
    Professional
    Japanese
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    行銷企劃人員
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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Account Manager

Apr 2022 - Present
Taipei City, Taiwan
客戶:Watsons Taiwan, Nintendo Taiwan, Herbalife Nutrition, TYREPLUS (under The Michelin group) 1. 品牌年度行銷傳播企劃與執行:主掌US$ 230,000 預算規模,負責客戶年度品牌自數位至線下等跨渠道行銷專案管理與執行。 2. 數位行銷企劃與執行:數位廣告影片、社群、數位媒體、口碑等影像圖文發想、製作與執行。數位廣告影片發布上架一週內瀏覽數達 120 萬次。 3. 跨部門溝通:領導跨職能團隊會議,掌握客戶需求,並與創意、市場研究、製作公司、媒體採購和第三方廠商協作專案執行 4. 市場調研與傳播策略擬定:透過質化訪談、量化調查結果進行潛在消費者需求分析,協助客戶擬定該年度溝通傳播策略
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Senior Account Executive

Apr 2021 - Mar 2022
1 yr 0 mos
Taipei City, Taiwan
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Account Executive

Aug 2019 - Mar 2021
1 yr 8 mos
Taipei City, Taiwan

群募專案行銷

Jan 2019 - May 2019
5 mos
1. 群募產品開發規劃:負責台灣與日本Brixtyle群募行銷策略之發想與執行,日本群募專案於兩個月內達募資額US$67,000,台灣群募專案於三個月內達募資額US$167,000 2. 網路活動規劃與執行:影片素材發想與產製,網路活動頁(landing page)製作、社群媒體營運 3. 日韓通路代理商、群募平台通路開發與維護
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國外業務人員(日本線)

Apr 2018 - Oct 2018
7 mos
New Taipei City, Taiwan
1.新產品上市企劃:協助公司新品上市前布局,維持新品市佔率近33%與既定銷售目標 2.市場調查:國外市場情報蒐集、產品定價、競品調研 3.客戶關係管理:日本既有代理商、經銷商關係維護與管理 4.協助日本當地子公司行銷活動、大型專案執行

Education

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Other
International Studies
2015 - 2015
Activities and societies
Exchange student
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Bachelor of Business Administration (BBA)
企業管理學系
2011 - 2015
Activities and societies
TEDxNCU 草創團隊、宣傳組組長 基層文化服務社副社長

Licenses & Certifications

N2

日本語能力試驗JLPT
Issued Dec 2014
No Expiration Date