Yung-Hsuan (Grace) Tien
Statut de Recherche d'Emploi
Digital Commerce Supervisor
Nu Skin Taiwan
May 2019 ~ Présent2 yrs4 mosRoles & Responsibilities: ★ Responsible for digital transformation in NU SKIN TW, such as Scrum facilitation, Customer Experience (CX) Optimization, digital analytics, and organization of multi-channel digital communication and marketing. ★ Collaborate closely with Global CX team and Global Digital Analytics team to localize global strategy in TW market. ★ Launch and facilitate first cross-functional Scrum teams in Nu Skin TW, assist local cross-departmental stakeholders from understanding customers (consumers/ leaders/ employees) needs, creating wireframes, specifications and data requirements. ★ Collaborate closely with data experts and IT in implementing GA/GTM, Firebase, Hotjar, and Qualtrics to track digital experience data from zero. ★ Form and lead the cross-functional digital campaign solution scrum team of 4 people, manage project roadmap, backlogs, risks and issues, and report team updates to management level. ★ Controlling budget and leverage the value of external agencies. Key Achievements: ★ Scrum Facilitation & CX Optimization: ．Introducing Scrum and CX Journey Map to Management level and core members through 5+ internal and external consultant workshops. ．Launch and facilitate cross-functional Scrum teams from demand gathering to new NUTOWN web/app features launch - “Personal Offer”, “Success Trip Qualification “, and “Vera Skin Consultation”. ★ Digital Analytics: ．Design and build up TW CX journey Dashboard, tracking key indexes from customer journeys – Learn, Act, Repurchase, Share, Qualification, and Communication. ．2+ internal digital data onboarding training to Management level and facilitate +80% data-driven decisions. ★ Digital Communication: ．Start tracking performance from digital communication channels – SMS, App push, LINE, FB, Group, Campaign, KOLs. ．Generating digital leads for our new products – Nutricential and Brighter, creating +50% new users, and ROAS 18.
User Experience Researcher
November 2018 ~ March 20195 mosRoles & Responsibilities: ★ Collaborate closely with PMs, UX designers, UI designers in exploring user needs. ★ Conduct qualitative and quantitative research to explore consumer needs and convert insights into possible solutions and business opportunities. ★ Utilize user research methods, such as journal, card sorting, user journey, persona, KANO modal, System Usability Scale (SUS), Net Promoter Score (NPS), Likert satisfaction score, etc. to explore user needs. ★ Report research finding to stakeholders and all employees on a regular basis. ★ Lead an assistant in understanding research and statistic methods. Key Achievements: ★ Conduct Rakuten Super Point research, define four type of point users – proactive user, money-safer, optimists, and passives – and come out with potential solutions to attract specific type of users. ★ Conduct large scale (10,000+) NPS and satisfaction questionnaires and find out key factors of user recommendation.
Service Designer / Digital Product Specialist
School of Continuing Education, Chinese Culture University
July 2016 ~ November 20182 yrs5 mosWorked in the User Experience Design Sector of Educational Technology Business Department, a tech startup team. Roles & Responsibilities: ★ Collaborate closely with product supervisor and UI designer to create product portfolio, UX framework and workflow at the very beginning stage of product development. ★ Conduct user research and interviews to explore user needs, and convert insights into the value proposition. ★ Translate user stories and business requirements into specifications, wireframes, and UX flow. ★ Optimize product developing process: ★ Introduce UI prototyping technique (e.g. Invision, Prott) and reduce communication costs. (https://invis.io/S9NCQBGA8BR) ★ Facilitate Scrum and Kanban process, and be the bridge between UI designers and engineers by building consensus about task priorities. ★ Define and apply data tracking (Firebase and App Center) to our product. ★ Define and establish multi-language development in our App and administration website. Key Achievements: ★ Build Qubo – Smart Room Assistant from zero to MVP and Launch in 2 years. ★ Pitched and demonstrated our product in front of potential investors in Xiamen (http://xm.fjsen.com/2017-10/19/content_20279523_all.htm ). ★ Awarded the 2017 Golden Thumb Team (the Top 5 most productive departments of the year). Side projects: ★ Attended 2018 NASA Hackathon won a special prize – 環宇關懷獎 by building a weather learning platform within 48hr. (Pitch PPT: http://bit.ly/2SGviN7 ) ★ Attended Haoshi Bootcamp in August 2018. Brainstormed ideas, built business model, prototype, and pitched within 3 days. (Experience sharing: http://bit.ly/2Ne9EQW ) ★ Gave a lecture about UX career and work experiences to undergraduate psychology students in April 2017. (http://bit.ly/2NFAiSu ) ★ Joined the concept development & idea generation session in the beginning of class interaction APP - iCan, the Online Learning Circle.
Graduate Research Assistant
Psychology Department, National Taiwan University
September 2013 ~ January 20162 yrs5 mosWorked in Explorer of Perception and Attention Lab (EPA), directed by Prof. Su-Ling Yeh . Roles & Responsibilities: ★ Investigated visual perception and attention issues, and asked questions about human consciousness. ★ Designed quantitative research methods, recruited participants, conducted both behavioral and Event-related potential (ERP) visual experiments, and drew conclusions by data analyzing. ★ Literature review and data report on a regular basis. Key Achievements: ★ 2 journal publications, e.g. Cogn Affect Behav Neurosci, and PLOS ONE. ★ 5 international conference poster presentations, e.g. 2015 19th ASSC, 2014 10th APCV. ★ 2 local conference oral presentations, e.g. 2014 53th TPA.
Visual Perception Research Intern
July 2015 ~ August 20152 mosRoles & Responsibilities: ★ Define possible research projects related to visual perception and image quality. ★ Literature review and report on a regular basis. Key Achievements: ★ Introduced and established visual research methods for the image sensor company, as the first psychological background intern. ★ Accomplished the first visual research project – The subjective perception of light damping algorithm and gender difference – as a starting point of psychological research in Himax Imaging.
National Taiwan University
Research and Experimental Psychology, 4.1/4.1 GPA
2013 ~ 2016
Description‧ Thesis: Role of Consciousness in Temporal Integration of Semantic Information ‧ Advisor: Prof. Su-Ling Yeh ‧ Specialized Area: Consciousness, Perception, Attention, Cross-modal Integration ‧ Skills: Experimental Design, Quantitative Research/ Data Analysis, Problem Solving
Kaohsiung Medical University
Psychology, 4/4 GPA
2009 ~ 2013
Activités et groupes‧ Club experiences: KMU Art and Handicraft Club
Description-Specialized Area : Experimental Psychology, Perception, Cognitive Psychology
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